Boost Local Ad Dollars With a Sales Agency Approach

Thursday, July 28, 2011

Boost Local Ad Dollars With a Sales Agency Approach
Thursday, July 28, 2011 2:00 PM - 3:30 PM (Central Time)


Many newspaper companies are actively engaging in transforming their sales organizations. Most of these executives describe their efforts as an agency approach, but the definition of the agency varies from paper to paper. Learn more about this new approach to selling at the most successful companies, including:
• Reorganization of top management
• Reorganization of sales force job positions and compensation
• Product development and training initiatives
This session will review the extensive research completed recently by Borrell Associates.

With Greg Swanson, CEO, ITZ Publishing, Portland, Ore.


$75 members and sponsoring organizations | $125 non-members
(For a complete list of co-sponsoring organizations that are eligible for member rates, click here


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