Arbitron Client Conference and Jacobs Media Summit

Tuesday, December 07, 2010

Positioning, Mobile and Ratings Strategies for Today and the Future

Your registration fee also includes breakfasts and lunches during applicable times and a cocktail reception on Wednesday, December 8.
Select registration type:
Arbitron or Jacobs Media Client (inc. consultants)
Urban PD Clinic  (details)


ARBITRON URBAN PD CLINIC (in progress)

Your host for the day: Deon Levingston, VP/GM of Inner City Broadcasting Company's WBLS-FM & WLIB-AM New York. Co-hosted by WBLS PD Skip Dillard.

PPM RATINGS ESSENTIALS
The basic metrics every programmer in a PPM market should understand and use. Hosted by Arbitron Account Manager Jon Miller.


PD ADVANTAGE WEB COLLEGE
Arbitron's Rich Sheffer will show you how to use the Arbitron PD Advantage Web application to make better decisions.

THE MULTI-FORMAT MUSIC PANEL
Representatives from different music genres discuss how music tastes are merging and diverging among today's Urban radio listeners. Hosted by Skip Diillard.


HEARTS ON FIRE - MARKETING IN A PPM WORLD
Tripp Eldrege, President and CEO of dmr Interactive will detail what's important (and what's not important) when marketing your radio brand.


WHERE'S THE FARM TEAM FOR URBAN STATIONS?
Are Diary-market radio execs ready to move into electronically measured markets? Panelists discuss the challenges of filling critical positions at their radio stations. Moderated by Deon Levingston.


Add to calendarTuesday, December 07, 2010 8:30 AM - 1:45 PM

RCS/Media Monitors User Conference  (details)


RCS MUSIC SCHEDULING/MEDIA MONITORS USER CONFERENCE AGENDA


FROM COLLEGE TO CONSULTANT IN 25 MINUTES
Dwight Douglas has walked a mile in your shoes and was on the road for 25 years before joining RCS as VP of Marketing. His colorful observations about what makes a consultant great and programming fun kicks off the afternoon sessions.


GSELECTOR SAVED ME TIME AND INCREASED MY RATINGS
RCS’ Director of Technical Sales, Barry Hill will show how GSelector opened up a whole new way of programming many stations from one computer. Not only will Barry show you what’s new, but also discuss the difference between the more traditional Selector and the new goal-based scheduling system.


MSCORE YOUR WAY TO THE TOP
Frank Cammarata, VP of Sales and Catriona McGinn, New Business Development, Media Monitors gives a quick look into the tools of Media Monitors:  Audience Reaction, Migration, Feature Tracker and more. They will be joined by Rich Meyer, founder of Mediabase and now President of Airplay Intel to unveil a new way of looking at Mscore with a metric for radio programmers that can easily be translated into better numbers. 


CONNECTING, CALCULATING AND CREATING WITH ALL THE TOOLS
President/CEO of RCS/Media Monitors/Mediabase Philippe Generali presents the RCS vision of how the program director’s workflow can be streamlined for tomorrow.


IN SEARCH OF THE PERFECT WAY TO SCHEDULE MUSIC
Moderated by Dwight Douglas, panelists will discuss debate and divulge some of the things they do to make the perfect schedule on their stations. Q&A to follow.

(agenda subject to change)

Add to calendarTuesday, December 07, 2010 2:00 PM - 5:30 PM


Arbitron Client Conference  (details)
ARBITRON CLIENT CONFERENCE AGENDA


(morning session - 8:30am-11:45am)


WHAT FOX BROADCASTING'S MEDIA SUPERVISOR THINKS OF RADIO
Yvonne Lacey, Fox Broadcasting’s Media Supervisor will share where radio fits in their media plans and why they use radio. Yvonne will also offer her opinions on how radio can enhance its competitive position.

DEBUNKING THE MYTHS OF PPM
Jon Coleman of Coleman Insights will shed light on several myths about electronic measurement in radio.

NEW INSIGHTS FROM PPM AND MEDIA MONITORS
Media Monitors has developed popular tools to analyze the vast pool of PPM audience estimates. Philippe Generali, President and CEO of Media Monitors will outline some of his key findings, gathered from the nation's largest radio markets.

THE AMERICAN YOUTH STUDY 2010
Edison Media Research takes a fresh look at the media and technology habits of 12-34s and how they have changed in the past ten years.

