The Morning After (the Big Event)

New York, New York
Tuesday, May 22, 2012

The Morning After (the Big Event)
Tuesday, May 22, 2012 9:30 AM - 12:30 PM (Eastern Time)

Support Center for Nonprofit Management
305 7th Avenue, 11th Floor @ 27th St
New York, New York 10001
United States

Map and Directions
Success doesn’t have to end on the night of your fundraising event — in fact, it should never end there. Details of producing an event can often overwhelm your ongoing development goals and leave missed opportunities. In this session, we will discuss how to develop a plan to extend an event’s impact to enhance your organization’s other fundraising appeals and prepare for greater success next year.

This workshop will help participants:

  • Keep their audiences captivated before, during and after the event
  • Design communications to build their brand and engage donors
  • Extend event branding and marketing for year-round benefits

To make next year's event even more successful, we encourage each participant to bring the following print and electronic samples from a recent event:
• Invitation
• Save the date
• Agency brochure
• Web home page
• Event journal

• 3 photos from event (include signage, if possible)
• Press clippings
• Social media samples
• Event planning meeting agenda
• Program overview

Who Should Attend:
• Development and event staff
• Executive directors
• Board members

JESSICA WEBER founded her eponymous firm in 1986. Jessica Weber Design specializes in creating branding, websites, marketing, and development strategies for highly effective design communications in the not-for-profit sector.

Jessica serves on the advisory boards of the West Side Campaign Against Hunger, Aid for AIDS, the Fales Rare Book Library of New York University, the Medill School of Journalism's Publication Program at Northwestern University, and the Martina Arroyo Foundation. She is a part-time Teaching Professor at Parsons The New School for Design, a guest lecturer at Marywood University's MFA design program, and is a former member of the part-time faculty of the School of Visual Arts.

TARA SLONE is president of Marketing Matters Ltd, a consulting firm specializing in branding, strategic marketing and marketing communications. Founded in 1996, nonprofit clients include Elsevier Foundation, JCC of Mid-Westchester, Liberty Science Center, Long Island University, and many more.

Tara currently serves on several boards, including J-Teen Leadership and The Jewish Education Project and is active in UJA-Federation of New York. She also helped found Jack's Run for Autism Awareness. Tara is a guest lecturer at Parsons The New School for Design and serves as a judge for the Run, Walk, Ride Fundraising Council.

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Contact Information

  • 917-522-8321
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