There are currently no more sessions scheduled.
If you were the voice for your organization in an emergency, do you know how you would respond to tough questions and what actions you would want people to take? Do you know how to craft critical key messages to reduce fear and encourage compliance?
The perception of risk in emergencies by the public at large is influenced by many things. It’s not just a matter of the facts, but also how those facts are presented to the general public. In emergencies, issues are fraught with uncertainty and emotion which often creates conflict, mistrust and challenges the ability of emergency managers to influence the public’s response to events. Understanding why some risks are perceived as more frightening than others is essential for communicating risk effectively in order to reduce anxiety and help people keep their fears in perspective in an emergency. The application of these concepts can support participants in communicating with the public in a manner that reduces fear and encourages appropriate responses.
It is strongly recommended that participants attend a Basic Risk Communication course before attending this Advanced Risk Communication course. This course will particularly explore the unique challenges of communicating in a crisis, tactical tools to meet that challenge, and how to work with the media using on-camera exercises to develop skills.
At the conclusion of this course, participants will be able to: