Hawaii Small Business Conference

Kahului, Hawaii
Wednesday, May 03, 2017
Wednesday, May 3, 2017 
7:00 AM Registration and Continental Breakfast | McCoy Courtyard
8:00 AM Welcome | McCoy Theater
Teena Rasmussen, Director, Office of Economic Development, County of Maui
Jane Sawyer, District Director, U.S. Small Business Administration, Hawaii Office
Alan Arakawa, Mayor, County of Maui
8:15 AM KEYNOTE ADDRESS: BOTTOM LINE CHANGE
Introduction by Jeanne Skog, President & CEO, Maui Economic Development Board, Inc.
Maggie Bayless, Co-Founder and Managing Partner, ZingTrain

Maggie Bayless will explore the elements of leadership and employee behavior that form Bottom Line Change®, making it a vehicle to invigorate positive change in any business. Maggie will then bring home the practical impact of Bottom Line Change® by interviewing Michael Moore of Na Hoaloha Ekolu Limited, who has implemented this process in his own small businesses, including Old Lahaina Luau, Star Noodle, Leoda’s Kitchen and Pie Shop, and Aloha Mixed Plate.

9:00 AM A Case Study with Na Hoaloha Ekolu Ltd. | Moderated by Maggie Bayless
Michael Moore, President, Na Hoaloha Ekolu, Ltd.
9:45 AM Break and Exhibits | McCoy Courtyard
10:15 AM Video Presentation: “Word on the Street” | McCoy Theater
10:20 AM THE POWER OF SERVICE IN SMALL BUSINESS SUCCESS 
Introduction by Teena Rasmussen, Director, Office of Economic Development, County of Maui
Petra Marquart, President, Petra Marquart and Associates

Petra Marquart will present a comprehensive approach to customer service that holds each individual responsible for his or her behavior. Addressing the complex issues that affect people's willingness to perform well and their dedication to their work, Petra will offer solutions and suggestions as to how organizations can create environments in which people thrive - inspiring people to provide world-class service.

11:05 AM Case Studies in Customer Service | Moderated by Petra Marquart

Karen Christenson, Vice President, Mama’s Fish House
Aric Nakashima, Owners, Pukalani Superette
Cathy Nobriga Kim, President & General Manager, Maui Ice & Soda Works

12:00 PM Lunch and Exhibits | McCoy Courtyard
1:15 PM POWERFUL MARKETING STRATEGIES ON A SMALL BUSINESS BUDGET | McCoy Theater
Albert Samuelian, Managing Director West and Strategy, OMD 

Albert Samuelian has been working with the Hawaii Visitors Bureau over the last six years, providing guidance on integrated marketing strategies.  Al will focus on how small businesses can make the most of their modest marketing resources to effectively get the word out about their products and services.

2:15 PM DATA SECURITY AND SMALL BUSINESS:  DON'T LET THE BAD GUYS GET YOU 
Special Agent Edward Arias, InfraGard Coordinator, Cyber Squad (CY-1), Honolulu Division, Federal Bureau of Investigation 
Matt Freeman, Sr. Manager, IP & Managed Services, Hawaiian Telcom

Edward Arias will explore data and cyber security from the perspective of the criminal, outlining the vulnerabilities and “holes” in security that makes many businesses perfect targets. Matt Freeman will approach it from the opposite perspective, concentrating on what a small business can do to prevent being a victim of cyber-crime.

3:00 PM RISK MANAGEMENT: WHY DIDN'T I THINK OF THAT? 

Drew Nagai, CPCU, ALCM, APA, Assistant Vice President Sales & Marketing, Risk & Safety Management, First Insurance Company of Hawaii
Drew Nagai will investigate the art and science of risk management.  Every business is open to potential risks including the weather, fire, data loss, numerous types of theft, and a myriad of other catastrophes or damaging events. The challenge is to define, assess, and quantify what risks would most likely create an unrecoverable situation for your business.  As Drew will point out, “An ounce of prevention is worth a pound of cure.”

3:30 PM Case Studies in Risk Management | Moderated by Drew Nagai
Ned Davis, Founder & CEO, Maui Innovation Group
Saedene Ota, Principal, Sae Design

4:00 PM Closing Remarks
4:15 PM Networking Reception | McCoy Courtyard
5:30 PM End of Day 1
 

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