2010 Yahoo! Merchant Summit Silicon Valley

Santa Clara, CA

Agenda
Silicon Valley | September 2010

Learn about the latest product trends and features, meet partners who can help you extend the functionality of your store, and share best practices with other Yahoo! merchants.  This is an exclusive Yahoo! merchant-only event!


Day 1: Sept 13


11:00 am          
Lunch, Registration, and Partner Networking


            
           General Session

12:30 pm          Executive welcome, Raymond Stern, Senior Vice President, Yahoo! 
                        North America

                       
Yahoo! and the Small Business Sphere,
Patrizio Spagnoletto, Vice President, Yahoo! Small Business and Yahoo! Business-to-Business Marketing

                       
Merchant Solutions Updates and Trends
, Paul Boisvert, Director of Product Management, Yahoo! Small Business

                       

Hear directly from the Yahoo! Merchant Solutions product lead what features and functionality are coming down the pike, and learn how your fellow merchants are using new and long-standing features to extract extra value from the store platform.     

                       
Five Winning Strategies for SEO Success
, Rob Snell, Managing Partner, Snell Brothers, and Author, Starting a Yahoo! Business for Dummies

 

Noted author, lecturer, and Yahoo! store expert, Rob Snell, shares SEO strategies he’s learned and fine-tuned specifically for optimum success on the Yahoo! platform. Learn specific tips that can have an immediate impact on both your SEO rankings and the quality of the traffic you drive to your site.

 

2:15 pm            Afternoon Break and Partner Networking


                        
Afternoon Breakout Sessions


                        Tools for Success Track

3:00 pm            Third-Party Tools & Add-Ons

Jim Piampiano, Marketing Director, Your Store Wizards; George Chityat, President, KingWebmaster; Joel Jiminez, President, Practical Data; Vikram Singh, Senior Manager, Strategic Alliances, PayPal; Keith Lietzke, Co-Founder and VP, Unbound Commerce; Moderator – Paul Boisvert, Director of Product Management, Yahoo! Small Business.

Yahoo! Merchant Solutions boasts a flexible platform and a robust partner ecosystem.  Hear from our partners about the latest tools and add-on capabilities they have launched for use with the Yahoo! platform.  The new functionality you wish to try may already be available through a trusted third-party partner. 

 

                        Using Analytics to Sell More and Sell Smarter

Dennis Mortensen, Director of Data Insights, Yahoo!, and Author, Data-Driven Insights With Yahoo!; Michael Whitaker, President, Monitus LLC;

Moderator – Paul Boisvert, Director of Product Management, Yahoo! Small Business

 

Fine-tune your analytics strategy and learn tangible ways to use Yahoo! Web Analytics to help you sell more and sell smarter.  Learn about the types of reports you can run to help you understand the effectiveness of your search campaigns and merchandising efforts.

                       

            SEO/SEM Track

 
3:00 pm            Practical SEM and SEO

Michael Roebuck, President, All Web Promotion; Pavel Shvartsman, President, OpticsPlanet.com; Kevin Richards, President, Ventura Web Design; Moderator – Michael Ober, Senior Manager, Merchant Development, Yahoo! Small Business

Leave this session with practical tools in hand to help you improve and monitor your search engine marketing (SEM) and search engine optimization (SEO) results today. Learn real-life tips to improve your ad performance and site conversion rates.  Presentation will include LIVE SEO site reviews.

                        SEM and SEO for Managers

Nacho Hernandez, Vice President & Co-Founder, MexGrocer.com; Scott Smigler, President, Exclusive Concepts, Inc.; Marc Canabou, Senior Director, Yahoo! Advertising Product Management; Moderator – Shannon Parker, Director, Yahoo! Small Business Product Marketing


This panel discussion is intended to provide managers with strategic insights on how to incorporate search-based marketing into long-term strategic planning. Topics covered will include competitive strategy and positioning and reputation management.


5:00-5:30 pm     Sessions Conclude for the Day. Partner Networking Continues.
                

6:30-8:30 pm     Yahoo! Merchant Summit Cocktail Party

                        Yahoo! Campus, Sunnyvale, CA

                        Party Sponsored by American Express OPEN


Join us for cocktails and hors d'oeuvres on the Yahoo! campus. Meet some Yahoo! VIPs, visit the Yahoo! company store, which is opening late just for Summit attendees, and mingle with the Yahoo! team, partners, and fellow merchants.


Day 2 - Sept 14


8:00 am           
Breakfast & Partner Networking, Sponsored by Exclusive Concepts


9:00 am            Welcome


Helping Small Businesses Do More Business in Challenging Times; Scott Roen, Vice President, Digital Marketing, American Express OPEN

How is the small business sector recovering from the recession?  Learn about the current state of small business owners in America and discover their opportunities for growth.  What trends are they following and what resources are they using?  Get your business up to speed in today’s challenging economic environment.

                       
Conversion-Driving Best Practices
, Michael Ober, Sr. Manager, Merchant Development, Yahoo! Small Business

 

Learn simple steps you can take to increase order value and improve website conversions, based on years of direct experience helping merchants develop and grow their Yahoo! stores. You’ll be amazed at how quickly the strategies you learn today can result in real value for you tomorrow.

                  
Preparing For the Holidays
, Scott Smigler, CEO, Exclusive Concepts, Inc; McKane Davis, President, Scrapbook.com; Mike Griggs, Managing Partner, Strings and Beyond, and Co-Founder, SuperManager; Moderator -- Michael Ober, Sr. Manager, Merchant Development, Yahoo! Small Business

 

The holiday shopping season will soon be upon us. Discuss practical techniques, from promotional strategies to operational readiness, to help you make the most of this crucial retail season.


