9th Annual BBRT Conference

Dallas , Texas
Wednesday, April 21, 2010


9th Annual Beyond Budgeting Conference Agenda


8:00 a.m. -6:00 p.m.





Workshop 1

9:00 a.m. - 11:45 a.m.

(150 minutes / 3 CPE hours)         



Beyond Budgeting Intro Workshop

Paul Dunn & Steve Player


Traditional budgeting inherently wastes resources, limits performance, encourages unethical behavior and creates a false sense of control from its inaccurate reflection of the company’s true financial condition.


This workshop teaches the principles of Beyond Budgeting and features case examples of “best in class” corporations using the BBRT framework to succeed.  You will see how organizations like American Express, M.D. Anderson Cancer Center, Park Nicollet Health Services and Guardian Industries have thrived using Beyond Budgeting.


You will learn:

·         Seven problems with the traditional budgeting process

·         12 BBRT principles

·         Two pathways to approach change

·         The Keys to Success




Business Planning & Performance Measure for Value Creation

Jack Alexander


This workshop will focus on measuring and driving "What's Important" and will discuss how planning and measurement activities can be directed to better focus on improving performance on key value drivers.

This CFO turned buiness consultant and author offers some unique thoughts on developing and improving effective usiness planning and performance management systems. Actionable discussion topics and takeaways include:

-  CPM3: A comprehensive Framework for Corporate  
          Performance Management
-  Value Drivers
-  Linking value drivers to operating processes, activities and 
-  Analytics should focus on What's Important: Valuation and  
         Value Drivers, Agility, Innovation, Execution and Human
-  Focus on Improving, not just measuring business
-  Assessing Business Performance: Benchmarking and
         Process Evaluation
-  Best practices in creating high impact dashboards and 
         analytics for value creation.
-  Integrating Performance Management with planning and 
-  10 Ingredients to effective Business Planning, including: 
          The "Continuous Business Outlook," Identifying and
          tracking performance drivers and scenario planning




Managing Shared Services Costs Using RCA

Larry White & Anton van der Merwe


Optimal shared service operations require a high quality, transparent costing approach that allows managers and customers to understand, plan for, and manage the cost of services.  Service Center managers must adapt to varying service levels, drive improvements to reduce costs, and effectively plan for resource investments.  This workshop introduces the cost model design for the IT and HR shared services ($2B+ budget) of a large public sector organization.  Their system is based on Resource Consumption Accounting (RCA), which models operations and the supporting resources to provide managers with clear cause and effect insights between the cost of the organization’s resources and the cost of customer services.  The result is accurate, transparent marginal and full cost information that enables effective planning and control of resource capacities and service costs.  You will learn the basic principles of RCA, how it integrates operational and cost planning, and fosters optimization in shared service operations.

11:45 a.m.–12:30 p.m. 


Workshop 2

12:30 p.m. - 2:10 p.m.

(100 instructional minutes / 2 CPE hours)         



The New Standards: Methods for Linking Business Performance and Executive Pay

Richard Ericson


Mr. Ericson's presentation will address methods for calibrating the pay/performance features of incentive plans in depth using actual numerical examples.  They will include: 

-   New Standards for the use of incentives- design, standard-    setting, 
and administration
-   Rising importance of formal goals and metrics in executive   

   incentive pay
-   Methods for setting formal performance standards
-   Flexible and adaptive targeting approaches
-   Setting performance and payout ranges and leverage
-   Importance of testing and calibrating the incentive structure.





Using the Power Performance Grid to Improve Your Business

David Giannetto

This workshop uses the metaphor of an actual electrical grid to explain how business leaders can maximize the way your people interact and work together. You will learn how to channel the energy of employees into the proper activities, processes, and projects. This leads to higher productivity and greater focus on executing strategy.

Lead by David Gianetto, co-author of the Power Performance Grid: The Proven Method to Create and Sustain Superior Organizational Performance, this workshop will help those attendees learn how to identify their organization’s capability, harness and measure it, and then focusing it to achieve optimum output.






2:10 p.m. – 2:30 p.m.




Workshop 3

2:30 p.m. – 5:15 p.m.

(150 instructional minutes/ 3 CPE hours) 



Rolling Forecasts

Tim O’Bryan

Special Guest Appearance: Steve Morlidge & Steve Player

In today’s rapidly changing environment, budgets are constantly at risk of quickly becoming outdated and inaccurate. Your business operations don’t close at yearend, so why should your planning efforts?

This workshop shows you how to strategically deploy and allocate their financial resources and establish targets and business drivers. Developing a rolling forecast is your key to effectively improving profitability and operating performance. This three hour workshop will walk you through the rolling forecast process to create useful tools that provide accuracy and reliability in your budget process. It includes guidance on understanding and designing rolling forecasts as well as practical advice for implementation.




Lean’s Approach to Improving Performance

Beau Keyte & David Cooke


This workshop helps you understand the shift to lean enterprise techniques that focus on eliminating waste and improving performance. Organizations that do so can focus on continuous improvement rather than meeting budget targets.


