Big Data. Big Solutions.

New York, New York
Monday, May 14, 2012
Big Data. Big Solutions.
Monday, May 14, 2012 9:30 AM - 11:00 AM (Eastern Time)

Internet Week 2012
Headquarters - Main Stage
82 Mercer Street
New York, New York 10012
United States


In the past few years, the buying and selling of digital ad inventory has become more of a challenge for all of the participants in the online advertising ecosystem for a number of reasons, including the explosion of data, fragmentation of technology, outdated planning and buying techniques, and the need for truly actionable insights.   A true innovator in display advertising, Yahoo! will lead a presentation and panel to discuss how to solve these challenges, including:

  • Keynote from Billy Beane, the Oakland A's General Manager and whose story was depicted in Moneyball
  • Announcement from Rich Riley, EVP of Americas, Yahoo!
  • Panel Discussion: Tim Suther, Chief Marketing Officer, Acxiom; Michele Morelli, SVP, Citibank; Peter Foster, GM, Audience and Performance Advertising, Yahoo! Inc.; Sean Muzzy, Senior Partner, Managing Director, NEO@Ogilvy; Michael Lampert, Vice President, Group Director, Media, Digitas
  • Moderated by: Joanna O’Connell, Senior Analyst, Forrester

Please arrive at 9:00 AM to receive your badge.  The Yahoo! Panel will start promptly at 9:30 AM. 

 

 

 

 

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