Exec Ed: Building a Customer Centric Strategy

San Ramon, California
Wednesday, June 07, 2017

Exec Ed: Building a Customer Centric Strategy

Wednesday, June 07, 2017 8:00 AM - 4:30 PM (Pacific Time)

UC Davis GSM Bay Area Campus
12647 Alcosta Blvd., Suite 190
San Ramon, California 94533
United States

Phone: 530-752-7240
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  1. You can also register a group. Learn More
    You will have the opportunity to add additional group members later in the registration process. If there are fees associated with this event, the total fees for all registrants in the group will be charged to the first person in the group. If members of the group are paying individually (for example, with different credit cards), you must create separate registrations for each.
  2. Special group pricing is available.
    If 2 or more people register together from the same company, you will receive a group registration savings of $200.00 for each registration after the first.

Description

Advances ​in ​technology ​over ​the ​past ​decade ​have ​shifted ​power ​in ​the ​marketplace ​from ​the ​firm ​to ​the ​customer. ​Customers ​now ​have ​a ​vast ​array ​of ​choices ​not ​only ​in ​terms ​of ​what ​products ​to ​purchase ​but ​also ​where ​to ​buy ​them ​from. ​This ​shift ​necessitates ​a ​change ​in ​firm ​strategy, ​from ​focusing ​on ​the ​product ​to ​focusing ​on ​the ​customer. ​In ​this ​program, ​you ​will ​explore ​the ​different ​ways ​that ​your ​firm ​can ​transition ​from ​a ​product ​centric ​worldview ​to ​a ​customer ​centric ​strategy. ​First, ​we ​will ​establish ​what ​customer ​centricity ​means ​to ​you ​and ​why ​it ​fundamentally ​differs ​from ​strategies ​of ​the ​past. ​Next, ​we ​will ​examine ​the ​leadership ​approaches ​that ​your ​firm ​can ​use ​to ​build ​customer ​centric ​cultures. ​ ​Finally, ​we ​will ​review ​examples ​of ​customer ​centric ​strategy ​shifts ​made ​by ​firms ​in ​several ​areas ​including ​innovation, ​pricing, ​sales ​and ​marketing ​in ​both ​B2B ​and ​B2C ​environments. ​This ​program ​thus ​aims ​to ​enhance ​your ​knowledge ​of ​customer ​centricity ​and ​strengthen ​your ​resource ​toolkit ​to ​implement ​customer ​centric ​strategies ​at ​your ​firm.

The ​registration ​fee ​for ​this ​one-day ​program ​is ​$1,500.
•The ​fee ​includes ​all ​program ​materials, ​education ​fees, ​continental ​breakfast, ​lunch ​and ​snacks.
•Group ​pricing ​($1,500 ​for ​the ​first ​registration, ​and ​$1,300 ​for ​any ​additional ​registrations ​from ​the ​same ​company ​made ​at ​the ​same ​time) ​is ​available ​through ​this ​registration ​website. ​
•Special ​pricing ​of ​$1,250 ​is ​available ​for ​UC ​Davis ​Graduate ​School ​of ​Management ​alumni, ​and ​$1,300 ​for ​UC ​Davis ​alumni. ​Contact ​us ​to ​receive ​your ​special ​Alumni ​Code ​(astopper@ucdavis.edu; ​530-752-7240)
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