2019 Explore Minnesota Tourism Conference

Saint Paul, Minnesota
Monday, February 04, 2019

2019 Explore Minnesota Tourism Conference
February 4, 5 and 6, 2019
St. Paul, Minnesota

Monday, February 4
REGISTRATION: 12 to 5 p.m.
Start Time  Event
2 p.m. Welcome & Year in Review
2:30 p.m. New Explore Minnesota Campaign Debut
3:45 p.m. Breakout Sessions

A. Get to Know Explore Minnesota

Highlighting program opportunities, presented by Explore Minnesota staff

B. Google's New DMO Dashboard
  How to create and update Google Knowledge Panels for your destination, and other benefits for DMOs 

C. Public Policy 101: Presented by MACVB
  Learn how to be an advocate for both your organization and Minnesota's tourism industry 
5 p.m. Opening Reception at the Capitol - shuttle provided
Tuesday, February 5
REGISTRATION: 7 a.m. to 7 p.m.
Start Time  Event
8 a.m. Networking Breakfast
8:45 a.m. Keynote: What Travelers Really Want… (and How to Give it to Them!)
10 a.m. Break in Marketplace
10:30 a.m. Breakout Sessions

A. Shiny New Objects

Learn about the newest in marketing technologies

B. Experts Panel: Creating Impactful Events

Showcasing events and successes from Minnesota communities

C. Managing the Unknown: Crisis Communication Planning
  Get a basic step-by-step outline that leverages PR and social media tactics
11:45 a.m. Lunch
12:30 p.m. Keynote: All About the Benjamins: How to Optimize Your Brand in a Pay to Play World
1:40 p.m. Break in Marketplace
2 p.m. Breakout Sessions

A. Video You Can Do
  Getting usable content from your smartphone. Explore some tools that you can use to create impactful content on the fly 

B. Experts Panel: Ask the Travel Editors, Writers & Bloggers

Engage with a knowledgeable panel of local, regional and national media

C. Experts Panel: Sports Marketing
  How to create and elevate a sports marketing program for your community 
3 p.m. Break in Marketplace
3:30 p.m. The Great Debate
4:45 p.m. Marketplace Reception
6:45 p.m. Awards Dinner - New format & new categories!
Wednesday, February 6
REGISTRATION: 7 to 9 a.m.
Start Time  Event 
8 a.m. Breakfast
9 a.m. Breakout Sessions

A. Coulda, Would, Shouldas
  Create fully-integrated campaigns that leave no opportunities on the table 

B. Social Media Content Strategies 201
  Learn how to develop a content strategy that works in the modern social media era

C. Google's New DMO Dashboard (repeat)
  How to create and update Google Knowledge Panels for your destination, and other benefits for DMOs 
10 a.m. Coffee Break
10:30 a.m. Keynote: Chaos and Change:  Become a Quick-Change Artist
11:45 a.m. Closing Remarks
12 noon Grab and Go Box Lunches/Pick up Silent Auction Items


Contact Information

Payment Instructions

  • PLEASE NOTE: Your registration fee must be paid prior to the conference.

    Send your check payment to:

    Explore Minnesota
    Sandy Karnowski
    121 7th Place E, Suite 360
    St. Paul, MN  55101

    Questions about making your payment?

    Please contact Sandy Karnowski at 651-757-1853 or 800-657-3535.

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