Transformation at Universal Studios and Sheraton Universal -- An Exercise in Creative Thinking!

Universal City, California
Thursday, September 26, 2013
Transformation at Universal Studios and Sheraton Universal -- An Exercise in Creative Thinking!
Thursday, September 26, 2013 11:00 AM - 4:30 PM (Pacific Time)

Sheraton Universal & Universal Studios Hollywood
(818) 980-1212
333 Universal Hollywood Drive

Universal City, California 91608
United States

Map and Directions

Indicate whether you plan to attend:

Learn how the world of entertainment can help you develop compelling marketing and brand awareness -- and earn CEU's while having fun!

Take off those coats and ties, leave the high heels at home - casual attire requested with comfortable shoes as we will be going to Universal Studio Hollywood, after the program at the Sheraton Universal.  Your event registration includes the Universal Studios Hollywood Private Studio Tour which will immediately follow the After Lunch Reception.  You must take part/ride the private studio tour in order to gain access to the theme park.  Stay and enjoy the night at Universal Studio Hollywood and City Walk.

Preview:  Planner Encounter (for Planners only)
Effecting change, how to help navigate the change curve:

You learn all these new ideas of how to make your meetings or events different, but have a difficult time convincing your company or clients to make a change. We will discuss some basic principles of change strategies and share what has worked a in the real life. Bring in your successes and failures to share with your fellow planners.

Act One: Learn from one of the best of how to transform your creative process for marketing and collaborative relationships to promote your brand, events and services. Bring back ideas from one of the top brands in the world of entertainment of how you can lead your company to think differently about how to position your association or company to be an innovator in marketing, both to drive revenue and brand dominance.

Event Schedule:  

11:00 am --12:00 pm
   Planner Encounter
 Effecting change, how to help navigate the change curve (for Planners Only)
 12:00 pm-- 1:00 pm

 Craft Services  Lunch like you have never had before!
 1:00 pm-- 2:00 pm

 Act 1 - Scene One  Marketing and Brand Transformation presented by Universal Studios Hollywood
 2:00 pm  – 2:30 pm
 Act 1 - Scene Two  After lunch reception
 2:30 pm – 3:30 pm    Act 2 - Scene One  Universal Studio Hollywood Private Studio Tour & Transformers:  The Ride-3D
 3:30 pm - 4:30 pm    The Finale  USH Special Events -- Site Tour of Event Locations
 5:00 pm - Park Close      
   It's a Wrap  Enjoy your time in the park or on City Walk

And some EXTRA's:  

•    The Sheraton Universal is offering a $165 hotel room rate for Wednesday (9/25) and Thursday (9/26) -- This is a small block, so book early!

•    Universal Studios Hollywood will give our attendees, friends and family $15 off of their entrance fees – Please go to their website and purchase these tickets online (

•    Be sure to wear casual attire and comfortable shoes as we will be walking in the park.


Contact Information

Payment Instructions

  • Registration Fees -- Lunch, Networking & Program:

    --> Planners -- FREE!
    --> PCMA Member $45.00 (before 9/20)
    --> Non-Member $55.00 (before 9/20)
    --> Student $25 (before 9/20)

    If paying by check, please make check payable to PCMA Southwest & Pacific Chapter and mail to:
    Kay Peterson
    Treasurer - PCMA Southwest & Pacific Chapter
    c/o Edlen Electrical Services
    715 Hundley Way
    Placentia, CA 92870