ZAPP Conference 2011

Atlanta, Georgia
Sunday, September 18, 2011

ZAPP Conference 2011
Sunday, September 18, 2011 2:00 PM -
Tuesday, September 20, 2011 4:00 PM (Eastern Time)

W Atlanta Midtown
(404) 892-6000
188 14th Street, NE
Atlanta, Georgia 30361
United States

Map and Directions

The third annual ZAPP® Conference will take place Monday, September 19, and Tuesday, September 20, 2011, in Atlanta, Georgia, at the W Atlanta Midtown hotel. The conference conveniently takes place in the Midtown neighborhood of Atlanta following the Atlanta Arts Festival (Piedmont Park, September 17-18).

The 2011 ZAPP® conference will feature sessions with artists, event directors, art show staff, the ZAPP® team, and others. Panel sessions and training workshops will be led by experts in the arts community and beyond. Topics to be presented include advanced use of marketing tools, visual arts and the law, attracting diverse audiences, and portfolio critique, among others.

The ZAPP® conference will also include a symposium in which an expert panel will discuss art fairs in the context of national art trends found in parallel entities. The two-day conference is sponsored by the Western States Arts Federation (WESTAF), the managing organization of the ZAPP® system.

Registration Fee

The early-bird registration rate is $265 per person for all conference registrations received on or before August 17, 2011. The regular rate is $315 per person and will become effective August 18. There is a special group rate for groups of 2 or more.

About ZAPP®

The ZAPP® system grew out of a non-profit partnership of between eight major arts festivals and WESTAF, and has been praised by both art festival administrators and artists alike. ZAPP® allows artists to apply online to art festivals and allows art festivals to manage their application, administration, and jury processes online. Since its launch in 2004, ZAPP® has become the premier internet art festival tool - serving over 400 events and 60,000 artists.

The ZAPP® system is owned by a partnership of eight art shows and managed by the Western States Arts Federation (WESTAF). WESTAF is a non-profit arts service organization dedicated to the creative advancement and preservation of the arts. WESTAF’s mission is to strengthen the financial, organizational, and policy infrastructure of the arts in the West. Utilizing technology, advocacy, grantmaking, and other services, we encourage the creative development and preservation of the arts regionally and through a national network of customers and alliances.. Additionally, WESTAF regularly convenes experts and leaders to address critical issues affecting arts and culture. Founded in 1974, WESTAF is the largest of six regional arts organizations in the United States and is proud to have several artists on staff.


Contact Information

  • Email:
    Phone: 303.629.1166

Payment Instructions

  • All payments must be made through RegOnline via credit card. Checks will not be accepted unless payment arrangements are made directly through ZAPP staff.

    Registration Rates:

    • $315 per person
    Group Rates:
    • $265 per person for groups of 2 or more booked after August 17, 2011.
    Atlanta Residents Rate:
    • $165 per person day passes are available for either Monday or Tuesday sessions. Day-passes are only available to residents of the Atlanta metropolitan area. According to the U.S. Census Bureau this includes the counties of Barrow, Bartow, Butts, Carroll, Cherokee, Clayton, Cobb, Coweta, Dawson, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Haralson, Heard, Henry, Jasper, Lamar, Meriwether, Newton, Paulding, Pickens, Pike, Rockdale, Spalding, and Walton. If you do not reside in one of these counties please DO NOT purchase a day pass.
    Please direct any payment questions to the attention of Leah Charney via e-mail:


    Conference registrations that are canceled on or before Monday, August 8, 2011, will receive a 50% refund of the fees.

    No refunds will be given for any cancellations made on or after Tuesday, August 9, 2011. No refunds will be given for day pass purchases.
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