March 19, 2014 - LinkedIn: Ensuring a Strong Professional and Personal Brand

Seattle, Washington
Wednesday, March 19, 2014
March 19, 2014 - LinkedIn: Ensuring a Strong Professional and Personal Brand
Wednesday, March 19, 2014 7:30 AM - 10:00 AM (Pacific Time)

Mayflower Park Hotel
405 Olive Way
Seattle, Washington 98101
United States

Map and Directions
LinkedIn: Ensuring a Strong Professional and Personal Brand
Speaker:  Valarie Sparks

Have you recently entered your first and last name into a Google search? Guess what the first result typically will be? Your LinkedIn profile! As such, your LinkedIn profile has become the new answer to 'Why Do You Matter?' For suppliers, the manner they utilize the site to solicit and engage meeting professionals is a direct reflection on the organization they represent. The suppliers who are maximizing LinkedIn as a tool to provide value are leaps and bounds ahead of their competitors. For both suppliers and meeting professionals, first and lasting impressions are being made by a quick glance of a LinkedIn profile.  If 259 million professionals are utilizing LinkedIn, don't you want to stand-out among the noise and ensure you are putting your best foot forward?

Learning Objectives:

  • Create a LinkedIn profile that truly answers 'Why Do You Matter?
  • Newest LinkedIn functionality going into 2014
  • Market research feedback of meeting professionals pet peeves
  • Keeping your e-mail inbox clean of LinkedIn spam
  • Etiquette around sending and receiving requests to connect
  • Secrets to getting full profile views without paying for costly upgrades
  • Planners: How to spend no more than 20 minutes a week on the site
  • Suppliers: Stand-out among the noise

Program Agenda:
7:30 am – Registration and Networking
8:00 am – 9:30am: Program, including advanced LinkedIn Q&A
9:30am – 10:00am: Chapter business, raffle and wrap-up

Special Hotel Rate at Mayflower Park Hotel

To make your reservation, please call (206) 623-8700.  Please say you are with PCMA Pacific Northwest Chapter.


Continuing Education Units (CEU)
PCMA Headquarters will track CEU credits for PCMA Members.  Upon program completion, attendees can login to their "MyPCMA" account to review their CEU's.  If you have any questions, please contact: 



Contact Information

  • Sarah Watrous
    Phone: 360-303-2955