10:45 am          
Break & Partner Networking, Sponsored by Exclusive Concepts


11:30 am          
Morning Breakout Sessions

           

            Marketing Track

 
                        Branding for the Web

Christopher Barr, Senior Editorial Director, Yahoo! and author of The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World; Eric Yonge, President and Creative Director, EY Studios; Au-Co Mai, CEO, Emitations.com; Moderator – Rochelle Ross, Marketing Director, Yahoo! Small Business

 

Learn powerful tips for showcasing and improving your brand on the Web.  Learn how the power of voice and design as well as other key brand elements can help you highlight your key differentiators and help you compete against “the big guys.”


                       
Best Practices Track

 

                        Top Merchants Share How We Got Here

Shirley Tan, Founder, DearShirley.com; Zvi Dubin, CTO, Jewelbasket.com; Pavel Shvartsman, CEO, OpticsPlanet.com; Moderator – Michael Ober, Senior Manager, Merchant Development, Yahoo! Small Business


How have successful Yahoo! merchants grown to generate millions in revenue annually?  How did they promote their stores, and what kinds of tools were instrumental in their growth? Hear directly from successful Yahoo! store merchants, and learn what it takes to achieve ecommerce success.

 
12:30 pm         
Lunch, Discussion Tables, and Meet the Partners


1:30 pm           
Afternoon Breakout Sessions


                        Marketing Track

 
                  Online Communications & Personalization Strategies

Christopher Barr, Senior Editorial Director, Yahoo! and Author, The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World; Ron Pereira, Founder, Top Right, Inc.; Rob Snell, Managing Partner, Snell Brothers, and Author, Starting a Yahoo! Business for Dummies; Moderator – Tom Byun, Senior Marketing Director, Yahoo! Small Business

 

A fundamental rule of marketing is that it’s far more cost effective to sell to existing customers than it is to acquire new customers.  Learn key customer engagement strategies to help you keep, develop, and grow customers for life. 

                        

                        Using Guerilla Marketing and PR to Drive Sales

Terra Carmichael, Head of Communications, Xobni, and Founder, FlyingPeas.com; Madge Miller, Director ,Voce Communications; Eric Yonge, President and Creative Director, EY Studios; Moderator – Eric Gilbert, Yahoo! Small Business Marketing


Learn how to use low-cost marketing and public relations strategies to help build your brand and grow your business.

 

                                

Social Marketing: Turning Trends into Transactions

Matt Ledford, President, FastPivot.com; Au-Co Mai, CEO, Emitations.com; Robyn Tippins, Community Manager, Yahoo! Developer Network; Moderator – Sabari Devadoss, Product Manager, Yahoo! Merchant Solutions


Marketing through Facebook and Twitter are all the rage today, but strategies for how to use these social vehicles effectively are still emerging. Learn from industry experts and experienced social marketers techniques for turning these trends into transactions.


                        Best Practices Track

 

                        The Power of Design

Bruce Randall, President, My Store Solutions; Sanjay Arora, CEO and Founder, Nextopia Software; Paul Boisvert, Director of Product Management, Yahoo! Small Business; Moderator – Rochelle Ross, Director, Yahoo! Small Business Marketing


Learn how to use savvy usability and design techniques to your competitive advantage. What design techniques are critical for merchants?  How can simple decisions like the placement of search bars affect your site performance?  Our panel will address these questions and more.

 

                        Leveraging Order Management To Drive Customer Engagement

Barney Stone, President, Stone Edge Technologies, Inc.; Coby Erez, CTO, 4PSite; Moderator – Sabari Devadoss, Product Manager, Yahoo! Merchant Solutions

Effective order management systems can help merchants increase visibility into their daily operations, providing the tools and insight to increase revenue while decreasing expenses.  Learn more about whether these systems could benefit your business and help you deepen your relationships with your customers.


                        Personalized Partner Speed Reviews Sessions

Kevin Richards, President, Ventura Web Design; Jim Piampiano, Marketing Director, Your Store Wizards; Michael Roebuck, President, All Web Promotion; Bruce Randall, President, Spring Studio/My Store Solutions; Eric Yonge, President and Creative Director, EY Studios; George Chityat, President, KingWebmaster; Matt Ledford, President, FastPivot.com; Coby Erez, CTO, 4PSite; Joel Jiminez, Technical Lead, Practical Data, Inc.; Scott Smigler, CEO, Exclusive Concepts, Inc; Bob Angus and Carlos Chang, Verisign; Sanjay Arora, CEO and Founder, Nextopia Software

Get personalized feedback on how you can improve your site – for free.  You’ll have 10 minutes with a range of developer partners who will each share their opinions on steps you can take to improve your site.  There’s never been a quicker or more cost effective way to get individualized website feedback.

 

Sign up for this popular session during registration and breaks on September 13th.

 
4:15 pm           
Afternoon Break and Partner Networking

4:45 pm
            Afternoon General Session


                        Live Website Do’s and Don’t’s From the Experts

Scott Smigler, President, Exclusive Concepts, Inc.; Jim Piampiano, Marketing Director, Your Store Wizards; Eric Yonge, President and Creative Director, EY Studios; Shirley Tan, Founder and CEO, DearShirley.com; Moderator -- Paul Boisvert, Director of Product Management, Yahoo! Small Business

The most popular session of the day! Hear what the experts have to say about YOUR site. They’ll provide tangible, live examples of key do’s and don’t’s for store platform success. You’ll be surprised by some of their findings!

 
5:45 pm            Conclusion and Wrap-up. Sessions Conclude.


6:00 pm
            Partner area closes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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