MAB 2016

Nashville, Tennessee
Wednesday, October 26, 2016
Select registrant type:
U.S. Invited Guest
Wednesday October 26th  

Hotel & MAB Desk Registration  
Add to calendarWednesday, October 26, 2016 9:00 AM - 5:00 PM (Central Time)
Location: Omni Nashville Lobby

Depart for Welcome Dinner  
Add to calendarWednesday, October 26, 2016 6:15 PM - 6:15 PM (Central Time)
Location: Omni Nashville Lobby

Cocktail Reception  (details)

Start off the evening sipping cocktails in the Observatory overlooking all of Nashville.  Dress is business casual

Add to calendarWednesday, October 26, 2016 6:30 PM - 7:45 PM (Central Time)
Location: Observatory at The Bridge

Welcome Dinner  (details)
Enjoy the beautiful Nashville skyline while grazing on some of Nashville's down home cuisine. During dinner you will get to hear two of Nashville's up and coming singer/songwriters in a special Songwriters night.

Dress:  Business Casual


Add to calendarWednesday, October 26, 2016 7:45 PM - 9:30 PM (Central Time)
Location: Cumberland at The Bridge

Shuttle Departs to Omni  
Add to calendarWednesday, October 26, 2016 9:30 PM - 10:30 PM (Central Time)


Thursday October 27th  

Walk to Meeting at Bell Tower  
Add to calendarThursday, October 27, 2016 7:45 AM - 8:00 AM (Central Time)
Location: depart from Omni side entrance-5th Ave

Breakfast  (details)
The MAB meeting will be held at the Bell Tower across the street from the Omni.  You will want to exit from the the side entrance off of 5th Avenue.  Head towards Bob's Steakhouse and Bongo Java to find the side entrance doors.

Dress code: Business Casual

Add to calendarThursday, October 27, 2016 8:00 AM - 9:00 AM (Central Time)
Location: The Bell Tower

MAB Meeting  (details)

This year's panelists will discuss the following topics:

·       “Programmatic Update:  Is this only a piece of the puzzle?”  Consumers continue to migrate to a “one-to-one” content consumption model; technology disruption continues to feed the demand.  VOD, OTT and live streaming can all provide a work-around to pipes. Has the conversation moved on?

·       “Measurement:  How are we connecting the dots?” Nielsen is still year(s) away from measuring all screens and the pace of research solutions continues to lag behind the evolving consumer behavior.  What are the best ways to answer advertiser needs with what we have available today?

·       “Virtual Reality:  Now, Near or Next?” What are the commercial applications and how soon will we see scaled opportunities?

·       “Brands and Content” Native and branded content continue to proliferate as preferred marketing approaches.  What’s working and what’s not?

Meeting space:  The Bell Tower History

The building located at 400 4th Ave South dates back to 1874.  This church was the first church built in Nashville by freed slaves after the Civil War.  Part of the original sub-flooring is comprised of salvaged wood from homes destroyed during the war.  The location functioned as an african american church until the late 60s (St Paul's AME).  After that time it served as a night club, warehouse, and most recently housed the EOA Architecture offices. 

The property was purchased by Singer/Songwriter Brett James at the end of 2012. The newly named Bell Tower opened in November of 2014.

Dress code: Business Casual


Add to calendarThursday, October 27, 2016 9:00 AM - 4:30 PM (Central Time)
Location: The Bell Tower

Depart for Dinner  (details)
Transportation will be provided from Omni hotel lobby to Citizen on M Street

Dress code:  Business Attire
Add to calendarThursday, October 27, 2016 6:00 PM - 6:15 PM (Central Time)
Location: Omni Nashville Lobby

Thursday Dinner  (details)
Cocktail and Dinner Reception at the Citizen on M Street

Citizen is a private, membership-only establishment set in the heart of Nashville’s Gulch neighborhood, featuring a private entrance, and lavish interior that occupies over 5,000 square feet subdivided into eclectic spaces. Citizen is an experience set apart, evocative of a modern penthouse, and has the distinctive feel of a swank urban residence where Members and their guests feel at home. Only in such a comfortable and exclusive milieu, with unparalleled personal service, can those with ‘Citizenship’ truly relax and interact.

Dress Code:  Business Attire



Add to calendarThursday, October 27, 2016 6:30 PM - 9:30 PM (Central Time)
Location: The Citizen on M Street

Shuttle to Depart to Omni  
Add to calendarThursday, October 27, 2016 9:15 PM - 10:15 PM (Central Time)
Location: The Citizen


Friday October 28th  

Departures  (details)
Departure information will be given on site for ground transportation pick up and departure from the hotel lobby.
Friday, October 28, 2016
Location: Omni Nashville Lobby

 

Contact Information

  • CONTACT:
    Jennifer Pine

    PHONE:
    203-945-7116
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