Google Analytics March Madness

Greensboro, NC
Friday, March 19, 2010
 
Google Analytics March Madness
Friday, March 19, 2010 8:30 AM - 4:30 PM (Eastern Time)

BEM Interactive Education Center
416 Gallimore Dairy Rd.
Suite G
Greensboro, NC 27409
United States

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Google Analytics March Madness

Join us as we put Google Analytics at center court in The BEM Interactive Education Center.

Fee for this full day seminar is $349 (workshop materials and lunch included).  Early registration fee is $249 if you register before February 15th, 2010. 

Your speaker for this seminar is Jeremy Shaffer, Digital Marketing Team Leader, BEM Interactive.

Seminar Agenda

This comprehensive workshop begins with the basics of Google Analytics, walks through the details of segmentation and reporting and wraps up with a discussion on A/B testing. Details of topics we will cover include: 

 

 

    • Google Analytics – what is it and how it works
    • Interface overview
        • The Dashboard, date range selections & comparison
        • Graph view options & metrics
        • Site usage metrics
        • Modifying the dashboard
    • Visitor Analysis
        • Benchmarking
        • Map Overlay
        • Loyalty
    • Traffic Sources Analysis
        • Sources, Mediums & campaigns
        • The Adwords connection
    • Content Analysis
        • Entrance / exit paths
        • Site overlay and landing page analysis
        • A/B testing
    • Goal Analysis
        • Goals defined
        • Conversion rates
        • Reverse goal path
    • Funnels Analysis
        • Funnels defined
        • Abandonment
        • Funnel visualization
    • Ecommerce Analysis
        • Product & revenue metrics
    • Tying it all together
        • Filters & segmentation
        • Case analysis and simulations
        • Scheduled reporting
        • Questions

 

We look forward to seeing you!

 

 

 

 
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