Yahoo! Merchant Summit 2012

Santa Clara

Silicon Valley | August 2012

Tuesday, August 7 at 10:30am - Wednesday, August 8 at 6pm

At the 2012 Yahoo! Merchant Summit customers can learn about the latest product trends and features and gather actionable tips to help optimize and grow their Yahoo! store. Below is a draft outline of the agenda for Tuesday and Wednesday. Be sure to check back as we get closer to the event for added speakers, updates and a final version of the agenda.

Day 1 – Tuesday, August 7



Salons 1-4     GENERAL SESSION


12:15 pm        Executive Welcome
Tom Byun, Vice President and General Manager, Yahoo! Small Business


12:30 pm        Yahoo! Merchant Solutions Updates

Kaushal Kurapati, Sr. Director of Product Management, Yahoo! Small Business
      Shiva Prakash, Product Management, Yahoo! Merchant Solutions

Hear directly from the Yahoo! Merchant Solutions product team about what features and functionality are coming down the pike, and learn how your fellow merchants are using new and long-standing features to extract extra value from the store platform.


12:50 pm         Tips for Sucess: From the Summit to Sales

Michael Ober, Director of Merchant Development, Yahoo!


One of our most popular sessions,  Mike expands his Conversion Driving Best Practices presentation to cover everything from what you can expect at the Summit through to actionable tips and tricks to drive more profits.  Building on nearly 10 years of experience working with thousans of merchants, Mike will share results and recommendations to help you grow your business. 





2:30 pm          SUMMIT KEYNOTE:  The Seven Deadly Sins of Ecommerce Landing Pages
                       Tim Ash, Author, Landing Page Optimization and CEO, SiteTuners

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.  Yet most online merchants focus on traffic acquisition and pay very little attention to the landing page, squandering potential profits needlessly.  In this fast-paced and entertaining session with noted conversion authority and bestselling author, Tim Ash, you'll learn the biggest mistakes made on ecommerce and online catalog sites.  Once you are armed with these simple yet powerful strategies, you can easily apply them to your own site or landing page to quickly boost conversions and profits.

3:30 pm          Don't Let Panda and Penguin Stop You

Nik Rajpal, Vice President of Client Services, Exclusive Concepts Inc.

Google's Panda and Penguin are not changes targeting you, they are targeting specific aspects of your SEO approach.  This session will focus on helping you understand more about these updates, how they work and how they fit the rest of Google's algorithm as well as assist you in devising an up-to-date SEO game plan for your store.

4:05 pm          Meet the Partners: Speed Reviews

Get personalized feedback on how you can improve your site.  You’ll have 10 minutes with the partners of your choice who will each share their opinions on steps you can take to improve your site. There’s never been a quicker or more cost effective way to get individualized website feedback.


Space will be limited so be sure to sign up for your review(s) during registration and breaks on Tuesday, August 7.


5:30 pm          Sessions conclude for the day

The Partner Showcase will remain open until 6:00 pm


6:00 –

9:00pm           Yahoo! Merchant Summit Cocktail Party

                        Yahoo! Corporate Headquarters, Sunnyvale, CA


Complimentary shuttles will be provided between the Santa Clara Marriott and the Yahoo! campus.  Meet in front of the Marriott for shuttles starting at 6pm.

Day 2 – Wednesday, August 8

Sponsored by PayPal

Salons 1-4     GENERAL SESSION

9:00 am           Welcome

9:10 am           In-Depth Look: Internet Retailer Second 500
                        Stefany Moore, Research Analyst, Internet Retailer

Overview of trends among the online retailers that make up the Internet Retailer Second 500 Guide including which segments of the market are growing the fastest and how that growth compares with Top 500 companies and ecommerce and retail growth as a whole. Stefany will identify best practices and trends to help you benchmark your business.. 


9:55 am          Social Persuasion:  Selling More Through Influence and Authority

John Lawson, CEO, ColderICE Media

When it comes to social media, you don't just want to be a part of the conversation, you want to be heard, repeated, valued and influential. In this session, John will cover the 6 weapons of influence and the 5 methods for transactional success in online commerce.


11:10 am         Live Website Reviews - Design Critiques and Best Practices
                        Panel:  Tim Ash, CEO, SiteTuners; Kevin Richards, CEO, Ventura Web Design;
                        Eric Yonge, President, EYStudios
Moderator:  Michael Ober, Director of Merchant Development, Yahoo!
                        To volunteer your site for review during the Live Website Reviews 
                        please complete the 
submission form.  
                        Please note: not all submissions are guaranteed a review.

12:10 pm        LUNCH and PARTNER NETWORKING

1:30 pm           BREAKOUTS 
Choose between the two sessions below

Connecting with Customers to
Drive Revenue


Advanced SEO Tactics Every Merchant Should be Using 

Panel: Kevin Richards, CEO, Ventura Web Design; Mark Schmulen, GM Social Media, Constant Contact; Casey Carey, VP Marketing, Monsoon Commerce; Lior Noy, Owner,
Eric Gilbert, Sr. Marketing Manager, Yahoo!
Panel: Nacho Hernandez, Vice President & Co-founder,; Chris Johnson, Vice President,; Don Cole, Your Store Wizards
Rochelle Ross, Sr. Director Marketing, Yahoo!

Establishing ongoing relationships with your customers is a fundamental in driving repeat business.  This breakout session focuses on optimizing social marketing, email and other online marketing tactics to connect with your customers.

A continuation of the Panda / Penguin discussion on day 1, this advanced session will dig deeper into best practices and tactics in SEO by providing real world advice and tips.

2:35 pm          BREAKOUTS Continue...
Choose between the two sessions below


Driving Operational Optimization and Efficiency



Using Analytics for Conversion Optimization 

Panel:  Casey Carey, Vice President Marketing, Monsoon Commerce; Coby Erez, Co-founder, 4PSite; Joel Jimenez, Practical Data
Moderator:  Dan Breeden, Sr. Partner Marketing Manager, Yahoo!
Panel:  Dan Theirl, Exclusive Concepts, Inc.;   Kathy Gould, Cajam Marketing; Jean LeClerc, Lead Developer, Monitus, LLC
Moderator: Mihaela Popa, Sr. Supervisor, Yahoo! Web Analytics

We'll focus on order management, shipping, and warehouse management tips and tools that will help you manage your backend operations more efficiently.

Analytics are your best weapon in driving conversions and understanding where to make changes.  This breakout session will delve into using analytics to drive integrated marketing strategies, including real-world test and learn examples.




Salons 1-4      GENERAL SESSION


4:20 pm          Becoming the Brand to Beat
                        Eric Yonge, President and Creative Director, EYStudios

Discover how to transform your brand into one that beats the competition as well as expectations of your customer.  For the grand finale, Eric will help you use all the lessons learned over the last two days to form a powerful and fresh brand strategy for your store.    

5:00 pm          Closing Remarks - Sessions conclude for the day


The Partner Showcase will remain open until 6:00 pm






















































Contact Information

  • Questions? Contact your Yahoo! Merchant Development Account Manager. Otherwise, please send us an email using the link below.

    Contact Us

Payment Instructions

  • This event is now SOLD OUT.  Thank you! 

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