ZAPP Conference

Denver, Colorado
Wednesday, August 19, 2009

ZAPP Conference
Wednesday, August 19, 2009 12:00 PM -
Friday, August 21, 2009 2:00 PM (Mountain Time)

Curtis Hotel Denver
1405 Curtis Street
Denver, Colorado 80202

Map and Directions™ will present a conference for system user artists and event administrators in August, 2009. The three-day conference is sponsored by the Western States Arts Federation (WESTAF), the manager of the ZAPP™ system, and will take place in downtown Denver at the Curtis Hotel from Wednesday, August 19, through Friday, August 21, 2009.

The 2009 ZAPP™ User Conference will bring together event administrators, artists, consultants, and event staff—all of whom use the ZAPP™ system or will soon join the more than 330 events and 40,000 artists currently using the system.

Main subject areas for various panel sessions and training workshops include: ZAPP™ system training and technical assistance, organizing the art fair community, the state of the art fair field, marketing and advertising for artists and events, adopting new technologies, the impact of the current economy on artists and events, tools for reducing financial burdens associated with art businesses, jury protocol and process, image formatting, and understanding image technology.

The cost for all conference attendees is $265 per person.

The ZAPP™ system, a non-profit partnership of eight major arts festivals and WESTAF, has been greeted with great enthusiasm by both art festival administrators and artists since its launch in 2004. ZAPP™ allows artists to apply to events online and art festivals to easily manage their application, administration, and jury processes online. The cost-effective system saves administrators and artists valuable time and money by eliminating the need for excessive data entry and application packet preparation, expensive repeat trips to the post office, and the use of slides or CDs of images altogether. With ZAPP™, event administrators have more time available to focus on the actual event without being bogged down in tedious administrative tasks. In addition, the ZAPP™ system's digital jury process ensures jurors see artists' work as they intended via high-quality digital images.


Conference Presenter Biographies

Thursday, August 20th, 2009
9:00 - 9:45 -- Keynote presentation: Changing Times: The Current Economics of the Industry & a Forecast on How Technology Can Help Us.
Presenter: Douglas McLennon, of the ArtsJournal Seattle magazine, Douglas McLennon is an arts journalist and critic and the founder and editor of, the leading aggregator of arts journalism on the internet. Each day ArtsJournal combs through more than 200 publications worldwide and posts links to the best cultural stories. The New York Times says that " has added something important to cultural discourse." The Boston Globe calls ArtsJournal a "must read" for anyone with an interest in the arts.  Prior to starting ArtsJournal, Mr. McLennan was arts columnist and music critic for the Seattle Post-Intelligencer. A former concert pianist, he has a Master's degree in music from the Juilliard School in New York . He has performed in Asia, Europe and North America and lived and worked in Italy and in China , where he spent a year as artist-in-residence at the Central Conservatory in Beijing .  He has written on the arts for numerous publications, including as music critic for, and for Newsweek, The New York Times, the Los Angeles Times, Wall Street Journal, and the London Evening Standard. He has been a music critic for National Public Radio's All Things Considered, and is a contributor to the new edition of Baker's Biographical Dictionary of Popular Musicians. He is a frequent lecturer on arts and cultural issues.  He is a recipient of several awards for arts criticism and reporting, including a National Arts Journalism Program Fellowship at Columbia University and a Deems Taylor/ASCAP Award for music journalism. He was recently named one of 100 Outstanding Graduates of the Juilliard School for the school’s centennial. He writes the blog Diacritical ( and Tweets as @AJDoug.

