Game Culture and Technology Events at UCI

Irvine, CA
Game Culture and Technology Events at UCI

UC Irvine
(see details for specific locations)
Irvine, CA 92697

Corporate Opportunities for Multi-Player Games

According to the International Game Developers Association, IGDA, “the market growth in the multiplayer games in 2004, totaled 53 million, and is expected to grow to 763 million by 2007. How can the corporate business community take advantage of the opportunities which this explosive market offers?


OCTANe@UCI in collaboration with the AeA (American Electronics Association) are hosting Corporate Opportunities for Multiplayer Games,” an event focusing on the new creative, technical, and business opportunities provided by the arrival of serious, grown-up gaming in the corporate environment.


The event agenda is comprised of a mix of invited speakers, discussion sessions, and demos, to encourage ongoing conversations about new directions in gaming technologies and the benefits of business and management simulations through multi-player games.

Panel expertise ranges from stimulating the growth of gaming discovery
by increasing public awareness of all ages to the social aspects of business collaboration around the globe.


  • André van der Hoek, UCI Associate Professor, Department of Informatics of the Donald Bren School of Information and Computer Sciences and Institute for Software Research

André van der Hoek is an associate professor in the Department of Informatics of the Donald Bren School of Information and Computer Sciences and a faculty member of the Institute for Software Research, both at the University of California, Irvine. He holds a joint B.S. and M.S. degree in Business-Oriented Computer Science from the Erasmus University Rotterdam, the Netherlands, and a Ph.D. degree in Computer Science from the University of Colorado at Boulder. 

  • Michael O'Brien, Engineering Specialist, Software Engineering, The Aerospace Corporation

Michael O'Brien has been involved in Internet research since its inception. He was on the technical staff of CSNET, the first Internet service provider. He has been co-administrator for fifteen years of DragonMUD, the oldest TinyMUD on the Internet. He has delivered several papers on virtual worlds at the Simulation and Virtual Worlds conferences. At The Aerospace Corporation, he administers and is developing groupware on a private Second Life grid, using software from Linden Labs.

  • Joe Adams, President, Discovery Science Center

    Joe Adams is President of the Discovery Science Center, Orange County’s leading destination for hands-on science education. In this role, he oversees the daily management of the center’s facilities and staff. He joined the Discovery Science Center after five years with Walt Disney Company in Anaheim, where as program manager in the Resort Program Management Division, he managed an impressive portfolio of new attractions including Tower of Terror and Flik’s Fun Fair. He also led a team of 29 engineers, architects, safety experts and others to establish operational requirements, review designs and monitor construction for new attractions. Prior to his tenure with Disney, Joe spent six years at CPS Gas and Electric in San Antonio, Texas. As an operations project engineer, he managed operations and maintenance of gas and coal power plants. He has a master’s degree in business administration from University California, Irvine, and a bachelor’s degree in mechanical engineering/energy concentration from University of Notre Dame. He is also licensed as a Registered Professional Engineer.

  • Eleanor Wynn PhD, Intel Information Technology Group

Eleanor Wynn works as an Architect in Intel IT Platform Strategic Capabilities. She holds a PhD in Linguistic Anthropology from the University of California at Berkeley; conducting her doctoral work on tacit workplace communications at Xerox PARC, and continuing thereafter to apply her methods in industry at Xerox, Bell-Northern Research (now Nortel Labs) and as a private consultant for F500 companies like Apple, NYNEX and Bellcore. She is co-editor-in-chief of an informatics journal, Information Technology & People, and has done some adjunct and visiting teaching of MIS. She has been at Intel for 6 years, working on a range of Social Technology projects, including corporate demographics of virtuality, compute models for tacit knowledge tracking and searching, social networking, and novel collaboration architectures for the globally distributed organization, especially in Design Engineering. She also participates strategic development of virtualization and resource allocation strategies. She acts as Intel's representative to Santa Fe Institute.



10:00 am – 10:30 am: Registration and Networking

10:30 am – 11:15 am: Developing Groupware on a Private Second Life Grid – Virtual Simulation - Michael O'Brien, Engineering Specialist, Software Engineering, The Aerospace Corporation

11:15 am – Noon: Designing Virtual Collaboration Tools for Corporate Distributed Teams - Eleanor Wynn, Intel Information Services and Technology Group

Noon – 12:15 pm:Demo of SimSE, an Educational Software Engineering Simulation Environment - André van der Hoek, UCI Associate Professor, Department of Informatics of the Donald Bren School of Information and Computer Sciences and Institute for Software Research

12:15 am – 1:00 pm:   Luncheon (Keynote) -
Educating the Public on Gaming & Virtual Simulation - Joe Adams, President Discovery Science Center

Date                               Location
Friday, April 21, 2006                    UCI University Club
10:30 a.m. - 1:00 p.m.                   801 East Peltason Drive
                                                    Irvine, CA 92697-5625

OCTANe/AEA Event Pricing

General Public: $55
AEA Members, entrepreneurs,
VC Backed Companies,
University of California staff and students: $35


(OCTANe members register by emailing

Ecology of Games
ISR Distinguished Speaker Series

Les Gasser

Graduate School of Library and Information
Science and Computer Science Department,
University of Illinois at Urbana-Champaign

For more information, please visit the Event Website.

Date                                              Location
Friday, April 21, 2006                                        UCI McDonnell Douglas
Refreshments and Networking: 1:00 - 1:30       Engineering Auditorium
Presentation: 1:30 - 3:00                                   Building #311
Note: this presentation time                               directions and parking information
is 30 minutes earlier than ususal.

ISR Event Pricing
NOTE: This is not an OCTANe event

No cost to attend. RSVP Required.
Email RSVP to Nancy Myers at by Monday, April 17.

Or, you can RSVP when prompted during registration for MASSIVE or the OCTANe/AEA event

MASSIVE: Research Summit on the Future of Networked Multiplayer Games

MASSIVE will engage 25 speakers and aproximately 80 registrants from industry and academia in a dialog about the future design, technical and cultural challenges presented by massively multiplayer games, current and future research agendas from both industry and academia, and case studies and future models for industry academia collaboration.

Please visit the MASSIVE Website for detailed program and bio information.

Date                                 Location
Thursday, April 20, 2006               University of California, Irvine
8:30 a.m. - 7:30 p.m.                    Calit2 Auditorium

MASSIVE Event Pricing

Online registration is now closed for this event.

For more information, please visit the Event Website.

Additional Information
Please register early for any of these events or for more information contact:

OCTANe/AEA Event          Massive/ISR Distinguished Speaker      Event Registration
Jacci Cenci-McGrody       Debra Brodbeck                               Sara Nielsen                        
(949) 824-5267                   (949) 824-2260                                     (949) 824-4598 


Contact Information

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