How to Use Insights to Provide Value to Customers and Win More Deals

San Francisco, California
Wednesday, May 07, 2014
Header Sales 2.0 Workshop
How to Use Insights to Provide Value to Customers and Win More Deals
Wednesday, May 07, 2014 8:45 AM - 11:45 AM (Pacific Time)

Four Seasons Hotel
757 Market Street
San Francisco, California 94103
United States

Map and Directions

How to Use Insights to Provide Value to Customers and Win More Deals

Has your market become commoditized? Or worse yet, do your buyers think it is? Today, if you want to win, you have to differentiate. Your sales team needs to be armed with information and insight they can use to add value, create credibility, and differentiate their solutions in order to position themselves away from the pack and win more deals.

In this session, sales strategy and execution experts from Richardson will share a framework that will help your salespeople in finding a connection with a buyer to create an aha moment.

In this interactive workshop you will learn
  • a framework to help sales reps best leverage insights and provide greater value to customers;
  • how sales teams can personalize an Insight Message;
  • how to help your team effectively present insights, create needs, and shape the customer’s thinking to create an 'aha' moment that propels prospects to engage;
  • pitfalls to avoid when leveraging insights in the sales process.
Workshop Presenters:
David DiStefano, President & CEO, Richardson
Miriam Abbey, Senior Training Consultant, Richardson
 

Contact Information

  • Email: events@salesdottwoinc.com