Detroit Advertiser Workshop

Dearborn, MI
Tuesday, September 20, 2005

Detroit Advertiser Workshop
Tuesday, September 20, 2005 7:45 AM - 6:00 PM (Eastern Time)

Hyatt Regency Dearborn
600 Town Center Drive
Dearborn, MI 48126

Map and Directions

Overture Advertiser Workshop

Session A: September 20, 2005. 7:45 am - 12:20 pm
Agenda Items:

  • Overture Overview - Overture Network, Precision Match, Content Match, Local Match, International Opportunities, Growth Opportunities for Advertisers in Search Advertisers
  • Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really need for your business
  • Titles & Descriptions - Tips for creating search listings that get results. Writing for Overture versus writing for other search engines, effective copywriting guidelines, targeting your listings to your audience
  • Guideline Guidance - What are the editors looking for? Understanding the editorial process to get your listings online faster
  • Campaign Management - What to look for to make sure false clicks aren't killing you. How much time should you spend managing your campaign? Tools to make campaign management easier. Getting the most out of the DirecTraffic center. Where to go for answers.
  • Tracking Your Results - How to tell if it's working, and what to do if it's not. What to test, what to track and how to get results that work for your bottom line.
  • Bidding - Basic bidding strategies that get results
  • Q & A - Your questions answered

Coffee/Tea/Juice and Breakfast Pastries will be served

Session B: September 20, 2005. 1:30 pm - 6:00 pm
Agenda Items:

  • Advanced Tracking  - More sophisticated tools that help you analyze and use your campaign data to get results. What should you track and why?
  • Advanced Bidding Tactics - How to bid like a pro, lower your price per click, annihilate the competition and STILL get sales
  • Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which pages are more effective and deliver higher conversions?
  • Successful Advertiser Case Studies - What do the big guys do differently and how can you adapt their strategies to get the most from your campaign?
  • Other Overture Products - Now that you've mastered Pay Per Click - What's Next?
  • Q & A

Coffee/Tea/Soda/Water and cookies will be served in the afternoon

Please Note: In an effort to keep costs at a reasonable level, lunch will not be provided.  Attendees will have one hour for lunch, so please feel free to bring a boxed lunch, eat in the hotel dining room, or order from the hotel room service menu.

For questions regarding this event please email, or call Mary O'Brien/Alteract Marketing at (360) 632-2186 between 9 am and 5 pm PST


Contact Information

  • Phone: 360-632-2186, Email:

Payment Instructions

© 2019
Quick, easy and affordable online event registration and event management software for all event sizes.