The Emergence and Impact of User-Generated Content

Philadelphia, PA
Thursday, December 10, 2009

The Emergence and Impact of User-Generated Content
Thursday, December 10, 2009 5:00 PM -
Saturday, December 12, 2009 2:00 PM (Eastern Time)

Jon M. Huntsman Hall
3730 Walnut Street
8th Floor
Philadelphia, PA 19104

Map and Directions
User-generated content (UGC) is one of the fastest-growing media forms. Whether arising as a homemade video, blog postings, or customer-supplied reviews and ratings, users are participating in the content-production process to a far greater extent than almost anyone could have imagined a few years ago.

The Marketing Science Institute (MSI) and the Wharton Interactive Media Initiative are proud to present the Emergence and Impact of User-Generated Content conference. Based on the funded research of 13 distinguished academicians, this conference promises to provide a wealth of insight and information about how users are interacting with online communities, social networks, online advertising, product networks and more.

Register today or check back soon for a more detailed outline of the conference events and speakers.
Academic Pricing:             $199
Practitioner Pricing:          $500
Doctoral Student Pricing:   $99*

*Through the generosity of ISMS, PhD students are eligible to apply for funding to subsidize their travel and registration costs. To apply for this grant, PhD students should submit a brief statement in the required field of the registration process. Requests must be submitted by November 11, 2009, and include information about how this conference is relevant to your doctoral studies.


Contact Information

  • Rebecca Alig
    Phone: 215-746-4160, Email:
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