Organizational and Social Media Network Analysis

Oakland, California
Friday, March 11, 2011

Organizational and Social Media Network Analysis:
Next Practices in Organizational Networks, Analytics and Media

Friday 11 March 2011
9:00 AM - 5:00 PM

1233 Preservation Park Way

Oakland, CA 94612

(510) 874-7580


Secure online check-in in advance required. Registration ($399) includes breakfast, refreshments, luncheon, materials, Wi-Fi access, reception and discounts. No on-site or day-of registration. Photo identification required for building access.

Media Buzz...

Financial Times: Collateralised contagion
WNYC-FM: 6 Degrees of Cuomo and Paladino
Interview by Nora Young of CBC's Spark discussing
Workplace Relationship Intelligence [MP3]

Producer's Notebook: Inside CNBC's Goldman Sachs Investigation

Future of Networks





8:00 -

Continental Breakfast


9:00 -

Organizational Network Analysis: 
Introduction to Enterprise Networks

Valdis Krebs
Chief Scientist

10:30 - 11:00

Morning Break


11:00 - 1:00

InFlow 3.1 Workshop
 Social Network Analysis with InFlow 3.1

Valdis Krebs

1:00 -

Hosted Luncheon & Talk

Social Media Network Analysis

Marc Smith

2:00 -

Organizational Network Analysis:
Case Studies

Valdis Krebs

3:30 -

Afternoon Break


4:00 -

Organizational Network Analysis:
Next Practices

Valdis Krebs


Spring 2011 Adjournment
Network Reception



Networks propel prosperity. Social networks are the greatest source of value in organizations. Knowledge, productivity and innovation inhabit networks. The network reorientation of work, business and organizations is accelerating. Yet, leaders are still in the dark. To understand and optimize organizations and media leaders must be able illuminate, reveal, visualize and optimize networks. 

The fundamental social network transformation of organizations demands fluency in networks and social network analysis (SNA). The Spring 2011 Future of Networks and KM Silicon Valley Network event will equip you with the methods, techniques, technologies and relationships to prosper in the new world of organizational networks and social media.

Value Proposition

The Network Singularity, the Future of Networks, and the KM Silicon Valley community is pleased and honored to announce Valdis Krebs and Marc Smith will lead your next leadership retreat on Organizational and Social Media Network Analysis. Your action/research event is Friday 11 March 2011 at Preservation Park Oakland, California. All are welcome.

This workshop is for everyone. It is for executives, leaders, managers, supervisors, professionals and consultants eager to master social networks. Organizational specialists, administrators and individuals are welcome and encouraged to participate. The workshop is also highly suitable for scholars, academics and students pursuing a foundation in applied SNA.

There are no prerequisites. All are welcome. Foundational SNA knowledge is essential to all leaders. They basic laws and properties are extremely valuable and important for everyone. This event is not lofty or theoretical. It is practical, focused and valuable.

Some of your immediate benefits, valuable takeaways include:
  • Lower cost through far better balance and use of existing resources;
  • Achieve fundamental productivity improvements and speed of innovation;
  • Improve financial performance by optimizing contribution of top performers;
  • Focus attention on the importance of knowledge pathways and social media;
  • Deliver comprehensive and meaningful customer value through social networks.

Valdis will walk you through ONA case studies in practical detail. This includes many real life ONA success stories. Diverse organizations covered in the Enterprise SNA cases include IBM, Aventis, CapitalOne, Center for Disease Control, Lucent Technologies, Shell, Rubbermaid, Deloitte, Jaakko Pöyry, Pricewaterhouse, Booz-Allen, KPMG and the University of Michigan Business School.

Visit OrgNet’s collection of Projects, Cases & Research. You will discover an outstanding collection of applied organizational network analysis (ONA) and SNA work products.

This robust, friendly InFlow is used to effectively map and measure networks, flows, and relationships in organizations, communities and other complex human systems.

Marc Smith will furnish an update and practical cases of Network Overview Discovery Exploration for Excel, aka, NodeXL. NodeXL is a free and open Excel 2007 add-in offering a library for network analysis and visualization.

Paired with proven enterprise SNA techniques, these practical tools and methods are instrumental in building and optimizing the dynamic networks and ecosystems essential to productivity, innovation and the future of all knowledge-based activities and organizations.

Your community workshop is the best commercially available SNA training with a purely practical focus on social media like Twitter and Facebook and organizational networks. It is the fastest way to bootstrap your enterprise organizational networks and optimize your critical networks and social media efforts..

You are encouraged to register early because this event will fill-up fast. Participation is limited to allow for quality collaboration and interaction with Valdis, Marc and all participants. Secure, online check-in is simple, fast and complete.

Leader Biographies

Valdis Krebs is a leading SNA practitioner. For over 20 years, his professional activities have focused on SNA. His breadth of applied SNA spans the enterprise, education, life sciences, finance, government and non-profit organizations. Valdis’ approach and offerings are highly practical – they are all about achieving timely benefits and advantages of SNA while working with real people in real business.

Valdis’ work in organizational network analysis has been covered in major media including Discover Magazine, Business 2.0, New York Times, Wall Street Journal, USA Today, CNN, Entrepreneur, First Monday, Optimize Magazine, Training, PC, ZDNet, O'Reilly Network, Knowledge Management, Across the Board, Business Week, HR Executive, Personnel Journal, Forbes, FORTUNE,,, Release 1.0, and several major newspapers around the world.

Valdis holds undergraduate degrees in mathematics and computer science. In addition, Valdis has a graduate degree in organizational behavior/human resources. Valdis has given invited talks on organizational networks at UCLA Anderson School, Michigan State University School of Labor and Industrial Relations, Weatherhead School of Management - Case Western Reserve University, Cleveland State University, University of Michigan Business School, Kellogg School of Management - Northwestern University and the University of Latvia.

Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems.  Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California.  Smith co-founded the Social Media Research Foundation (, a non-profit devoted to open tools, data, and scholarship related to social media research.

Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions.

Smith's research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Many "groups" in cyberspace produce public goods and organize themselves in the form of a commons (for related papers see: ). Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles. At Microsoft, he developed the "Netscan" web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, crossposting, thread length and frequency distributions of activity.  Smith applied this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result.  He contributes to the open and free NodeXL project ( that adds social network analysis features to the familiar Excel spreadsheet.  A tutorial on social network analysis is evolving into a book and is available.  NodeXL enables social network analysis of email, twitter, flickr, www, facebook and other network data sets.

The Connected Action consulting group ( applies social science methods in general and social network analysis techniques in particular to enterprise and internet social media usage.  SNA analysis of data from message boards, blogs, wikis, friend networks, and shared file systems can reveal insights into organizations and processes.  Community managers can gain actionable insights into the volumes of community content created in their social media repositories.  Mobile social software applications can visualize patterns of association that are otherwise invisible.

Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an adjunct lecturer at the College of Information Studies at the University of Maryland.  Smith is also a Distinguished Visiting Scholar at the Media-X Program at Stanford University.

Organizational and Social Media Network Analysis
Friday, March 11, 2011 9:00 AM - 5:00 PM (Pacific Time)

Preservation Park
(510) 874-7580
1233 Preservation Park Way
Oakland, California 94103
United States

Map and Directions

Contact Information

  • Phone: 415-637-0496, Email:
  Future of Networks



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