How to Charge More for Online Ads -- Now!

Wednesday, December 14, 2011

How to Charge More for Online Ads -- Now!
 Wed, Dec. 14 | 2 p.m. Central


The How to Charge More Now session will help publishers and ad directors implement a strategy to deliver highly motivated, highly qualified prospects online to advertisers who need to reach and influence these individuals. Real case history success stories provide road maps that lead advertisers to gladly pay a premium price for the opportunity to get in front of prospects first. Topics covered will include:

• Where to uncover "hidden" revenue opportunities that exist in your market

• Why it’s appropriate to charge a premium price and how to make it stick

• How to engage young readers/visitors and get them to use social media to promote your site

• Why thinking like a newspaper person may be dangerous to your health

With Paul Camp, Chief Evangelistic Officer, and Jesse Dow, Online Sales Manger, Content That Works

COST

$75 members and sponsoring organizations | $125 non-members
(For a complete list of co-sponsoring organizations that are eligible for member rates, click here http://www.inlandpress.org/training/webinars/)


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Contact Information

  • Phone: 847-795-0380 Email: inland@inlandpress.org

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