This session is presented by Beau Keyte who is a Shingo Prize winner for his work in co-authoring The Complete Lean Enterprise: Value Stream Mapping for Office and Administrative Processes.


After an overview of the basics David Cooke will provide a case example of how they applied lean concepts at Park Nicollet Health Systems where he served as CFO. As part of their lean journey, Park Nicollet eliminated budgets in 2005. David will describe his experience and illustrate why eliminating budgets frees up the organization to fully embrace the lean concept.




Understanding IT Services, Costs, and Charge-outs

Ron Bradley & Boris Pevzner


This hands-on workshop addresses the foundation of the ITFM Capability Model, Unit Cost Modeling. IT organizations need to understand the cost of delivering services to their customer so they can benchmark and trend their performance against industry standards. This presentation will be structured to provide you with the knowledge to begin developing a very effective service portfolio, costing, pricing, and planning infrastructure for your IT organization (business). Not only will you get advice and case study examples from your presentation leaders, but will have the opportunity to gain knowledge that will enable you to begin an implementation. 


5:30 p.m. – 7:00 p.m.


*BBRT Member Only Session*


This special private members session will update members on the leading edge global implementations at Telecom Malaysia, Hilti (Liechtenstein), Telenor Denmark, and The World Bank. We will also review updates to the Online Implementation guide, research and publishing plans for 2010/2011, and new services being introduced.



Day 2: April 22, 2010


7:00 a.m. -5:00 p.m.



8:10 a.m. -8:45 a.m.

Welcome & Conference Overview

Steve Player


8:45 a.m.-10:00 a.m.

How Your Organization Can Become Future Ready

Steve Morlidge and Steve Player


In this opening session, the authors of Future Ready: How to Master Business Forecasting discuss how you can use their work to enable your organization to become ready for whatever the future might hold. By creating ways to shift the focus of finance to a forward looking view, organizations are better prepared to deal with today’s volatile world. As a finance professional, you will find ways to add greater value to your organization.


While exploring key themes of the book, the authors will also address how this approach fits into your organization’s overall management philosophy. This includes the relationship to the broader Beyond Budgeting concepts, the use of balanced scorecards, implementation of lean enterprise practices and the overall evolution in management thinking. They will also share their vision of a Future Ready planning function.


10:00 a.m. - 10:20  a.m.

Morning Break

10:20 a.m. – 11:10 a.m.

Providing Incentives in a World without Budgets

Richard Ericson


Most organizations advocate a pay for performance philosophy. Yet when pay is tied to achieving negotiated budget targets what you get is “pay for negotiated results” which is often driven from the assumptions used.


One of the top concerns for organizations eliminating budgets is “If there are no budgets, what incentive compensation should be measured against?” Different approaches to this question will be addressed by Richard Ericson who authored Pay for Performance as well as his forthcoming book The New Standard. Examine how you can implement this approach in your organization.


11:10 a.m. -12:00 p.m.

Case Study: Implementation at tw telecom

Nevine White


As a leading provider of voice, Internet, and data networking solutions for businesses across the U.S. and globally, tw telecom (NASDAQ: TWTC) implemented the Beyond Budgeting concepts in late 2004. Led by the VP-Financial Planning and Analysis- Nevine White, tw telecom moved away from traditional budgeting practices in favor of more adaptive planning processes. This included integration of multiple views of planning and selection of a rolling forecast process that matched the organization’s ability to see. This case discusses their implementation process and their progress over the lat five years.


12:00 p.m.–1:00 p.m. 


1:05 p.m. –1:55 p.m.

Case Study: Developing the Elkay Management System

John Hrudicka


Elkay is a leading manufacturer of cabinetry and plumbing products based in the Midwest. The company has recently implemented the Elkay Management System (EMS) which consists of profitability analytics, customer relationship management, the balanced scorecard, and a rolling forecast as the first steps toward moving Beyond Budgeting. As an integrated management system these tools provide greater transparency, knowledge, and “guided analytics.” The net results are a more real-time, strategically aligned approach to business decisions throughout the company.


1:55 p.m. –2:05 p.m.

Change Break

Concurrent Session 1

2:05 p.m.- 2:55 p.m.


A)  Managing Working Capital in a Volatile World

      Evert Hulleman, PRGX


The last two years have shown how volatile the world has become. The price of key commodities such as oil, grains and precious metals have fluctuated wildly, along with currencies and interest rates. Since cash is king, one key to surviving this environment is working capital.


PRGX Managing Director Evert Hulleman leads this session sharing unique approaches to managing cash flows and working capital.




2:55 p.m. – 3:10 p.m.

Afternoon Break

Concurrent Session 2

3:10 p.m.- 4:00 p.m.


A) Developing Your Financial Management Road Map

     Lisa David, eCapital Advisors


This session helps you document and evaluate your current financial management processes. You will then see how to convert your action plans into a financial management road map for your organization.




