Certified Hispanic Advertising and Marketing Professional (CHAMP) Bootcamp

Learn how to target the Hispanic market while using San Antonio as a living laboratory! 

Register TODAY to become a CHAMP (Certified Hispanic Advertising & Marketing Professional) and earn OLLU graduate credit!*

CHAMP!, our one of a kind, intense marketing bootcamp takes a holistic approach to understanding and targeting America’s growing Hispanic Market. Participants will:

• Experience Hispanic life beyond the numerical data;
• Learn how to use observations and ethnographic research methods (ethnomarketology) to craft marketing messages;
• Meet and learn from Hispanic marketers and researchers in San Antonio (We’ve partnered with SAVision, the Hispanic marketing arm of the American Marketing Association);
• Explore marketing images and how Hispanic consumers perceive them;
• Join a group and compete in developing a hands-on campaign for your final exam;
• And earn a certification in Hispanic Marketing and graduate credit toward a Master’s Degree at OLLU!

Our Lady of the Lake University's School of Business & Leadership was one of the first few universities in America to offer a degree specializing in Hispanic marketing!  This bootcamp is designed to equip working professionals with three years of information from the OLLU curriculum in just five days...now that's intense! 




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For more information about how you may enroll in our regular Hispanic Marketing degree program or courses held during our regular semester format or a Weekend College format (meeting biweekly for just seven weeks), click here!  (http://www.ollusa.edu/s/346/images/editor_documents/School%20of%20Business/hisp_mrkt83007.pdf)

Also, look for Saltar!, an online course in Hispanic Marketing in 2010 and our upcoming MBA in Hispanic Marketing by 2011!

School of Business & Leadership
Our Lady of the Lake University
http://www.ollusa.edu