San Francisco, CA
Friday, June 22, 2007
Friday, June 22, 2007 6:00 PM - 10:00 PM (Pacific Time)

111 Minna Gallery
111 Minna St.
San Francisco, CA 94105

Are you a User Experience Rockstar? Are you a Master UI Coder? Do you know how to work together?  Want to network, drink and learn with 100 of your finest peers in San Francisco?

Please join Microsoft and four leading software design firms in the Bay Area as they compete head to head to solve a real-world design problem.   This event is exclusively for UX professionals in the Bay Area.

The Contest:   Contestants will receive their design problem three days ahead, and the day of the party will compete to finish and present their solutions using Microsoft's new Silverlight technology and Expression Suite of design tools. Attendees watch the solutions come to life, comment and party until the awards ceremony at 9PM.  Contestants will be judged by a senior panel of design experts from AdaptivePath, Yahoo, and eBay!    Every winner receives an Xbox and full set of games. All work will be shown and reviewed publicly by the panel with audience participation.  Each party attendee will also receive a copy of Expression Studio, as well as be entered for a door prize of an Xbox 360 plus games.

The Contestants:

   AKQA is an independent ideas-led agency that exists to help its clients lead in the digital age. Named Agency of the Year in the UK by Revolution magazine and in the USA by AdAge's Creativity Magazine in 2006, AKQA is the first agency to hold the Agency of the Year title on both sides of the Atlantic at the same time. AKQA works globally through offices in the USA, Europe and Asia 

   Ascentium is an interactive marketing and technology consultancy that delivers award-winning experiences and information-driven business solutions. We connect you with informed, inspired, and effective ideas—then we provide you with a mix of world-class marketing and technology that makes both you and your organization successful. 


Avenue A / Razorfish: the largest interactive agency in the US, Avenue A | Razorfish is an interactive services firm that helps companies use the online channel as a marketing and business tool. AARF combines data, insight-driven design, leading technologies and rigorous optimization to build strong brands and improve relationships with customers, employees and partners.


 IndustryNext: a newcomer to San Francisco but well known on the East Coast, IndustryNext creates interactive consumer experiences that are being used today by millions of people. These experiences leverage the latest devices, technologies, frameworks, design patterns, interfaces and platforms. Leading customers of IndustryNext include AOL, Sony, NBC Universal, and Fox.


Vertigo Software: located in the East Bay in Point Richmond, Vertigo is a collection of engineers and designers using the latest Microsoft technologies to redefine the human/computer interface. Vertigo’s speciality is solving difficult technical challenges: “Bring us your vertigo-inducing problems. Knotty, gnarly and near-impossible are the kind of tasks we feed on.”

The Party:  100 of the best designers and UI scripters in the city, plenty of food and libations - PLUS live music by Kepi & Kat, electronic musicians extraordinaire, voted Best Electronic Music Act of 2006 by Bay Guardian readers.  

Bring your creative eye, your sense of fun, and Express Yourself in style!


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