2017 MASA/MASE Spring Conference

Brooklyn Park, Minnesota
Thursday, March 09, 2017
2017 MASA/MASE Spring Conference
Thursday, March 09, 2017 - Friday, March 10, 2017

Minneapolis Marriott Northwest
(763) 536-8300
7025 Northland Drive North
Brooklyn Park, Minnesota 55428
United States

Map and Directions

Wednesday, March 8 - Preconference Events

9 – 4

MASE New Leaders Cohort Session

9 – 4

MASA Great Start Cohort Session

9:30 – 10:45

MASE Executive Committee Meeting

9:30 – 10:45

MASA Executive Committee Meeting

11 – 4

MASE Board Meeting

11 – 4

MASA Board Meeting

12:30 – 4

At Ruth’s Table, Women Leaders’ Workshop

This is an opportunity for education leaders who are women to gather for learning, networking and idea sharing. Each practicing education leader is encouraged to bring a guest who is a woman considering a career in education leadership. This is a ticketed event; please register on the conference registration form. Ruth’s Table is made possible through the generous support of Kraus-Anderson Construction Company

Registration is $39.00

(be sure to select this additional option during your registration process if you plan to attend)

2 – 5

Conference Registration Open

6 – 8

MASA Past Presidents/Board Dinner

8 – 10


Thursday, March 9

7 – 3:30

Registration Open

8:30 – 9:30

General Session

Shift Continues
presented by
Gary Amoroso

Let’s begin our learning with the latest version of “Did You Know?” — a new installment in the popular Shift Happens videos. “Did You Know?” originally started out as a PowerPoint presentation for a faculty meeting in August, 2006 at a high school in Centennial, Colorado. The presentation “went viral” on the Internet in February, 2007 and, as of June 2007, had been seen by at least 5 million online viewers. Today the old and new versions of the online presentation have been seen by at least 20 million people, not including the countless others who have seen it at conferences, and other venues. The “Did You Know?” PowerPoint was created the same year as Twitter launched. In 2016, Twitter had over 300 million active users. And as the video points out, the amount of new technical information doubles every 2 years—this means that since the first version of “Did You Know” hit the Internet, we have access to over thirty times more technical information. This calls for serious reflection on how our schools can prepare our students for this ever-changing world.

Set Up Edcamp
facilitated by
Josh Swanson, Assistant Superintendent, Eden Prairie Schools
with assistance from
Dan Frazier, Superintendent, Litchfield Public Schools
Matt Hillman, Superintendent, Northfield Schools
Lynne Kovash, Superintendent, Moorhead Schools

Time to set up Edcamp, an opportunity for all of our participants to design their own conference experience by exploring the topics you determine. Our members ARE our experts, and here is a great chance to share knowledge and ideas.

9:45 – 10:45

Breakout Sessions


Creating a Deep Partnership Among Districts, Industry, and Community to Prepare Students to be Innovative Leaders in the Global Economy
Lisa Snyder, Superintendent, Lakeville Area Public Schools
Teri Staloch, Superintendent, Prior Lake-Savage Area Schools

Prior Lake-Savage Area Schools and Lakeville Area Public Schools received Innovation Zone designation to create the Minnesota Center for Advanced Professional Studies. The partnership created an opportunity for juniors and seniors to fully engage in profession-based learning in key economic sectors aligned to the needs of the Minnesota economy. Key corporate and community partners provide real world projects in healthcare, global business, and technology/design career pathways. Learning opportunities develop leadership and future-ready skills and allow students to earn credentials and post-secondary credit through meaningful, personalized learning. Hear about the two district's collaborative journey of sharing staff, resources, and ideas to meet the rapidly changing needs of their learners.


Creating Your Definition of Instructional Leadership
Pam Miller, Director of Teaching & Learning, Buffalo-Hanover-Montrose Schools

Explore a variety of instructional leadership frameworks, consider each element's importance, and create your personalized version. Deeply understanding one's vision and values is imperative to defining instructional leadership priorities. Discover what instructional leadership means to you and how that vision can manifest itself in your work.


Post and Pray? Not Today!
Abby Polzine, Recruitment Specialist, SWWC Service Cooperative

Teacher excellence plays a crucial role in the quality of a child’s education and finding the right teacher matters. School administrators across the nation are experiencing teacher shortages and are struggling to attract qualified educators. Gone are the days of 'Post and Pray' recruitment efforts, and school administrators can no longer be passive in their approach. During this session, you will hear about one agency’s efforts in redefining its talent acquisition process. The presenters will share with you the current trends in recruitment and how they have moved from a passive recruitment strategy to a more intentional and aggressive strategy. This is a great chance to gain practical insight, ask questions and hear about their successes and misfortunes along their journey.