10:15 – 11:30 -- Financial Sessions
Presenter: Bruce Erley, Creative Strategies Group, Bruce L. Erley is President and CEO of the Creative Strategies Group, a full-service sponsorship and event marketing agency based in Denver, Colorado which he founded in September, 1995. Creative Strategies Group (CSG) specializes in sponsorship and event marketing consultation as well as forging partnerships between corporations and events, festivals, nonprofit organizations and other properties. Among CSG’s clients are the Pasadena Tournament of Roses, Philadelphia Flower Show, Cherry Creek Arts Festival, and the Colorado Garden & Home Show. CSG’s current and most recent corporate clients include Janus Capital Group, Pontiac, Centura Health, the Colorado Lottery, U.S. Bank and Kaiser Permanente. Prior to founding CSG, Erley was the Vice President for Marketing and Sales for Up with People, an international, educational and cultural organization. Erley is a member of the Board of Directors of the International Festivals and Events Association, as well as past President of the IFEA Foundation. CSG was recently named a finalist in the Colorado Ethics in Business Awards. Erley is widely acclaimed as a top presenter on sponsorship topics for the events and festivals industry having traveled most recently to Vienna, Singapore and Beijing to present at major conferences.
Presenter: Beth Rypkema of Art Career Essentials, Beth Rypkema is the owner of Art Career Essentials, a consulting company specializing in the business of art.  She is a creativity coach, workshop leader, writer, musician, teacher and filmmaker with over 25 years of experience.  Rypkema has developed programs for arts festivals, creative businesses, cultural organizations, colleges, humanitarian programs and more.  She is a member of CCA, the Creativity Coaching

1:00 - 2:30 -- Jury Duty: How Do Juries Work?
Co-Presenter: Cindy Lerick of the Saint Louis Art Fair, Cindy Lerick(Formerly Fitzpatrick) is the Executive Director/President of Cultural Festivals, producers of the Saint Louis Art Fair and Big Read Festival. Prior to her appointment, she was the Executive Director of the Uptown Association and the Uptown Art Fair in Minneapolis from 1996-2007. In 2002-2004 she also co-produced the MAIN STREET Fort Worth Arts Festival. She was recognized by the NAIA (Nat’l Association of Independent Artists), (2007) with the “MO Dana” Award., an award presented by the artists’ recognizing  outstanding contributions to the industry by an art fair director. She is currently on the IFEA Foundation Board.  Cindy has been in the event and marketing industry for almost 27 years. Cindy has worked with such events and organizations such  as SEAFAIR in Seattle,  the Twin Cities Marathon, Rollerblade National Tour, YMCA of Minneapolis, YMCA of St. Paul, National Geographic/IBM Educational Technology Summer Institute, Twin Cities Food and Wine Experience, Main Street Fort Worth Arts Festival,  The Minnesota Advertising Federation Auction, City of Lakes Loppet, Women’s Winter Tour,  Honolulu Marathon, NDEITA and various running races. In 2008 she developed a training manual for Expedia on event production for their administrative assistant. She was one of the initial partners with ZAPP and has helped as a technical representative for ZAPP.
Nancy Musser, Art Fair Consultant for the Atlanta Arts Festival, Nancy Musser amasses over 9 years of experience in the event production business.  From 2001 through 2006, Nancy worked as Event Coordinator for the Atlanta Dogwood Festival. During her tenure, the Festival enjoyed many awards and achieved a national ranking 4 consecutive years to become #16 out of the top 200 fine art / fine craft shows in the country by Sunshine Artist Magazine in 2005 and 2006.  She currently works as an independent consultant for several local and regional festivals providing professional services in management, logistic and budgetary requirements. Being a passionate advocate of the ZAPP™ online management / jury system since its inception, Nancy has been utilizing the software for her many art related events during the past 4 years. She began her work for the Western States Arts Federation as its ZAPP™ Demonstration & Jury Training Associate in 2007.  Nancy conducts online demonstrations to potential licensees which are inclusive of front-end and back-end tutorials for this web based software.  For existing Zapp™ licensees, she guides show organizers through in-depth online jury trainings for improved jury administration and more efficient, cost-effective jury performances. Nancy resides in Atlanta, Georgia with her husband, Claudio, and their two canine companions, Brie and Coco. 

