North By Southwest! Regional Education Conference

San Francisco, CA
Tuesday, April 23, 2013
North By Southwest! Regional Education Conference
Tuesday, April 23, 2013 8:30 AM - 6:00 PM (Pacific Time)

Parc 55 Wyndham
55 Cyril Magnin Street
San Francisco, CA 94102

Map and Directions

Register Now for the North by Southwest Regional Education Conference!

This is the first ever joint education conference hosted by the PCMA Northern California and Southwest & Pacific Chapters.  
A full day of world class education and networking by thought provoking and visionary leaders of the convention and meetings industry awaits you.  The one day education program will address the most current and relevant topics in the meetings profession and provide networking opportunities to connect with colleagues and meet new industry professionals.

8:00am – 8:30am Registration
8:30am – 9:00am         PCMA Welcome and State of the Association

Johnnie White, CMP - Chairman of PCMA & Executive Director, Center for Education at Cardiovascular Research Foundation
9:00am – 10:15am       General Session: American Airlines and Changes in the Airline Industry. How This Can Affect Your Meeting
  Alynne Hanford - Global Sales Manager, Group Meeting and Travel, American Airlines
10:15am – 10:30am Break
10:30am – 11:30am     Concurrent Workshops

Pursuit of Short Term Business – A Hotelier’s Guide to the Assumptions and Anarchy Loitering in the Mind of a Third Party Planner

Dirk Smith – President, Sports Destination Network Inc

Strategic Meetings Management (SMM) - Demystifying Meeting Value & ROI

Terry Woodin CMP, CHSE - Senior Director, Global Meeting Services, Meeting Sites Resource
11:45am – 1:30pm       Keynote Luncheon – The Art of Advocacy

Roger Rickard - Founder, Voices in Advocacy
1:45pm – 2:45pm         Concurrent Workshops

PSAV New Technologies - What's new and exciting for your meetings

Greg Van Dyke - Senior Vice President of Marketing, PSAV

Mobile Engagement: The Now Frontier

David Ashein – President/Founder, Train By Cell
2:45pm – 3:00pm Break
3:00pm – 4:00pm         Mega Conferences in San Francisco - Learn how its done! 

Eve Schmitt, MBA,CMP, CEM, Sr. Manager Global Sourcing and Vendor Relations, VMWare

Paul Salinger, Vice President Marketing at Oracle
Heather Henderson Thomas, Manager, Global Ops & Event Experience
Cisco Live

Moderated By: Roger Rickard
4:00pm – 6:00pm Closing Reception

Event Fees:

Professional - $75
Non-Member Planner - $99
Supplier - $125
Non-Member Supplier - $150
Student - $55
* Register now for best rate, fees will increase as the event gets closer. 


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