ARBITRON URBAN PD CLINIC (in progress)
Your host for the day: Deon Levingston, VP/GM of Inner City Broadcasting Company's WBLS-FM & WLIB-AM New York. Co-hosted by WBLS PD Skip Dillard.
PPM RATINGS ESSENTIALS
The basic metrics every programmer in a PPM market should understand and use. Hosted by Arbitron Account Manager Jon Miller.
PD ADVANTAGE WEB COLLEGE
Arbitron's Rich Sheffer will show you how to use the Arbitron PD Advantage Web application to make better decisions.
THE MULTI-FORMAT MUSIC PANEL
Representatives from different music genres discuss how music tastes are merging and diverging among today's Urban radio listeners. Hosted by Skip Diillard.
HEARTS ON FIRE - MARKETING IN A PPM WORLD
Tripp Eldrege, President and CEO of dmr Interactive will detail what's important (and what's not important) when marketing your radio brand.
WHERE'S THE FARM TEAM FOR URBAN STATIONS?
Are Diary-market radio execs ready to move into electronically measured markets? Panelists discuss the challenges of filling critical positions at their radio stations. Moderated by Deon Levingston.
RCS MUSIC SCHEDULING/MEDIA MONITORS USER CONFERENCE AGENDA
FROM COLLEGE TO CONSULTANT IN 25 MINUTES
Dwight Douglas has walked a mile in your shoes and was on the road for 25 years before joining RCS as VP of Marketing. His colorful observations about what makes a consultant great and programming fun kicks off the afternoon sessions.
GSELECTOR SAVED ME TIME AND INCREASED MY RATINGS
RCS’ Director of Technical Sales, Barry Hill will show how GSelector opened up a whole new way of programming many stations from one computer. Not only will Barry show you what’s new, but also discuss the difference between the more traditional Selector and the new goal-based scheduling system.
MSCORE YOUR WAY TO THE TOP
Frank Cammarata, VP of Sales and Catriona McGinn, New Business Development, Media Monitors gives a quick look into the tools of Media Monitors: Audience Reaction, Migration, Feature Tracker and more. They will be joined by Rich Meyer, founder of Mediabase and now President of Airplay Intel to unveil a new way of looking at Mscore with a metric for radio programmers that can easily be translated into better numbers.
CONNECTING, CALCULATING AND CREATING WITH ALL THE TOOLS
President/CEO of RCS/Media Monitors/Mediabase Philippe Generali presents the RCS vision of how the program director’s workflow can be streamlined for tomorrow.
IN SEARCH OF THE PERFECT WAY TO SCHEDULE MUSIC
Moderated by Dwight Douglas, panelists will discuss debate and divulge some of the things they do to make the perfect schedule on their stations. Q&A to follow.
(agenda subject to change)