SCBWI Mid-Atlantic Annual Fall Conference: Children's Publishing in 2015

Sterling, Virginia
Friday, October 23, 2015

Friday, October 23, 2015 (Optional WORKSHOPS)

You may choose a maximum of two workshops—one in the morning session, one in the afternoon session.

Please note that lunch is not provided.  O'Malley's Pub in the Holiday Inn is open for lunch. In addition there are several local eateries within a five mile radius of the hotel.   

 

MORNING INTENSIVES: 9AM - 12PM (10/23)

Jen Malone: OMG, Like Whatevs: Writing For Tweens

Jen Malone write upper middle grade fiction for Simon & Schuster's Aladdin M!X imprint and her favorite comment from tween readers is, "Your characters really act like my friends and me!" In this seminar we'll discuss ways to make your stories believably tween, including capturing the elusive tween voice. We'll also focus on issues relevant and appropriate to this age group, and discuss when to use or skip pop culture references and slang, then end with an examination of the current tween market. 

Mary Quattlebaum and Joan Waites:  Mix It Up:  Creative Play with Writing and Art

Writers and illustrators, refresh your creative spirit!  Have you ever wanted to try a different medium--but felt you lacked skills or direction?  This hands-on intensive is for those who want to play and try new forms of creative expression.  No need for particular skills or experience in either writing or drawing.  We will begin with some personal-writing prompts, which then become the basis for mixed-media art pieces. The co-leaders are a children's book author and illustrator who love the process of creative discovery and, through specific strategies, can help you to explore and shape your material. The work generated may become part of an ongoing unique memoir or artistic journal or an individual piece.  You might even uncover new material for a children's book or poem or jumpstart a new project.  (Note: This is a process-oriented "playshop" rather than a critique session.)  Bring a notebook and pen-all art supplies will be provided.

Caitlyn Dlouhy:  We Aren't Trying to Torture You, Really:  The Editing/Revising Process

Caitlyn Dlouhy is a VP at Simon & Schuster, heads her eponymous imprint Caitlyn Dlouhy Books, and has edited hundreds of picture books and novels in her 20 plus years in book publishing. Here she'll help you understand what goes through editors' minds as they're pulling together editorial thoughts, why a nine-page editorial letter shouldn't be a cause for heart failure, what editors are hoping to see in a revision (or 3!), and have you all take aim at some short revising yourself. Because revising well is every bit as important as writing the piece (or creating those sketches) in the first place!
** Please note: This class if offered in both AM and PM sessions to accomodate more participants. 


AFTERNOON INTENSIVES: 2PM - 5PM (10/23)

Jen Malone: Marketing Your Book Outside the Box

Prior to her writing career, author Jen Malone was the New England Head of Publicity and Promotions for 20th Century Fox and Miramax Films, charged with creating localized, grassroots campaigns to complement the mass marketing efforts of the studio. In this seminar, Jen draws on those strategies to discuss outside-the-box techniques authors can employ to get their title noticed in a cluttered marketspace. We'll examine why the target audience influences most of the marketing decisions and unique ways to specifically reach those readers. Finally you'll be shown examples of marketing campaigns that managed to create that elusive "buzz" and examine ways you can do the same for your title!

Caitlyn Dlouhy:  We Aren't Trying to Torture You, Really:  The Editing/Revising Process

Caitlyn Dlouhy is a VP at Simon & Schuster, heads her eponymous imprint Caitlyn Dlouhy Books, and has edited hundreds of picture books and novels in her 20 plus years in book publishing. Here she'll help you understand what goes through editors' minds as they're pulling together editorial thoughts, why a nine-page editorial letter shouldn't be a cause for heart failure, what editors are hoping to see in a revision (or 3!), and have you all take aim at some short revising yourself. Because revising well is every bit as important as writing the piece (or creating those sketches) in the first place!
** Please note: This class if offered in both AM and PM sessions to accomodate more participants.

 

SATURDAY, OCTOBER 24, 2015

8:00 Registration/Continental Breakfast/Book Sales

8:30 Welcome/Introductions

8:45 Caitlyn Dlouhy, VP/Editorial Director of Caitlyn Dlouhy Books (Atheneum), Talking to ME? How Voice Talks to Kids

9:30 Break/Book Sales

9:45 Publishing Matchmakers: Working with Literary Agents featuring Rachel Orr (Prospect Agency), Marietta Zacker (Nancy Gallt Literary Agency), and Jennifer Unter (The Unter Agency). Moderator: Valerie Patterson

10:45 Marc Tyler Nobleman, Heroes With and Without Capes
10: 45 Illustrators Breakout with Dan Potash, VP/Creative Director (Simon & Schuster),A Creative Director's (not so pithy) take on illustration for picture books and novel jackets  

11:45 Lunch Break (boxed lunch will be provided)

1:15 Kathi Appelt (Author): Keynote Address: Whirled P’s

2:15 Break/Book Sales

2:30 Break Out Sessions
    a:  Tracey Baptiste, Writing Nonfiction for the School and Library Market 
    b:  Laura Whitaker, The Hot List: Picture Books that B&N and Other Retailer Want to See Right Now 
    c:  Marketing panel with authors Jen Malone, Madelyn Rosenburg, and Sara McGuire

3:30 Editors Panel: Dos and DON’Ts: Craft Advice from Editors featuring Caitlyn Dloughy (Atheneum); Katherine Harrison (Knopf); Laura Whitaker, (Freelance) Tracey Baptiste (Freelance). Moderator: Ellen R. Braaf
    

4:45 Wrap up/Evaluations/Book Sales & Signing

 

Contact Information

Payment Instructions

  • Payment Instructions

    This year all conference fees will be paid through PayPal.  Please include all applicable charges – conference tuition, optional consultations, and preconference writing intensives—in one payment.  All conference fees are nonrefundable.

    Please contact Ellen Braaf for payment issues. 


    To set up a PayPal account, go to https://www.paypal.com/  

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