Improvised Leadership
Dave Fjeldheim, Superintendent, Sebeka School District
Jamie Skjeveland, Superintendent, Crosby-Ironton Schools

Are you looking for interactive team building ideas? Do you want to participate in active learning? Do you want to see an alternative to a PowerPoint presentation or a sit-and-get lecture? Then you will not want to miss this hands-on, interactive breakout session presented by Dave Fjeldheim and Jamie Skjeveland. Region V superintendents used part of their MASA professional development grant funds to bring in a professional actor from the Guthrie Theater. This session will provide a few examples of the skills recently acquired by Region V superintendents.


Can a Better Facility Help with Test Scores? Mold and Mildew No More
Mike Patrick, North America Sales Leader, Milliken & Company
Karen Virnig, Sr. Territory Manager, Milliken & Company

• How to promote and adapt to major culture change.
• How to eliminate and prevent mildew in classrooms.
• Using smart technology and smart chemistry in the floor plan, we are changing the look of the space in schools. We are changing school behaviors in a positive way, which leads to major culture change in the 21st learning environment.

10:45 – 3:30

Exhibits Open

11:15 – 12:15

Breakout Sessions


Community Engagement: 3 Steps to Leverage Social Media
John Engelking, Superintendent, Proctor Public Schools
Andrea Gribble, Social Media Storyteller/Founder, #SocialSchool4EDU

Real engagement is about meeting your community where they are. When looking around it doesn’t take long to see that students, teachers and parents direct most of their attention to their smartphone. This session will highlight the three keys to leveraging social media for your school to increase community engagement. It can be broken down into the 3 C’s – Content, Consistency, and Community. The actionable steps will be reinforced by real examples used in Proctor Public Schools. Showcasing the measurable results from this district since focusing their efforts in October of 2016, the attendees will relate well to how these steps could impact their district.


Strategic Planning for Co-Curriculars, Arts & Activities
Dennis Laumeyer, Superintendent, Benson Schools
Bruce Miles, Trainer, Big River Group

This session will demonstrate a planning system to safely allow parents, community members, coaches/advisors, & students to identify successes & issues, develop an overarching vision, & priorities for programming. Emphasis will be on using tools & strategies that allow for appropriate input, safe discussion, & the correct sequence of follow-up activities.


Common Sense Leadership
Bruce Klaehn, Retired Superintendent, Dover-Eyota Public Schools

In the process of contemporary leadership and change, some tried and true elements of common sense may be diminished or lost. Consider twelve key components of Common Sense Leadership presented here, helping to ensure you are a grounded and effective leader. Maybe even one component will be an important reminder.


Equity Analysis Framework for Leaders: A Case Study of A Diverse School District’s Use of the Framework to Drive an Equitable Learning Experience
Tyrone Brookins, Principal, Roseville Area Middle School
Kitty Gogins, Board Member, Roseville Area Schools and Equity Alliance MN

The presenters will share an Equity Analysis Framework that leaders can use to consistently apply an equity lens when making a decision or reviewing existing practices, policies and procedures. Using this framework will help drive systemic change to provide a more equitable educational environment and outcomes. Application of the framework to revising the Roseville Area Schools’ Curriculum Review Policy and to creating an Equity Driven Principalship Standard will be reviewed; followed by an opportunity to practice using the framework in small groups.


A Primer for Best Practices in School Finance
Greg Crowe, Senior Municipal Advisor, Ehlers
Jeff Seeley, Senior Municipal Advisor, Ehlers

School finance is one of the most challenging responsibilities of school administrators. Using best practices starts with a good understanding of how Minnesota school finance works. This session will give you a solid foundation on the basics of school finance, including pupil counting, general education funding, special education funding, categorical funding and capital funding. We’ll talk about the details and nuances of the funding formulas and give you a sense of best practices for short and long-term budget planning. Learn what pitfalls to avoid, and the new twists the Legislature might be considering for school funding.

2 – 3


3:30 – 4:30


 4:30 - 6

You are invited to attend the 2017
 Riley Reception

One of the most beautiful qualities of true friendship is to understand and to be understood.

(Lucius Annaeus Seneca)

Join us during the 2017 MASA/MASE Spring Conference for the Riley Reception,
an opportunity for MASA retirees and others to gather for homecoming.

Hosted by

Don Draayer, MASA Retiree and Former National and Minnesota Superintendent of the Year;
Mary Ann Nelson, MASA Retiree and Retiree Representative to the MASA Board of Directors;


Gary Amoroso, MASA Executive Director

Thursday, March 9, 2017

4:30 – 6 pm

Minneapolis Marriott Northwest, Great Room (near main lobby)

Tickets are $30.00 per person and refreshments will be served.

(be sure to select this additional option during your registration process if you plan to attend)

Proceeds will benefit the MASA Foundation.

Everyone is welcome, old friends and new!