3:00 - 4:30 -- Identifying Resources and New Tools
Co-Presenter: Ginger White-Brunetti, Denver Office of Cultural Affairs,
Ginger White Brunetti, AICP is the Senior Economic Development Specialist for DOCA, overseeing the Create Denver initiative. Prior to joining the staff, she acted as a consultant to the office managing the inaugural Doors Open Denver project. White previously served as the program and marketing director for the Cherry Creek Arts Festival. She received her bachelor's degree from Xavier University, with a major in Political Science, and a master's degree in Urban Policy and Planning with an emphasis in economic development from the University of Illinois at Chicago.  She currently serves on the boards of the Colorado Festival and Events Association, Physically Handicapped Actors and Musical Artists League (PHAMALY) and the Denver Theatre District. 
Co-Presenter: Ivar Zeile, Plus Gallery, Plus Gallery is known as one of the true progressive contemporary exhibition spaces in Denver, maintaining the highest standards for artist representation and community interaction. Since 2001 the gallery has built a formidable reputation as a valuable resource for the art and collector community through solo exhibitions by some of Colorado's most prestigious and forward thinking artists, as well as an ongoing experimental forum for new media. The program offers an extensive selection of works by visionary national artists and often serves as an incubator for new emerging talent. Plus Gallery collaborates with partners throughout the Denver area in order to raise the vitality of the local scene, complementing the efforts put forth at the institutional level in order to construct a more creative and dynamic community. Plus Gallery owner Ivar Zeile started the gallery in Denver after over a decade of experience in a variety of creative fields including design, film/video and marketing.  Zeile actively participates as both a leader and highly visible member of the arts community in Denver.  Zeile currently serves on the board of a variety of prominent local art groups including PlatteForum, the DAM Contemporaries (a support group for the Denver Art Museum's contemporary art initiatives), and community arts incubator Redline.   Zeile has served as a member of the Denver Mayor's Commission for Cultural Affairs since 2006. Zeile is continually invited to lecture at school programs at the University level, has participated in distinguished panels, seminars, and art juries around the region, and is an active participant in the Denver Art Dealers Association.   A broad base of experience with the arts, together with an emphasis on community outreach has continually helped elevate the gallery's reputation since it's inception.
Co-Presenter: Tony Shawcross, Denver Open Media, Tony is the founder and executive director of Deproduction, the nonprofit corporation which operates Denver Open Media (Denver's Public Access TV stations), Civic Pixel (a nonprofit web development firm), and more. After graduating magna cum laude with a degree in marketing and business administration from the University of Colorado, Tony worked briefly in marketing and advertising for the IT industry before leaving to focus on socially relevant film and video production. Tony has since worked for Little Voice Productions, the Colorado State House of Representatives, the Pan African Arts Society, and Free Speech TV, among others. Tony has presented over 100 media education courses with the Rocky Mountain Independent Media Center, Denver Community Television, the Alliance for Community Media, and various local schools and universities. Tony is also an experienced video producer with hundreds of films and videos produced for local and national television, film festivals, and community screenings.

Friday, August 21st, 2009
9:00am - 12:00pm -- Improve Your Jury Images Workshop
Presenter: Bruce Baker, Bruce Baker has lead over 600 workshops throughout the United States,Canada, The Bahamas and the Dominican Republic in the last twenty years. He speaks on a variety of direct marketing related topics such as display, sales and the jury process.  Bruce has a special talent for making his workshops relevant to the audience’s needs.  Those who have taken his workshops report phenomenal success at getting into better shows consistently. Currently, he and his wife Nancie own Sweet Cecily, which features folk art and fine crafts. When Bruce is not on the road consulting he works as a jeweler.   Bruce has served as the secretary of the American Craft Council; he served on the board of the Arts Institute for 13 years.  He is a contributing editor to “The Crafts Report” and writes a regular column on the subjects of booth design, craft merchandising and sales.  His workshops are lively, entertaining and motivational.
Presenter: Larry Berman Larry Berman's career in photography spans over 35 years, beginning as a staff photographer for the New York Nets basketball team in the mid 1970's. His original photographs have been exhibited at art shows for over 30 years. He's active on numerous forums where he answers questions about photography, digital imaging and art shows. Larry is also involved in beta testing for Adobe Photoshop. Shooting exclusively digital for the past eight years, his current digital photo art has been featured in the best selling book "Mastering Digital Printing" and in "Art Business News". He also writes about photography and imaging technology for Shutterbug Magazine. In the past five years, Larry has improved digital jury images for over 2,000 artists and now photographs artwork for artists. He comes highly recommended by the art shows and artists for both his computer/Photoshop skills and his understanding of the overall art show application process.

