Maggie Bayless will explore the elements of leadership and employee behavior that form Bottom Line Change®, making it a vehicle to invigorate positive change in any business. Maggie will then bring home the practical impact of Bottom Line Change® by interviewing Michael Moore of Na Hoaloha Ekolu Limited, who has implemented this process in his own small businesses, including Old Lahaina Luau, Star Noodle, Leoda’s Kitchen and Pie Shop, and Aloha Mixed Plate.
Petra Marquart will present a comprehensive approach to customer service that holds each individual responsible for his or her behavior. Addressing the complex issues that affect people's willingness to perform well and their dedication to their work, Petra will offer solutions and suggestions as to how organizations can create environments in which people thrive - inspiring people to provide world-class service.
Karen Christenson, Vice President, Mama’s Fish House
Myles Nakashima, Owners, Pukalani Superette
Cathy Nobriga Kim, President & General Manager, Maui Ice & Soda Works
Albert Samuelian has been working with the Hawaii Visitors Bureau over the last six years, providing guidance on integrated marketing strategies. Al will focus on how small businesses can make the most of their modest marketing resources to effectively get the word out about their products and services.
Edward Arias will explore data and cyber security from the perspective of the criminal, outlining the vulnerabilities and “holes” in security that makes many businesses perfect targets. Matt Freeman will approach it from the opposite perspective, concentrating on what a small business can do to prevent being a victim of cyber-crime.
Drew Nagai, CPCU, ALCM, APA, Assistant Vice President Sales & Marketing, Risk & Safety Management, First Insurance Company of Hawaii
Drew Nagai will investigate the art and science of risk management. Every business is open to potential risks including the weather, fire, data loss, numerous types of theft, and a myriad of other catastrophes or damaging events. The challenge is to define, assess, and quantify what risks would most likely create an unrecoverable situation for your business. As Drew will point out, “An ounce of prevention is worth a pound of cure.”