4:00 p.m. –4:10 p.m.

Change Break

4:10 p.m. -5:25 p.m.

Panel Discussion

Moderator: Jack Sweeney


Bjarte Bogsnes

David Cooke

John Hrudicka

Steve Morlidge

Nevine White


This is your chance to directly ask your implementation questions to leading edge practitioners.


5:30 p.m. -7:00 p.m.

Networking Reception


Take advantage of the opportunity to meet other implementers and purchase the books written by our featured speakers. Enter to win door prizes at each sponsor booth you visit.


Day 3: April 23, 2010


7:00 a.m. -2:00 p.m.




7:00 a.m. -8:20 a.m.


Industry Breakfasts


a. Healthcare

    Led by David Cooke


The BBRT HealthCare Interest Group Breakfast will be led by David Cooke who has joined BBRT as the HealthCare Industry leader.  David previously served as CFO for Park Nicollet Health Services where he led the implementation of Beyond Budgeting as a key component of Park Nicollet lean initiative. David led his team in eliminating budgets in 2005.

David will facilitate a discussion of the issues facing the health care industry which is the subject of intense change at the federal level.  As a prior CFO of an integrated hospital chain David will discuss how finance can strategically support value creation. He will also share his views on what it takes to lead these initiatives. 

 b. Lean Operations

Led by Beau Keyte


This is a cross-industry breakfast featuring an open discussion of what’s working and what’s not in your lean implementations. In addition to reviewing different approaches, it will explore whether an organization can implement lean while maintaining a push budgeting system, evaluate the “muda” in traditional planning systems, and help develop BBRT’s research plan for 2010/2011.


c. Utilities

Led by Jay Collins


This breakfast focuses on evaluating the predictive drivers in these industries. In addition to developing individual driver based forecasts, the group will also explore whether these drivers can be linked into an overall multi participant value chain view point. This feedback will help guide the 2010/2011 research plan.


d. General: Success Mapping

Led by Arlene Johnson


Participants from other industries can attend the General Breakfast which features Success Mapping. Learn how you can take charge of your future by developing your personal success map. Author Arlene Johnson will overview this new program to help you plan your roadmap to success which is a new component of BBRT’s individual toolset.

8:20 a.m. -8:30 a.m.

Change Break

8:30 a.m. -8:40 a.m.

Recap of Previous Day

Steve Player


8:40 a.m. -9:55 a.m.

Dynamic Forecasting

Bjarte Bogses


As the winner of the BBRT’s Horngren Visionary Award and a two time implementer Bjarte Bogsnes knows how to implement Beyond Budgeting.


In this session, Bjarte shows his latest innovation of moving to dynamic forecasting. In this leading edge approach Bjarte shows how Beyond Budgeting concepts can greatly magnify your balanced scorecard efforts. By chopping away the budgeting choke collar, dynamic forecasting frees the balanced scorecard to become the adaptive management system to achieve strategic execution. See the progress being made by Statoil.



9:55 a.m. -10:45 a.m.

Project Management

Wes Balakian


As part of BBRT’s focus on making the individual as successful as well as the organization, this session presents the keys to successful project management. These proven approaches can be applied to enterprise wide initiatives such as companywide Beyond Budgeting deployment down to individual improvement projects.


It is presented by one of the country’s best known project management leaders- Wes Balakian. He helped develop the certification training for the Project Management Institute. Whether you are trying to understand what you need in a project manager or develop those skills yourself, this session will help you improve your chances for implementation success.


10:45 a.m.-12:00 p.m.

Communicating Effectively

Merrie Spaeth


You may know what you want to say, but do you know what your listener is going to hear and remember? This session will show you how to build a powerful case for why planning is important to the company and how to convince the key people who have to commit the resources. You’ll walk away with a step-by-step model for how to communicate with key audiences – and avoid the most common mistakes. This session is illustrated with real video examples and demonstrates how communication is the most important strategic business skill.  


12:00 p.m. -1:20 p.m.

Awards Luncheon


See who will be honored this year (and plan how you can win in the future).


1:30 p.m. – 4:15 p.m.

Introducing the Forecaster’s Toolkit

Steve Morlidge


For the last four years, Steve Morlidge has both studied Beyond Budgeting and led its implementation within Unilever’s more than 200 divisions. In this workshop he will share the deep insights he has gained eliminating budgets within a global, publicly-held consumer products company. Steve’s journey is as much about how you fundamentally change a large company as it is about the wide variety of practical implementation issues.This workshop will also cover the Forecaster’s Toolkit which is a set of analytical tools for statistically evaluating forecast accuracy and bias. Steve will show how to apply these tools to maximize your forecasting ability.






Friday Night at The Ballpark in Arlington


Texas Rangers vs. Detroit Tigers



Contact Information

  • Phone: 214-239-0155, Email: heather@theplayergroup.com
© 2019
Quick, easy and affordable online event registration and event management software for all event sizes.