9:00 - 10:00 -- Beyond the Basics of ZAPP™
Presenter: Tara Brickell, Cherry Creek Arts Festival,
Tara Brickell has experience and expertise in artist management, event planning and execution, education outreach, program development, curatorial tasks and project implementation.  During her time at the Cherry Creek Arts Festival, she has brought her affinity for the arts to the forefront of the many duties she fulfills through detailed directives and careful attention to art and its creators.  Through her professional work, Tara has been able to realize her passion for arts education.  She has been able to curate and tour two fine art collections while training student docents along the way.  She has also worked with artists in the planning and implementation of long-term residency programs.  The management of thousands of visual artists over the years has encouraged Tara’s understanding of the art world and its’ many creative processes.  This has lead Tara to take on other ventures such as producing the Telluride Festival of the Arts, serving as Artist Manager for Cowparade Denver and contract work with the Western States Arts Federation on the Zapplication Project.
Presenter: Diana Ralston, Crested Butte Arts Festival, Diana Ralston has been with the Crested Butte Arts Festival since July of 2005. The first major decision she made as the ED was to make the switch from paper applications to the ZAPP system. Her August festival just celebrated 37 years, and this was her 3rd full cycle with ZAPP.

10:30-12:00 -- Mixed Taste Presentation by experts on Fiber Art & Snub-Nosed Monkeys; selected by the Museum of Contemporary Art Denver
Mixed Taste: Tag Team Lectures on Unrelated Topics is a lecture series that runs during the summer at MCA Denver. The rules are simple: The first speaker speaks for a half-hour, then the next speaker speaks on a completely unrelated topic for another half-hour, and then there is question and answer on both topics at the same time. During the first part of the program, speakers are not allowed to make connections between topics, during the question and answer, anything can happen. Read more about Mixed Taste here:

Elissa Auther, Professor and expert on Fiber Art:

Presenter: Herbert Covert, Professor and expert on Snub Nose Monkeys:

12:45 - 1:30 -- Closing Session & Conference Wrap-Up
Shary is the Executive Director of the Ann Arbor Street Art Fair, the Original, and the former Art Fair Director of The Guild of Artists and Artisans, where she produced three fairs annually including the Ann Arbor Summer Art Fair.  This year is her 21st season directing one of the top visual art fairs in the United States. Born and raised in Ann Arbor, Shary is a third generation townie, graduating from the Ann Arbor Public Schools and the University of Michigan.   In a nod to Townies, in 2005, Shary, with the Board of Directors and a strong team of volunteers, held the First Ever Townie Street Party, as a Kick Off to the Ann Arbor Art Fairs.  She puts her law degree from Wayne State University to good use in organizing this major community event; negotiating contracts, fine tuning the jury process, and managing complex political issues.  In addition to running a non-profit organization, she has been a board member for a number of other non-profit organizations, most recently as a founding member of the Arts Alliance.  Her community service also includes appointment to the Washtenaw County Accommodations Ordinance Commission.  
For the past five years, The Ann Arbor Street Art Fair, the Original, has been recognized by the readers of AmericanStyle Magazine as one of the Top Ten Art Fairs in the nation, including a number one ranking in 2004. Over its 50 year history the Original Street Art Fair has received many national number one rankings and awards. 
Presenter: Shary Brown, Ann Arbor Street Art Fair, the Original:

Contact Information

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