Bringing Your Brand to the Consumer’s Hand

Des Moines, Indiana
Wednesday, September 16, 2015
Bringing Your Brand to the Consumer’s Hand
Wednesday, September 16, 2015 1:00 PM - 5:30 PM (Central Time)

Faegre Baker Daniels
801 Grand Ave
Des Moines, Indiana 50309
United States

Map and Directions

As more traditional forms of advertising have been replaced with  mobile apps, Facebook-based sweepstakes, text-message campaigns, behavioral targeting, and other media forms and messages, marketing professionals can no longer rely on quick copy review for legal compliance.  Further, as marketing departments turn to third-party vendors for ideas and execution of those ideas, contracts and confidence in partners become paramount.

 This means today’s marketing and branding professionals and their lawyers must build on a solid foundation in copyright, trademark, and advertising law so they can address consumer privacy concerns, spot key contract issues, and—dare we say—bring a touch of technical expertise to each project.

 Join us for a half-day seminar where we will discuss:

·         All the hot topics: blogger endorsements, native advertising, consumer-generated ads, text messaging 
campaigns, small-screen disclosures, and more

·         The nitty-gritty: what to watch for in marketing and media contracts

·         And the old stuff you can’t afford to forget: advertising claim substantiation and use and misuse of your trademark


Contact Information

Payment Instructions

  • There is no fee to participate.