Social Marketing University

Washington, DC
Monday, June 02, 2008

Social Marketing University
Monday, June 02, 2008 9:00 AM -
Wednesday, June 04, 2008 12:30 PM (Pacific Time)

The George Washington University
George Washington University Hospital
900 23rd Street NW, Sixth Floor
Washington, DC 20037

Map and Directions

Learn Hands-On Social Marketing with Nedra Kline Weinreich

Bring about change for good!

How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join Nedra Kline Weinreich for this two and a half-day training that will introduce you to the key concepts of social marketing. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.

Next Generation Social Marketing Seminar 

June 4, 2008, 9:00 am - 12:30 pm

Included for Social Marketing University attendees!
Separate registration available for seasoned social marketers or others who want to attend only the Next Generation Social Marketing half-day seminar.

Learn about emerging marketing techniques including:
* Blogs
* Social media like YouTube and Flickr
* Podcasting
* Wikis
* Tagging/social bookmarking
* Social networks like MySpace and Facebook
* Consumer-generated ads
* Virtual worlds like Second Life
* Online communities
* Mobile technology
* and more!

You Should Attend if You Are:

  • Someone who wants to create health or social change
  • A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
  • A commercial marketer who wants to apply your skills towards changing the world for the better OR
  • A student interested in the field of social marketing

You Will Receive:

  • Two and a half solid days of dynamic training in an intimate setting with noted social marketing expert Nedra Kline Weinreich
  • Your own copy of "Hands-On Social Marketing: A Step-by-Step Guide" (a $55.95 value!)
  • Continental breakfast, lunch and afternoon snacks
  • The opportunity to purchase one-on-one consulting time with Nedra at a special discounted rate to help your organization implement your plan

You Will Learn:

  • How social marketing uses commercial marketing tools to create behavior change
  • How to think like a social marketer
  • How to segment and understand your audience
  • How to develop a strategy using the 8 Ps of the social marketing mix
  • How to follow the social marketing process to develop an effective program
  • How to use audience research techniques to build and test your strategy, including an in-depth discussion of focus groups
  • How to design effective messages and materials
  • How to work with the media to get your message out through news and entertainment programming
  • How to use cutting-edge technologies to put the new media to work for you
  • How to get the most out of your social marketing budget -- even if it's small

About Nedra Kline Weinreich

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.

Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health. Weinreich Communications is a social marketing consulting firm that assists nonprofits, government agencies and other organizations with creating positive health and social change.

You Will Receive a Copy of This Book

Hands-On Social Marketing: A Step-by-Step Guide Hands-On Social Marketing: A Step-by-Step Guide
by Nedra Kline Weinreich
(Full training participants only. Seminar participants can order a discounted copy during registration.)

Here's What Past Participants Said About SMU:

"Nedra, a social marketing pro, did a great job of simplifying this complex and often misunderstood topic."
- Louise Dabisza, Straightaway Management

"This would be a GREAT intro course."
- William S. Reeves, Jacobs Engineering

"Very clear information on a potentially complex topic."
- Nora Whitcher, Marketing and Research Services

"I think it is a great training for people who are new to social marketing."

"It was a refresher course for me, but very helpful."

Hotel Information

If you are coming from out of town, several hotels are located nearby to the event location. They include:
The George Washington University Inn: 824 New Hampshire Avenue, N.W., 1-800-426-4455
One Washington Circle Hotel : 1 Washington Circle, NW, 800-424-9671
Hotel Lombardy : 2019 Pennsylvania Ave., NW, 1-800-424-5486
State Plaza Hotel : 2117 E Street, NW, 1-800-424-2859
Washington Suites Hotel : 2500 Pennsylvania Avenue, NW, 877-736-2500
Doubletree Guest Suites Washington DC : 801 New Hampshire Avenue, NW, 202-785-2000

Registration and Fees

Seats for the training are limited, so reserve your place now!

Registration fees are as follows:

Individual - $495
Each additional registrant from the same organization - $395
Student - $295
Next Generation Social Marketing Seminar Only - $95

Individual - $595
Each additional registrant from the same organization - $495
Student - $295
Next Generation Social Marketing Seminar Only - $195

We accept payment by PayPal (for credit card or bank debit transactions) or check.
Your place is not guaranteed until payment is received.


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