GLG Webcast: Targeted Advertising for Local Markets

Tuesday, June 01, 2010

Webcast
Target Advertising for Local Markets
Hyperlocal Psychographics: A New Report Series from Ad-ology®

Join C. Lee Smith, President and CEO of GLG Council Partner Ad-ology, for the exclusive launch of a new report series, focused on hyperlocal psychographic analyses of consumer media consumption and buying behavior.

About Ad-ology
Ad-ology is the science of applying consumer insights for strategic advertising and marketing. Its research focuses on the specific demographic, psychographic, geographic, or vertical market segments most likely to be your best customers and what motivates them to buy. Ad-ology provides dependable data, forecasts and analysis for winning new accounts and selling more to existing customers, while providing outstanding value so you can achieve accountability without compromise. Ad-ology Research is used by over 2,000 advertising agencies, media properties, economic gardening programs and corporate marketing departments across North America and is sourced by leading trade and consumer media. Ad-ology is also a research partner for the AAF's National Student Advertising Competition. Ad-ology Research is a division of Columbus, Ohio-based Sales Development Services, Inc., founded by C. Lee Smith in 1989.

GLG Webcast: Targeted Advertising for Local Markets

Tuesday, June 01, 2010 2:00 PM - 3:00 PM (Eastern Time)

Phone: 1 512 651 8476; Email: agarza@glgroup.com Email Us

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For information about this Webcast, please contact:

Alana Garza | Event Specialist | Technology, Media & Telecommunications
agarza@glgroup.com | +1 512 651 8476

Gerson Lehrman Group® (GLG) provides technology and services to support a marketplace for expertise. Since 1998, its platform for consultation and collaboration has helped the world's leading financial services firms, consultancies, corporations, and nonprofits find, engage, and manage experts in a broad range of industries and disciplines. Gerson Lehrman Group's unparalleled network of the world's leading expert consultants, known as the Gerson Lehrman Group Councils, includes more than 250,000 subject-matter experts who educate and provide insight to decision makers through a wide range of consulting methods, including telephone consultations, expert surveys, and seminars. Gerson Lehrman Group has invested in one of the world's most sophisticated infrastructures for expert recruiting and compliance. For more information about Gerson Lehrman Group, please visit www.glgroup.com.