Marketing Maze: How to navigate the digital landscape

New York, NY
Tuesday, February 25, 2014

Marketing Maze: How to navigate the digital landscape

Tuesday, February 25, 2014 6:30 PM - 9:30 PM (Eastern Time)

Pulse
45 Rockefeller Plaza
New York, NY

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Description

Key ​Marketing ​Concepts, ​grounded ​in ​Marketing ​Fundamentals, ​remain ​the ​same. ​But—with ​changes ​in ​the ​technological ​environment—tactical ​tools ​and ​implementation ​have ​changed. ​Advances ​in ​measurement ​seem ​to ​be ​followed ​by ​new ​challenges ​such ​as ​identifying ​the ​ways ​consumers ​interact ​with ​our ​brands, ​across ​multiple ​and ​varied ​channels. ​What ​strategies ​and ​KPIs ​are ​useful ​today? ​A ​panel ​of ​brand ​and ​agency ​experts ​provide ​insights ​and ​best ​practices.
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