Bringing Your Brand to the Consumer’s Hand

Des Moines, Indiana
Wednesday, September 16, 2015
Bringing Your Brand to the Consumer’s Hand
Wednesday, September 16, 2015 1:00 PM - 5:30 PM (Central Time)

Faegre Baker Daniels
3172371161
801 Grand Ave
Des Moines, Indiana 50309
United States

Map and Directions

As more traditional forms of advertising have been replaced with  mobile apps, Facebook-based sweepstakes, text-message campaigns, behavioral targeting, and other media forms and messages, marketing professionals can no longer rely on quick copy review for legal compliance.  Further, as marketing departments turn to third-party vendors for ideas and execution of those ideas, contracts and confidence in partners become paramount.

 This means today’s marketing and branding professionals and their lawyers must build on a solid foundation in copyright, trademark, and advertising law so they can address consumer privacy concerns, spot key contract issues, and—dare we say—bring a touch of technical expertise to each project.

 Join us for a half-day seminar where we will discuss:

·         All the hot topics: blogger endorsements, native advertising, consumer-generated ads, text messaging 
campaigns, small-screen disclosures, and more

·         The nitty-gritty: what to watch for in marketing and media contracts

·         And the old stuff you can’t afford to forget: advertising claim substantiation and use and misuse of your trademark

 

Contact Information

Payment Instructions

  • There is no fee to participate.