Sixty-four conference workshops will focus on fostering great news organizations (great journalism is at the core of our brand!), driving revenue and growing audience. Industry leaders from across the country will lead discussions on design, graphics, video, photography, advertising, events, social media, cyber security, writing, reporting, metrics, Freedom of Information Law, virtual reality, investigative reporting, enterprise packages, ethics, and family-owned businesses.
Here is a sneak-peak at part of the lineup:
IRE (Investigative Reporters and Editors, Inc.) will present a day-long program on conducting quick-hit investigations, finding information (including key government documents) online, examining businesses and non-profits and obtaining public records, getting what you need from sources, ethical decision-making, ensuring accuracy, and finding a way to do great enterprise reporting.
Terry Parris, ProPublica’s community editor, will talk about audience engagement and why investing in a deep connection with your readers can pay big dividends.
Jacqui Banaszynski, Knight Chair in editing at the Missouri School of Journalism, will present sessions on interviewing and story discovery.
Michelle Nicolosi, editor for digital, social, photo and video at The Oregonian, will lead a session on how to put your readership metrics into action with a step-by-step guide to creating content that readers want.
Jean Hodges, senior director of content for Gatehouse Media, will show you how to take stock of your resources, shake up your structure, and generate more quality content.
Stephanie Davis, from Virtual Xperience, will show you how to use virtual reality as a story telling platform.
Will Bancroft, author at Newswhip, will talk about the state of content and social distribution.
Cindy Rodriguez, senior journalist-in-residence at Emerson College will present two sessions: Protecting yourself against doxxing, and Social media for newbies.
Media consultant Val Hoeppner will lead one session on developing a mobile strategy, and a second session on developing a mobile first news strategy.
Jan Shaffer, executive director of the J-lab, the Institute for Interactive Journalism, will present, “Networked: Collaborative journalism partnerships to increase impact.”
Julie Manganis, an award-winning reporter for The Salem News and North of Boston Media, will discuss the ins and outs of covering courts.
Tom Gierasimczuk is a journalist and media leader who develops effective, multi-platform, editorially driven marketing strategies that engage audiences, and help turn their brands into engaging, nimble media companies.
Penny Riordan, digital guru for Gatehouse Media, will show you how to integrate Snapchat and Instagram into your newsroom.
Jeremy McBain, executive editor of the News-Review, Petoskey, Michigan, will lead a session on the continuing power of community newspapers.
Jennifer Fizzi, from Videolicious, will show you how to empower your staff to make great videos in seconds.
Charles Apple, deputy design editor at the Houston Chronicle, will present “Graphics for Word People,” “Alternative Story Forms,” and “Great Visuals on a Shoe String Budget.”
Suzette Standring, syndicated columnist with Gatehouse Media, will talk about the art of column writing.
George Freeman from the Media Law Resource Center will present a seminar on Fair Trial/Free Press – covering the courts, and other media law issues.
Robert Freeman, executive director of the NYS Committee on Open Government, will talk about New York’s Freedom of Information Law, open government issues, and what to do when public officials improperly close government meetings.
Ondrej Krehel, cybersecurity and digital forensics, LIFARS, will present, “Your Money or Your Data: The Era of Cyber Extortion.”
Heather Phillips, editorial product director, news projects, the New York Times will present a session on product management to manage multiple stakeholder needs and ensure the best possible user experience.
Rebecca Capparelli, executive director of promotions at Gatehouse Media will talk about increasing revenue, engagement and data with artful promotions.
Mary Walter Brown, publisher, Voice of San Diego, will lead a session on, “Revenue Diversity – The Importance of Building a Pipeline of Consumer Revenue.”
David Cadden, professor emeritus of entrepreneurship and strategy at Quinnipiac University, and Patricia Angus of Columbia University’s Family Business Program will lead workshops on outside board governance, next generation leadership, family dynamics, and extended family communication.
Shannon Kinney, founder of Dream Local, will lead a workshop on using the latest and greatest social platforms to drive revenue.
Ryan Dorhn, CEO of Brain Swell Media, will present sessions on digital sales strategies, 60 sales tips in 60 minutes, and increasing the total ad buy.
Kelly Wirges, CEO of Pro Max Training, will talk about addressing objections, prospecting that pays, developing a high-performance sales team, and assessing your own strengths and weaknesses as a sales leader and coach.
Stacey Sedbrook, vice president for strategy and business development, SalesFuel, will present, “A New Way to Prospect, Reinventing the Needs Analysis Through Smart Automation,” and “How to Focus, Motivate and Retain Your Sales Team.”
Steve Bookbinder, CEO of Digital Media Training, will teach you how to evolve your media offerings, and he’ll provide an overview of the digital media landscape and what’s trending.
NYNAME will present its innovative advertising project of the year.
Self-described integrity sales specialist Diane Ciottta will present four successive workshops focused on increasing sales, enhancing accountability, and accomplishing goals. Diane’s motto: “Activity drives productivity, and integrity sells.”
Digital handyman Russell Viers will present two days of his always-entertaining Adobe certified training sessions on publishing workflow, pagination, Adobe Bridge, InDesign, Illustrator, Photoshop, and publishing trends.
David Fowler, CEO of Ads Up, will present workshops on creating high impact digital ads and creating powerful print ads.
Editorial photojournalist David Handschuh has been working his magic behind the lens for more than 30 years. Handschuh will lead workshops on Photography 101 for Reporters and feature photos that focus on community.
Tracy Collins, design team leader at Gannett’s Phoenix Design Studio, will explain how digital has changed print design.
Adrian Norris, creative director, digital media at The Globe and Mail, Toronto, will present a workshop on front page redesign.
In addition, you’ll be inspired by an awesome keynote address at lunch Friday, and by the presentation of more than 400 Better Newspaper Contest awards over the course of the weekend.
Enjoy fabulous (and we do mean fabulous) food and drink while dancing the night away and cavorting with your colleagues in Saratoga’s famous Museum of Dance Friday evening.
Take time to learn about cutting edge products and services from more than two dozen exhibitors including commercial web printers, app developers, graphics services, CRM software, CMS, mailing software, publishing systems, video platforms and more.
Last, but not least, take advantage of the networking opportunities and all the information and experience that your colleagues from across the state have to share. This year, for the first time, NYPA is partnering with NYNAME and FCPNY to bring together daily and weekly newspapers, Pennysavers and shoppers. The brain trust will be amazing.