ROI 2010: Growing Practices Through Relationships

Tampa, Florida
Wednesday, May 12, 2010
ROI 2010: Growing Practices Through Relationships
Wednesday, May 12, 2010 - Saturday, May 15, 2010

Tampa Bay History Center
813-228-0097
Tampa, Florida 33602
United States

"I have been going to legal seminars for over 20 years - this conference provided me with more valuable information about marketing my firm than any other that I have ever been to. BRAVO!!"

David Mittleman
Church Wyble - Michigan

At ROI 2010, you'll learn the following:

  • How to begin reducing your advertising spend by using relationship marketing techniques.
  • How to leverage your personality traits to captivate and persuade. Learn your {F}Score.
  • How to start building a system to markedly increase the quality and quantity of open files in your office, even with a reduced advertising budget.
  • How to use inexpensive word-of-mouth marketing to generate a self-sustaining pipeline of quality new clients for years to come.
  • How to leverage your biggest fans - your satisfied clients - to bring in new cases for you.
  • How to harness the power of your community to promote your firm in a more cost-effective and professional manner.
  • How to improve the value of cases currently in your files by tweaking the way you promote your practice to the public.
  • How to better form and maintain more profitable relationships with professional referral sources (e.g., other attorneys, doctors, and community leaders).
  • How using the Internet as a communications tool, rather than an advertising platform, will actually bring in better cases to your office.
  • How to spend less and make more by using proven relationship marketing techniques.
  • How to sleep better at night knowing you are doing well by doing good, all the while keeping the best interests of your clients, the profession, and your bottom line squarely in your sights.

"This approach has been a tremendous asset to us in terms of cases, referrals, and developing lasting relationships with others."

Brandon Smith
Childers Schlueter & Smith, L.L.C

Who should attend:

Plaintiff Trial Lawyers 

Intake Personnel 

Marketing Directors

Creative Personnel 

Online Marketers 

Advertising Personnel 

Public Relations Professionals

Communications Managers 

Students & Professors

Publicists 

Paralegals

Consultants 

Legal Assistants

Marketing Assistants

Firm Administrators


A message from attorney Tom Young, The Injury Board Co-Founder & ROI 2010 Co-Host:

Let me ask you this: Is your firm paying enough attention to the right ROI of your marketing dollars? Have you tried every form of marketing known to man with less than stellar results? Are you tired of paying the Yellow Pages for something you doubt even works anymore? How many web site companies, referral services and search engine "optimizers" have you gone through? And what about Facebook, Twitter, et al.? What real lawyer has time for it all?

As importantly, how are some of the more aggressive advertising techniques poisoning the jury pool and the electorate? Are you weakened in the courtroom and during negotiations because of the negative public perception associated with conventional lawyer advertising? Are we doing a disservice to the civil justice system, our clients, and ultimately our own pocketbooks, if we continue on this race to the bottom of the advertising barrel? 

If you're tired of spinning your wheels trying to generate quality new clients when you'd rather just practice law, the ROI 2010 Conference, presented by the American Association for Justice (AAJ) and The Injury Board, is for you. If you're proud of being a trial lawyer and tired of defending your chosen profession at cocktail parties, you'll find solutions at ROI 2010.

To be sure, we're not promising you overnight success, easy riches or the immediate return to the days of Atticus Finch. However, we guarantee to start you down the path of freedom from exorbitant marketing budgets and professionally embarrassing advertising campaigns. There is a better way.

The Injury Board and AAJ have teamed up to offer this first-of-its-kind marketing conference. We want to make trial lawyers aware of the very latest trends in relationship marketing and word-of-mouth promotion. Our goal is to help you be financially successful, as a healthy balance sheet leads to a healthy profession and a stable civil justice system.

I hope you'll join us in May. Bring the family to Florida. Learn how to increase your caseload while decreasing your advertising spend. Not only is it possible, it is very probable if you embrace the right ROI approach.

Tom Young
Attorney-at-Law, Co-Founder, The Injury Board and Co-Host of ROI 2010

 

Contact Information

Payment Instructions

  • Injury Board Members:

    The conference sessions and opening cocktail party are free for members of The Injury Board.

    AAJ Members:

    The American Association for Justice (AAJ) is co-hosting this conference with The Injury Board. AAJ members may attend the sessions and opening cocktail party for $495. Additional discounts may be available if you have been provided a special code by one of our conference sponsors. Enter this code when prompted during registration.

    If you later join The Injury Board, we will refund your conference registration fee (limited time offer - must meet membership requirements).

    Non-Members:

    Non-members may attend the sessions and opening cocktail party for $695. Additional discounts may be available if you have been provided a special code by one of our conference sponsors. Enter this code when prompted during registration.

    If you later join The Injury Board, we will refund your conference registration fee (limited time offer - must meet membership requirements).

    Law Students & Faculty:

    The conference sessions and opening cocktail party are free for law students, faculty and law school administrators.

    State & Local Trial Lawyer Association Staff:

    Please call Tom Young at 813-225-1313 for registration information.

    Optional Networking Events:

    The Thursday sunset cocktail cruise and Saturday guided fishing trip are additional.

    Other:

    Credit cards only.

    Please click "Register Now" above to complete your registration.

    We offer a money back guarantee of the conference registration fee if you attend the sessions and are not satisfied for any reason.

    Substitutions permitted.

    Registration questions? Please call Marsha Holley at The Injury Board, 813-225-1313 Ext. 230 or email mholley@injuryboard.com.

 

 

 


 

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