Pine & Gilmore’s How-To Workshop Series

Cleveland, OH & Minneapolis, MN
Hosted by Jim Gilmore  
November 13, 2012  |  8:30AM - 4:30PM  | Cleveland, OH

* This session has been conducted. Please select from upcoming workshops below. 

Workshop 2:  How to Stage Engaging Digital Experiences

Hosted by Joe Pine 
December 6, 2012  |  8:30AM - 4:30PM

* This session has been conducted. Please select from upcoming workshops below. 




Workshop 3:  How to Theme Experiences
Hosted by Jim Gilmore  
February 13, 2013  |  8:30AM - 4:30PM

* This session has been conducted. Please select from upcoming workshops below.


Workshop 4:  How to Create a Sense of Place
Hosted by Joe Pine 
April 4, 2013  |  8:30AM - 4:30PM

* This session has been conducted. Please select from upcoming workshops below.


Workshop 5:  How to Direct Human Performances
Hosted by Jim Gilmore  
May 2, 2013  |  8:30AM - 4:30PM


Details: 
Corporate College East - Room 125
4400 Richmond Road
Warrensville Hts., OH 44128
Map & Directions

Work is theatre, but often organizations fail to recognize this reality. Stuck in an inadequate “customer service” mindset with impersonal policies and procedures driving performance, so many companies provide customers with no better options than experiencing poor service, self-service, or no service. Managers need radically new practices for directing more engaging human performances.

In this How-To workshop Jim Gilmore will address the need to shift from merely managing work in terms of what activities people perform to also directing how they perform the work. He will examine how to use various theatre models and techniques to alter how businesses execute a host of HR/staff processes – from recruiting and hiring, to front-line interactions, to training and development. In addition, he will integrate certain theatre practices (auditioning, costuming, rehearsing, and so forth) into the workshop discussions, as well as point to resources for continued study.  Also, a frank and open conversation is planned to discuss the difficulties in gaining “buy-in” for to make a greater investment in people within any organization. If you have responsibility for the human capital in your business, and are in a position to encourage greater human capabilities, you will want to join other like-minded professionals in this workshop.


Workshop 6:  How to Mass Customize Your Offerings

Hosted by Joe Pine 
May 30, 2013  |  8:30AM - 4:30PM


Details: 
"The Classroom" Meeting Room
CoCo Minneapolis
Minneapolis Grain Exchange Building
400 S. 4th St., Suite 401
Minneapolis, MN 55415
Map and Directions

Did you know mass customizing a good automatically turns it into service? And mass customizing a service automatically turns it into an experience? It is the great antidote to the forces of commoditization that drag you down year after year. When you design an offering that is customized to each particular consumer (or business customer), it cannot help but differentiate yourself, making your offering – and your customer relationship – unique. Drawing from over twenty years of research, consulting, and writing, Joe Pine will show you how to determine where to best customize by mapping where your customers most sacrifice – settle for something other than what they want exactly.

You will also learn the power of modularity for efficiently serving customers uniquely, how to deploy four different kinds of customization, and  how to keep your customers coming back to you whenever they are in the market for what you offer. If you’re worried about commoditization or simply seek to provide greater customer value – and therefore greater economic value to your company – participate in this final How-To workshop.