Arbitron Client Conference and Jacobs Media Summit

JACOBS MEDIA SUMMIT AGENDA
(8:30am-12:15pm)


IT’S THE MESSAGE THAT MATTERS
World-renowned talent coach and author Valerie Geller will set the tone for the day. Whether you’re creating content and entertainment for transmitters and towers or podcasts, social media pages and Twitter communities, what are the key factors and best practices for creating powerful audio?


A BUGGY WHIP INDUSTRY?
Consumer Electronics Association’s President & CEO Gary Shapiro will be weighing in at The Summit. Gary is well-known for his hard-hitting views on radio, and his perspective as head of the CEA will be invaluable for Summit attendees looking to get a glimpse of the future.


USING THE BACKCHANNEL
Everyone in radio is working hard to strategically integrate social media into our programming. Stephen Clark is an anchorman at Channel 7 in Detroit. But if you think you know how TV news is being gathered these days, think again. Stephen has initiated a novel audience interactive program - The Backchannel - using Twitter to communicate with his audience as he's putting together stories. The Backchannel is an innovative feedback loop that might just change television news and it has applications for News/Talk radio stations, as well as for personalities and teams who are bold enough to interact with their audience.


IS THIS RADIO?
A number of major radio brands have dropped the "R" word because their content now goes well beyond terrestrial broadcasting. This will be an amazing discussion because of our panelists and the issues they will talk about. Panelists and topics are as follows:
  • WTOP in Washington, D.C. is one of the most successful radio stations in the U.S. and Bonneville’s Senior Regional VP Joel Oxley will be on our panel to discuss extending radio’s footprint.
  • NPR is no longer called “National Public Radio.”To discuss their changing brand philosophy, Michael Yoch, Senior Director of Product Development, will join the panel.
  • Jeff Haley, President/CEO of the Radio Advertising Bureau will round out this group for a lively discussion about whether we are still marketing radio and the future for cross-platform revenue generation

TURNING THE QUEEN MARY
Former Tribune Chief Innovation Officer and radio pioneer Lee Abrams will make a return appearance at the Jacobs Summit. Lee’s challenge to bring fresh thinking to a legacy media business has been well-publicized. In this last session of Summit 15, he will share his vision on what “old media” industries must do in order to be vibrant and competitive moving forward.

(agenda subject to change)


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