Live Online: Venue Sales Certificate Program

Monday, October 14, 2019
Live Online: Venue Sales Certificate Program
Monday, October 14, 2019 10:00 AM -
Monday, October 28, 2019 11:30 AM (Central Time)

Venue Sales Certificate Program: 

Maximize Leads, Change the Way You Sell and Win more business

Live Online & Instructor-Led Course

MPI's Venue Sales Certificate program enables sales directors, associates, managers and event teams to create high-impact and powerful sales pitches and sales tools. Learn how to open client conversations that position your venues, properties, facilities and destinations for significant increases in contracts, conversions and business opportunities.

Understand the strategy behind the two Ps that directly impact the sales success of global organizations, and the success of the sales professionals behind them. Discover how changes to your pitch and how you position yourself/your business in the industry can revolutionize sales programs and drive huge business growth for your organizations.

Learn from Thought Leader and Author of Steps to WIN in the Meetings Market; Ciara Feely, who will guide you through this online training.

Program Dates: 

Monday, October 14, 2019

Monday, October 21, 2019

Monday, October 28, 2019

Week 1:  Module - Your Pitch

  • Learn how to be more relevant to your clients
  • and understand their world.  Mastering this skill will enable you to open up more conversations and get potential clients to call you back!
  • Discover what an interesting pitch entails for potential clients and how to tweak your communication.
  • Understand what is important to your clients and how to think like them.
  • Learn how to gain the most ROI from the process.

Week 2: Module 2 - Your Position – to drive profitability

  • Go beyond "qualification questions" to get to the Killer Questions that will open the conversation with planners (especially if you find you are stuck selling via email).
  • Learn how to lead the sales conversation and take control.
  • Position yourself as a partner instead of a supplier and build relationships that drive revenue.
  • Apply questions and techniques that will change your approach to sales and develop more relationships that drive profits.

Week 3: Feedback to you, Q&A hour

This is your hour to get feedback on the work you have done.  Ciara will review your assignment and answer any questions you may have. 

Each week a new module is released on the training website, followed by a live (online) webinar workshop with instructor Ciara Feely. This delivery method ensures understanding and implementation. There are three live learning workshops held online.Upon completion of this course and related activities, participants will receive a Venue Sales Certificate.


Ciara Feely has created a sales and marketing program called Steps to WIN™. It’s a formula that shows hotels and venues how to win BIG in the meetings market. This helps teams take control of the sales process. She is the author of Steps to WIN in the Meetings Market. Her step-by-step system gets results.

Program participants generally see a return on investment of US$250,000+ within a few months of implementing the steps in this program.

The Proof:  

“The Conversation Frame you teach helped me to get business worth $5 million over the line.  I could feel the client leaning in once I changed my conversation technique”.  Brian Slot, Calgary Convention Center.

“It gave me the confidence to go after bigger value business, more profitable business. We are no longer sending out standard proposals from our office, the entire team have raised their game.”  Jackie Yeager – Seacrest Hotel & Resort, California


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