Register Now for the North by Southwest Regional Education Conference!
This is the first ever joint education conference hosted by the PCMA Northern California and Southwest & Pacific Chapters.
A full day of world class education and networking by thought provoking and visionary leaders of the convention and meetings industry awaits you. The one day education program will address the most current and relevant topics in the meetings profession and provide networking opportunities to connect with colleagues and meet new industry professionals.
8:00am – 8:30am
8:30am – 9:00am
PCMA Welcome and State of the Association
Johnnie White, CMP - Chairman of PCMA & Executive Director, Center for Education at Cardiovascular Research Foundation
9:00am – 10:15am
General Session: American Airlines and Changes in the Airline Industry. How This Can Affect Your Meeting
Alynne Hanford - Global Sales Manager, Group Meeting and Travel, American Airlines
10:15am – 10:30am
10:30am – 11:30am
Pursuit of Short Term Business – A Hotelier’s Guide to the Assumptions and Anarchy Loitering in the Mind of a Third Party Planner
Dirk Smith – President, Sports Destination Network Inc
Strategic Meetings Management (SMM) - Demystifying Meeting Value & ROI
Terry Woodin CMP, CHSE - Senior Director, Global Meeting Services, Meeting Sites Resource
11:45am – 1:30pm
Keynote Luncheon – The Art of Advocacy
Roger Rickard - Founder, Voices in Advocacy
1:45pm – 2:45pm
PSAV New Technologies - What's new and exciting for your meetings
Greg Van Dyke - Senior Vice President of Marketing, PSAV
Mobile Engagement: The Now Frontier
David Ashein – President/Founder, Train By Cell
2:45pm – 3:00pm
3:00pm – 4:00pm
Mega Conferences in San Francisco - Learn how its done!
Eve Schmitt, MBA,CMP, CEM, Sr. Manager Global Sourcing and Vendor Relations, VMWare
Paul Salinger, Vice President Marketing at Oracle
Heather Henderson Thomas, Manager, Global Ops & Event Experience
Moderated By: Roger Rickard
4:00pm – 6:00pm
Professional - $75
Non-Member Planner - $99
Supplier - $125
Non-Member Supplier - $150
Student - $55
* Register now for best rate, fees will increase as the event gets closer.