How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?
Social Marketing University, you will move beyond the usual educational
approach to changing health and social behaviors. Using social
marketing, you will learn how to persuade individuals to take action
for change by addressing the values, needs and desires that motivate
them. It's about understanding and connecting with your audience by
applying the same effective marketing tools that companies like Nike
and Apple use.
Join Nedra Kline Weinreich for this two and a
half-day training that will introduce you to the key concepts of social
marketing. By the time you leave, you will have an effective social
marketing strategy for your own program and the skills to implement it