Business Development 101: Tools and Techniques to Build a Successful Law Practice

Seattle, Washington
Friday, March 21, 2014
Business Development 101: Tools and Techniques to Build a Successful Law Practice
Friday, March 21, 2014 1:00 PM - 5:00 PM (Pacific Time)

Seattle University School of Law
Sullivan Hall, Room C5
901 12th Avenue (12th & Columbia)
Seattle, Washington 98122
United States

Map and Directions

This cutting edge program will demonstrate how you can build a law practice successfully and ethically. You will hear some of the best tips and techniques to connect with potential clients and referral sources, maximize marketing opportunities within your comfort areas, learn the importance of branding your practice, identify creative ways to expand your practice, navigate the ethical uses of social media, and create higher visibility for your law firm. You have limited dollars to spend on client development activities; sign up for this program to learn what will work for you. 

Business Development 101: Tools and Techniques to Build a Successful Law Practice
1:00 - 1:10       Welcome and Introductions
                        Jennifer Willner, Halvorson Losie Willner PLLC, Bellevue | Bellingham 
                        Ann Guinn, G&P Associates, Kent

1:10 – 1:40      Law Firm Branding: Distinguishing Yourself in a Competitive Marketplace
Shari Campbell, Vice-President and Co-Owner, Jay Ray, Tacoma
                        Rob McNair-Huff, Jay Ray, Tacoma

1:40 – 2:10      Selling Legal Services: Developing a Rainmaker Psychology
                        Jennifer Willner

2:10 – 2:20      Break 

2:20 – 3:10      The Rainmaker’s Toolbox: Tips, Ideas, Methods and Suggestions to Build Your Law Practice
                        Gil Price, Price Management Group, Seattle 

3:10 – 3:40      Developing a Niche Practice and Other Creative Business Opportunities
                        Ann Guinn 

3:40 – 3:50      Break 

3:50 – 4:50      The Ethics of Using Social Media
                        Greg McLawsen, Puget Sound Legal, Tacoma 

4:50 – 5:00      Question & Answer

5:00                  Adjourn


Contact Information

Payment Instructions

  • Payment Instructions

    • Payment by check:  Credit cards are the default method for online payments. You also may use the drop-down menu to pay by check. Please make checks payable to Seattle University School of Law CLE and attach or include information identifying the registrant(s) and program attending. Mail to: Seattle University School of Law CLE Dept., 901 12th Avenue Sullivan Hall, PO Box 222000, Seattle WA 98122-1090. Please call (206) 398-4233 with any payment questions.

      Cancellations:  The last day to cancel your registration for this program is 5:00pm Tuesday March 18, 2014.  Thereafter, refunds will not be permitted. However, substitute attendees are welcome. Please email substitute names to prior to the CLE date.
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