2014 GMC PCMA September Program and Reception

Chicago, Illinois
Tuesday, September 09, 2014
2014 GMC PCMA September Program and Reception
Tuesday, September 09, 2014 1:00 PM - 7:00 PM (Central Time)

1044 W Randolph St
Chicago, Illinois 60607
United States

Map and Directions

2014 GMC PCMA September Education Program and Member Celebration

Tuesday, September 9, 2014

Who's Afraid of the Big Bad Data? 
An interactive session to help you approach your data
Presented by Eric Feinberg of ForeSee, and Jonathon "Skip" Cox, Chief Executive Officer, of Exhibit Surveys

Schedule of Events
 1:00 - 2:00pm      Committee Meetings
 1:30 - 2:30pm  Registration
 2:30 - 4:30pm  Educational Program
 4:30 - 5:00pm  Chapter Reports and Business
 5:00 - 7:00pm  Reception*               

*Be sure to add your reception ticket during the registration process!

Come early, network with your peers and visit with our sponsors to learn what they can do for you!

Program Description

Data gathered in the Events Industry can and should be utilized to build knowledge of your attendees and sponsors/exhibitors.  This session will provide a vision of Big Data in the world today, how you can effectively tap into sources of data and how best to utilize this information.  

Join Eric Feinberg of ForeSee and Skip Cox of Exhibit Surveys as they present insights into how you can begin to better capture and understand customer experience analytics.  It is likely your organization “isn’t there yet” and you know that future budgets won’t allow for new investments to capture this information.  Attend this session and begin to understand how “doing a little now” may contribute to future knowledge (data).  Planners and suppliers alike will find relevant, events industry case studies as referenced by the presenters.

Learning Outcomes: 
  • Learn from metric analysis experts, inside and outside of the Events industry, about ways to gather and use Big Data.
  • We will demystify the term Big Data by describing what Big Data is and what it isn’t.
  • Is Big Data available to your organization and can you apply Big Data techniques and concepts to your events and organizations?
  • Are you capturing and sharing information across your organization to increase your knowledge of attendees, potential attendees and advocates?
  • What steps do you need to take in beginning to capture this critical information?
  • What support is your organization providing to capture a broader range of new information?


Contact Information

  • Greater Midwest Chapter PCMA
    225 West Wacker Drive, Suite 650
    Chicago, IL 60606
    P:  312.265.3925
    E:  info@gmcpcma.org