Pine & Gilmore’s How-To Workshop Series

Cleveland, OH & Minneapolis, MN
Minneapolis, MN & Las Vegas, NV

One-day encounters from the authors of The Experience Economy, Authenticity,
Infinite Possibility, and Mass Customization to help you stage better
experiences and create greater value for your customers.

The How-To Workshop Series
As authors and speakers, Joe Pine & Jim Gilmore have built a well-deserved reputation for thought leadership.  The ideas launched through such ground-breaking books as The Experience Economy, Authenticity, Mass Customization, and Infinite Possibility have given readers countless ways to see the world differently and have forever changed the landscape of business competition. 

Now it’s time to roll up your sleeves and act upon these ideas. 

Pine & Gilmore are personally hosting a How-To Workshop series of six sessions intended to skill you and your business around the powerful concepts of experience staging – outlining practical steps for accelerating the adoption of these ideas into your company.  The How-To Workshop series features day-long sessions that will highlight content, facilitate exercises, and outline applications for you to go beyond the concepts and into real planning and tactics. 

If you have been looking for a way to get started on the road to staging more compelling customer experiences (or if you just need a little help with your initiatives) then these workshops are ideal for you.

Contact Information

  • Registration Questions?
    +1 (330) 995-4680

    How-To Series Overview

    Dates & Locations
    (All sessions run 8:30AM - 4:30PM in their local time zone)

    November 13, 2012
    Cleveland, OH
    Workshop 1: How to Think Innovatively About Experiences with Jim Gilmore

    December 6, 2012
    Minneapolis, MN

    Workshop 2: How to Stage Engaging Digital Experiences with Joe Pine

    February 13, 2013
    Cleveland, OH

    Workshop 3: How to Theme Experiences with Jim Gilmore

    April 4, 2013
    Minneapolis, MN

    Workshop 4: How to Create a Sense of Place with Joe Pine

    May 2, 2013
    Cleveland, OH
    Workshop 5: How to Direct Human Performances with Jim Gilmore

    May 30, 2013
    Minneapolis, MN

    Workshop 6: How To Mass Customize Your Offerings with Joe Pine

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