How to Build Audience and Dollars: With an Email Marketing Plan

Tuesday, July 19, 2011

How to Build Audience and Dollars: With an Email Marketing Plan
Tuesday, July 19, 2011 2:00 PM - 3:30 PM (Central Time)

ONLINE

DESCRIPTION
Email marketing is more than blasting email newsletters. It’s an opportunity to collect deep data, segment and send information that can immediately benefit circulation and sales. This Inland Webinar will reveal the email marketing practices that work at The Post and Courier in Charleston, S.C. You’ll learn how The Post and Courier leveraged its email database to save money and grow revenue. You’ll also hear about other media companies’ success stories, and you’ll come away with solid ideas to start or improve your own email marketing efforts. Email marketing is an exciting and rapidly growing opportunity for your newspaper, so register now for this Inland Webinar and learn how to get out in front of the crowd with innovative products and improved financial results for your community and media company.

PRESENTER
With Steve Wagenlander, director of audience development, The Post and Courier, Charleston, S.C.; and Ruth Presslaff, president, Presslaff Interactive Revenue, Torrance, Calif.

COST

$75 members and sponsoring organizations | $125 non-members
(For a complete list of co-sponsoring organizations that are eligible for member rates, click here http://www.inlandpress.org/training/webinars/)


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Contact Information

  • Phone: 847-795-0380 Email: inland@inlandpress.org

Payment Instructions


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