Friday, March 10


Registration Open

8:30 – 10:15

General Session
Introducing the MASA and MASE Officer Candidates

Cross-walking the Approaches of Explicit, Data Driven Instruction and Personalized Learning:  A Leadership Conversation

presented by
Kim Gibbons, Associate Director of Innovation and Outreach, Center for Applied Research and Educational Improvement, University of Minnesota
Jim Rickabaugh, Senior Advisor, The Institute for Personalized Learning, A Division of CESA #1
moderated by
Julia Espe, MASA Executive Development Committee Member and Superintendent, Princeton Public Schools

We’ve said good-bye to understanding a learning environment as a classroom with students in neat rows of desks, teacher lecturing at the front of the room and administering the same grade-determining tests to all students, creating the famous bell curve of achievement. We have said hello to a myriad of philosophies and approaches to leading an improved learning system to meet the needs of all of our students … RtI, Differentiated Instruction, Maker Spaces, Project-Based Learning, Flipped Classrooms, Constructivism, Inquiry-Based Learning, MTSS, Explicit Instruction, Personalized Learning, Design Thinking, STEM, Data-Driven Instruction, and on and on and ON!  You might hear your colleagues say they are “doing” an instructional approach in their district or school, as in, “we are ‘doing’ Marzano (or Danielson, or Schmoker, or Reeves,  or whomever!)"  But at the end of the day, leaders of instruction want to build an effective infrastructure to support learning for all students. Leaders understand the importance of data in making instructional decisions, but also the significance of learning in the context of meaningful experiences. Yet we experience confusion. As one of our members put it, “We have a student who is really not doing well in reading and her teacher wants to offer her a theater experience instead of a traditional reading classwork — should I do it?’  Join this session and explore the crosswalk between personalized learning and data-driven/explicit instruction, and how to better understand the “yes, and” rather than the “either, or.”

10:30 – 12

An MASA Regional Professional Development Grant Report
Reflective Conversations that Enhance Professional Practice with Jim Roussin
presented by
MASA Region 6 Leadership

The MASA Board of Directors has established two grant programs to support the regional professional development needs of its members. The Basic Regional Grant provides each MASA Region a small annual grant. The Major Project Regional Grant is in addition to basic grant funding and dedicates $15,000 per fiscal year (July 1 – June 30) to support professional development for three regions per year with $5,000 per region. Regions receiving funding present their outcomes at a conference the year following the funded year. This year we will hear from MASA Region 6 about their work with Jim Roussin on Reflective Conversations.

Keynote Speaker:
Harnessing Your Power to Create Change
presented by
Derreck Kayongo
Business Visionary, Global Soap Project Founder & CEO of the Center for Civil and Human Rights

From a young Ugandan refugee to a successful entrepreneur, human rights activist, and renowned global health expert, Derreck Kayongo galvanizes audiences to seize the power of observation to identify issues and effectively solve any challenge. With undeniable charm, palpable passion, and endearing wit, Mr. Kayongo brings his story and guiding principles, coined as S.E.L.F., standing for service, education, leadership and faith, to life in emotionally packed presentations that stay with you long after his closing remarks.

Kayongo is the founder of the Global Soap Project, which recycles partially used and discarded bars of soap from thousands of hotels and redistributes it to disadvantaged populations around the world. Since its founding in 2009, the Project has distributed soap to more than 90 countries where close to 2 million lives are claimed each year due to lack of proper hygiene.

Kayongo’s experience as a human rights activist, combined with his lifelong commitment to his work and notable rhetorical skills earned him his current role as the CEO at the National Center for Civil and Human Rights. Called a “living embodiment of the Center’s mission,” Kayongo is elevating the visibility of the Center and expanding its vision beyond its geography.

Recognized with a range of honors and awards for his activism, including as one of CNN’s Top 10 Heroes award in 2011, most recently Kayongo was selected by President Jimmy Carter to interview him as part of the National Archives’ Amending America Initiative.


Contact Information

Payment Instructions

  • Accepted Payments:
    American Express

    Cancellation Policy: 
    You may cancel your conference registration for a $50.00 cancellation fee until 4:30 pm on March 1, 2017,  after which you will not receive a refund. (March 1 is the date in which we must guarantee our participation numbers for the hotel.)  No-­shows will not receive a refund.

    Conference Rates:

    •  MASA/MASE Member Rate $319.00 (register by March 1)

    •  MASA/MASE Member Rate $369.00 (beginning March 2)

    •  Spouse/Partner of Member $0.00

    •  Non‐Member Rate $369.00

    •  MASA/MASE Retiree Member Rate $99.00 (Retirees not representing a school district or a business.)

    Please Note:
    Members’ Spouses/Partners - There is no conference fee for members’ spouses/partners if they are not representing a business or district. Spouses/partners pay for meals/lodging only. Thursday lunch tickets are $30.00

© 2018
Quick, easy and affordable online event registration and event management software for all event sizes.