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Monday, December 03, 2012
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Each year, over 400 data-driven marketing professionals gather for three days in December.
Together, they tackle the critical issues that power their craft: New techniques for uncovering important customer insights, new tools and tactics for managing the reams of online and offline data collected each year.
Most importantly, participants learn from each other how to put those insights to work to create powerful, innovative marketing.
This year, our conversations will be led by world-class marketing executives and thinkers from world-class brands, including:
and many others.
Together, they will address five strategic and professional imperatives for data-driven marketers and marketing data professionals:
Data Management Tools and Techniques
Cutting-edge best practices to cope with the flood of data engulfing marketers on a daily basis, from both traditional enterprise databases and new social media sources. How to manage, sort, prioritize and analyze for reliable, actionable insights.
Multi-Channel Engagement Strategies
Merge online and offline data sources to architect effective and cost-effective integrated, multi-channel campaigns. Create feedback and amplification loops for continuous refinement and precision. Become a master at campaign orchestration and timing.
Track sponsored by
Marketing and Big Data
Go beyond the hype to understand the real-world opportunities and challenges of "Big Data." How can unstructured data sources add value and insights to your in-house records? How can analysis of your enterprise data drive and shape your big data strategy?
Effectiveness, Accountability and ROI
Where the rubber meets the road. How to harness data-driven insights to make key investment decisions for your marketing strategy and priorities. Do you know what works, and can you prove it?\
Advanced Data Analytics and Modeling
Led by the DMA's elite Analytics Council, we go deep into the analytic tools and techniques of marketing's power users, including advanced statistical analysis, key benchmarks and metrics, and how to pressure test the reliability of your data and insights.
Track sponsored by
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December 3-5, 2012
Gaylord Palms Resort & Convention Center
Rates start at just
until November 30
Register before November 30 and save $200.
Add an optional, full-day or half-day workshop on Monday, December 3 and save an additional $100!
Reserve your place
Attendees of NCDM 2012 can book hotel rooms at this
Participate at NCDM
Interested in exhibiting or sponsoring? Contact
Companies with letters A-E and #'s
Companies with letters F-N
Companies with letters O-Z
With support from
1120 Avenue of the Americas
New York, NY 10022
TrustWave - Trusted Commerce
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