(Luncheon presentation)

GOIN' MOBILE: SPECIAL EDITION
A Special Edition of the Arbitron-Jacobs Media presentation that documents the relationship of real 18-to-49-year-old consumers and their smartphones. The findings have important implications with the radio industry and this Special Edition will feature previously unseen videos which highlight consumer reaction to PPM.

(afternoon session - 1:30pm-6pm)

RADIO IS DIGITAL
Radio is well beyond considering how it should embrace digital strategies … radio IS digital now. Deb Esayian, President of Emmis Interactive will share compelling examples of how radio has embraced digital to deliver tangible ROI for its customers.

IF I RAN A RADIO STATION, HERE'S HOW I'D USE SOCIAL MEDIA
Join Curiosity360.com CEO Matt Fischer as he translates consumer products social media best practices to help stations create social media strategies that build mindshare and loyalty.

WHAT CAN RADIO LEARN FROM TV?
Jay O’Connor, a radio vet and Group VP, Cox Media Group, will share what he's learned from running TV properties and how that applies to running radio stations especially in the new world of electronic measurement.

AMERICA'S NUMBER ONE SPORTS MORNING SHOW
Football legend Boomer Esiason and co-host Craig Carton preside over America's highly rated sports morning show on WFAN New York. Hear them tell the story of how their morning program climbed to the top of PPM ratings and what they think about the state of radio and ratings today.

2010 PPM FORMAT NORMS: FROM RESEARCH DIRECTOR INC. & INSIDE RADIO
Research Director Inc, and Inside Radio will update last year's study that looked at the performance of radio's major formats in PPM markets. The 2010 presentation will feature new data from 33 PPM markets.

PPM TOP PERFORMERS: KEY INDICATORS OF HIGHLY RATED PPM STATIONS
Arbitron’s Jenny Tsao will explore the key ratings characteristics that set PPM’s top performing stations apart from the rest.

(agenda subject to change)
Add to calendarWednesday, December 08, 2010 8:00 AM - 5:30 PM


Jacobs Media Summit  (details)
JACOBS MEDIA SUMMIT AGENDA
(8:30am-12:15pm)


IT’S THE MESSAGE THAT MATTERS
World-renowned talent coach and author Valerie Geller will set the tone for the day. Whether you’re creating content and entertainment for transmitters and towers or podcasts, social media pages and Twitter communities, what are the key factors and best practices for creating powerful audio?


A BUGGY WHIP INDUSTRY?
Consumer Electronics Association’s President & CEO Gary Shapiro will be weighing in at The Summit. Gary is well-known for his hard-hitting views on radio, and his perspective as head of the CEA will be invaluable for Summit attendees looking to get a glimpse of the future.


USING THE BACKCHANNEL
Everyone in radio is working hard to strategically integrate social media into our programming. Stephen Clark is an anchorman at Channel 7 in Detroit. But if you think you know how TV news is being gathered these days, think again. Stephen has initiated a novel audience interactive program - The Backchannel - using Twitter to communicate with his audience as he's putting together stories. The Backchannel is an innovative feedback loop that might just change television news and it has applications for News/Talk radio stations, as well as for personalities and teams who are bold enough to interact with their audience.


IS THIS RADIO?
A number of major radio brands have dropped the "R" word because their content now goes well beyond terrestrial broadcasting. This will be an amazing discussion because of our panelists and the issues they will talk about. Panelists and topics are as follows:
  • WTOP in Washington, D.C. is one of the most successful radio stations in the U.S. and Bonneville’s Senior Regional VP Joel Oxley will be on our panel to discuss extending radio’s footprint.
  • NPR is no longer called “National Public Radio.”To discuss their changing brand philosophy, Michael Yoch, Senior Director of Product Development, will join the panel.
  • Jeff Haley, President/CEO of the Radio Advertising Bureau will round out this group for a lively discussion about whether we are still marketing radio and the future for cross-platform revenue generation

TURNING THE QUEEN MARY
Former Tribune Chief Innovation Officer and radio pioneer Lee Abrams will make a return appearance at the Jacobs Summit. Lee’s challenge to bring fresh thinking to a legacy media business has been well-publicized. In this last session of Summit 15, he will share his vision on what “old media” industries must do in order to be vibrant and competitive moving forward.

(agenda subject to change)
Add to calendarThursday, December 09, 2010 8:00 AM - 12:15 PM

 

Contact Information

  • Phone: 410-309-8822
    Email: ron.rodrigues@arbitron.com
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