Sunday, Oct. 16
8:30 a.m. - Board and Committee Leaders Meeting.
11:30 a.m. - Board, Committee Chairs Luncheon.
12:30 p.m. - Group Executives Committee Meeting.
1:30 p.m. - Family Owners Committee Meeting.
6 p.m. - Fellowship Reception.
Monday, Oct. 17
Monday Sessions Sponsor: WorldNow
7:30 a.m. - Continental Breakfast. Sponsored by Seyfarth Shaw LLP
7:45 a.m. - Welcome.
8 a.m. - Taking Control of Our Brand:
The Birmingham News Goes on the Offense.
The inside story of The Birmingham News’ comprehensive, multimedia marketing campaign aimed not only at increasing audience and revenue, but also at truly changing the community’s perception of the newspaper. This is an inspiring presentation that will motivate you to keep spreading the good word about newspapers! With Pam Siddall, president and publisher, The Birmingham News, Birmingham, Ala.; and Mark Ervin, chief brand officer, Big Communications, Birmingham, Ala.
9:15 a.m. - Newsroom Contests Awards.
9:30 a.m. - Spouse-Guest Event: Architectural Boat Tour of Chicago.
The Chicago Architecture Foundation River Cruise aboard Chicago’s First Lady is a “must” for out-of-towners and Chicagoans alike. The tour will feature and interpret more than 50 buildings along the Chicago River, revealing how the city grew from a small back-country outpost into one of the world’s most important crossroads in less than 100 years. The tour will provide an overview of historic and modern architectural styles, plus many stories about the people who designed and built the city.
9:45 a.m. - Mid-morning break. Sponsored by Publishing Group of America
10 a.m. - Connecting in Sacramento – A Success Story for Monetizing Hyper-Local Content.
An overview of the innovative and all things local, “Sacramento Connect” website, that monetizes hyper-local content while extending the Bee’s brand. Learn how the Bee built a 150-member business partnership, connecting readers and advertisers to the best hyper-local websites and blogs within their market. See why one of their larger print advertisers described the site as “a developing product that gets to customers ahead of a Google search.” It's best practices for the newspaper, readers, community and advertisers.
With Linda Brooks, vice president of human resources, The Sacramento Bee, Sacramento, Calif.
11:15 a.m. - Hear All About It: Why Investing in Print Still Makes Sense.
The Chicago Tribune has added 40-44 full pages of news content to the paper each week. Total news space is now greater than it was five years ago. Hear why investing in print makes sense. With Gerould W. Kern, senior vice president and editor, Chicago Tribune, Chicago; and Kathleen O’Hara, vice-president, marketing, Chicago Tribune, Chicago
12:15 p.m. - Ray Carlsen Distinguished Service Award Luncheon. Sponsored by PARADE Magazine.
Luncheon speaker: Jeffrey Zaslow, columnist for The Wall Street Journal and bestselling co-author of “The Last Lecture”
1:45 p.m. - Digital Revenue Success:
How Your Web can be a Profit-First Business
Still looking for that magic formula to achieve digital revenue success? Not sure why your newspaper’s dramatic growth in page views and Facebook fans isn’t translating to dramatic growth in online revenue? In this session, we'll identify the digital choke points that keep most publishers from achieving online revenue success. With Mel Taylor, founder, Mel Taylor Media, Philadelphia
3:30 p.m. - The Dallas Morning News Story: Making Aggressive Pricing and Paid Content Strategies Work
The world has changed, and innovation coupled with hyper-competitive strategies is required. Get a firsthand glimpse of how the Dallas Morning News’ ambitious plans are driving revenue from online and offline content. With Mark Medici, vice president audience, The Dallas Morning News, Dallas
5 p.m. - Inland’s 126th Annual Business Meeting
6 p.m. - Evening Special Event. Sponsored by Forkfly.
Tuesday Sessions Sponsor: myLink
7:45 a.m. - Ralph D. Casey/Minnesota Award Breakfast. Sponsored by USA Weekend.
Invited guest speaker: Chicago Mayor Rahm Emanuel
9:30 a.m. - The Socialization of Mobile
• 4 Important Things To Know About Mobile Content Delivery Platforms. Mobile Devices offer a superior user experience and superior availability and are increasingly consumers’ choice for content consumption. With Bill Tallent, CEO, Mercury Intermedia, Brentwood, Tenn.
• We're All Working for Facebook. Now, Let's Make It Work for Us. The four things you have to do at the same time to build audience and business via the social media. With Alan Mutter, media industry consultant, San Francisco, Calif.
• How Our Broadcast Brethren Are Making Social Successful. Find out what strategies our TV counterparts are employing to build audience and capture viewer’s attention. With Jay Small, President, Cordillera Interactive, LLC, St. Paul, Minn.
• Mobile is Social: Leveraging Your Mobile Strategy to Create Engagement and Revenue. Mobile represents an unparalleled opportunity for publishers to increase engagement, influence reader behaviors, and increase the bottom line. Learn about winning strategies publishers have already deployed as well as upcoming opportunities in the socialization of mobile. With Paul Wagner, CEO, Forkfly, Portland, Ore.
12:30 p.m. - New Format! Lunch, Program Re-Cap and Idea Exchange. Lunch sponsored by AdPay.
Grab your boxed lunch and take a seat to participate in an idea exchange and program debriefing. We’ll cover the take-aways from the conference and discuss how best to implement the innovative ideas you’ve just learned about and share the creative ideas that you are having success with. Moderated by Doug Phares, president, Sandusky Newspapers Midwest, Sandusky, Ohio
Plan to stay for the iPad2 giveaway during this final session! Must be present to win!
2:30 p.m. - Meeting Adjourns