The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why

Tuesday, August 23, 2011
The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why
Tuesday, August 23, 2011 10:00 AM - 11:00 AM (Central Time)


About the Webinar
This forward-thinking webinar is based on the latest findings of VibrantNation.com, providing insight into what really matters to this dynamic consumer as she transits her fifties and beyond.  The presenters will draw upon the site’s ongoing online surveys and polling of Boomer Women – from topics like fashion & beauty to technology, and from finances to healthcare reform. The presentation will share case studies that illustrate how brands and agencies are using segmentation to successfully connect with these increasingly coveted women in the marketplace. In addition, the presenters will share original research on the intersection between adult development and the Boomer Woman’s attitudes about the future.

Presenters are VibrantNation.com Founder and CEO Stephen Reily and Carol Orsborn, Ph.D., Sr. Strategist with VibrantNation.com, author and Boomer expert. Mr. Reily and Dr. Carol Orsborn are co-authors of "Vibrant Nation: What Boomer Women Know, Think, Do and Buy," the definitive guide for marketers trying to reach Boomer women.



Stephen Reily, entrepreneur, marketing expert, author and active blogger, is the founder and CEO of
VibrantNation.com, the leading online community for Baby Boomer women - the place where they connect and support each other on issues unique to life after 50.  Stephen launched VibrantNation.com after researching the lack of media geared towards women 50+.  As a marketing professional, Stephen built IMC Licensing, a brand licensing agency that has represented major companies like Kraft Foods, S.C. Johnson, Wrigley, and Abbott Labs, and dozens of iconic brands like Dole, Valvoline, Philosophy, Milk-Bone, and TABASCO.  He writes frequently on Baby Boomers for MediaPost and brandchannel.com and has published articles in BRANDWEEK.  He has been a featured speaker at leading industry events including the Consumer Electronics Show (CES), the National Retail Federation (NRF) Big Show, Book Expo America, M2W - The Marketing to Women Conference, and the American Society for Aging (ASA).  He consults regularly with companies seeking their own understanding of the Boomer woman, and is the co-author (with Carol Orsborn, Ph.D.) of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy.


Dr. Carol Orsborn, Senior Strategist with VibrantNation.com, is an author, thought leader and marketing expert, providing counsel on connecting with the Boomer and beyond consumer at the deepest levels.  Dr. Orsborn founded FH Boom, the first global initiative by a top ten PR company dedicated to helping brands connect with the Boomer generation. Clients include Humana RealForMe.com and CoroFaith, providing audio-based spiritual content for the long-term care community. The author of 20 books translated into 15 languages, her titles include Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy, co-authored with Stephen Reily, Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (with Mary Brown) and The Art of Resilience (Random House).  A Phi Beta Kappa graduate, Dr. Orsborn received her Doctorate in History and Critical Theory of Religion from Vanderbilt University, specializing in adult development and ritual studies, including intergenerational values formation and transmission. A leading voice of her generation of women, she has appeared on Oprah, NBC Nightly News and on The Today Show, as well as in People Magazine, The New York Times and Huffington Post, among others.  She is a frequent speaker at conference and events for such clients as The Walt Disney Company, ABC, Wellpoint and the recent "Forward with Ford: Futuring and Trend Conference."

 

 

 

Contact Information

  • Corda Murphy
    Phone: 630-357-4898
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