Penn Lauder CIBER 9th Annual Summer Institute for Learning a Second Language for Business Communication

Philadelphia , Pennsylvania
Sunday, June 19, 2011


9th Annual Penn Lauder CIBER
SUMMER INSTITUTE 
Learning a Second Language for Business Communication


The Penn Lauder Center for International Business Education and Research
University of Pennsylvania, Philadelphia, PA
June 19-24, 2011 


Schedule

The Summer Institute runs from Sunday, June 19th at 1pm until Friday, June 24th in the early evening.

Day 1: Sunday, June 19, 2011
1pm-3pm: Mural Arts Trolley Tour - Included in Registration Fee
3pm: Registration, The Wharton School
4pm-6pm: Opening lectures
6pm-8pm: Welcome reception and dinner

Days 2-6 (Typical schedule):
9am-12noon: Business Fundamentals
12noon-1pm: Lunch
1pm-4:30pm: Language for Business Communication

Final Day: June 24, 2011
Team Presentation, Awarding of Certificates, Reception



Instructors


Christina Frei

Teaching represents the most immediate and rewarding venue of combining Christina Frei’s research projects, application of technology and language education. She received the 2010 SAS Dean's Award for Distinguished Teaching by Affiliated Faculty describing her dynamic classroom presence as mesmerizing. "The intensity of her presence and strategic appeal of her pedagogy engulf the students in a world of German language and culture, in which they feel fortified and challenged."

In Spring 2011, she offers a course on German crime novels, GRMN 356: Dark Deeds, uncovering popular beliefs that-- apart from a few literary mysteries –Germany cannot claim a tradition of mystery novels. Focusing on five thematical threads, Dark Deeds sheds light on the geographical, literary, historical, narratological and multicultural aspects of German crime literature.  

Her research project analyzes discourse strategies in a computer learner corpus (CLC), creating a stable and longitudinal CLC by using text-retrieval software for assessing new descriptions of L2 language.

Frei designed and implemented the curriculum of the language program at the Freie Universität Berlin international Summer and Winter University (FUBiS), the department's summer study-abroad venue. 

In addition, Frei regularly offers courses in Second Language Acquisition (GRMN 516), Teaching and Learning with Technology (GRMN 517), and directs all courses in the two-year language program.

Frei received her Ph.D. from the University of California at Davis with a Special Emphasis in Second Language Acquisition. She specializes in new approaches to the teaching of German and diverse applications of technology in the foreign-language classroom and has co-written “Co-Constructing Learning: The Dynamic Nature of Foreign Language Pedagogy in a CMC Environment”. In this article, she and her colleagues develop the concept of spiraled interaction.

“Recent innovations in technology allow foreign language learners and their instructors to interact both inside and beyond the classroom using a variety of communicative tools. As a consequence the classroom has been transformed into an extended learning environment which has had a profound effect on both student and teacher roles. In an on-going collaborative research project, we seek to gain greater insights into the benefits of specific computer-mediated communication (CMC) activities and to examine the relationship between in-class, online, and out-of-class learning. In this article, we propose a concept of spiraled interaction—the dynamic interplay of in-class activities that in part focus on meaning and focus on form and online collaborations that have as their primary goal student-constructed representations of knowledge.”

Current projects include the expansion of the Homo.Cyber site: http://ccat.sas.upenn.edu/german/homocyber/

and research in the development of students' discourse competence within threaded discussion, in particular Blackboard. See her article here: http://www.upenn.edu/almanac/v50/n22/teaching.html


Carlos Menendez
is Group Executive, Global Debit, for MasterCard Worldwide.  In this position, Mr. Menendez is responsible for innovation, commercialization and development of market strategies for the global portfolio of MasterCard debit products, including Debit MasterCard, Maestro and Cirrus brands.

Mr. Menendez has extensive consumer banking experience—spanning Europe, the Middle East, and the Americas— and prior to joining MasterCard, Mr. Menendez held a number of positions at Citigroup, where he worked for more than 14 years.  Most recently he was Chief Operating Officer for Western Europe, responsible for a full range of consumer banking products across four European countries (UK, Belgium, Spain and Greece).  Before this, he was the EMEA regional cards director and divisional consumer head for the Nordics.  As the regional cards director, he was responsible for the cards business strategy and execution for more than 18 countries across Europe, Middle East and Africa.  Mr. Menendez also was the CFO of Citi’s affinity/agent card business in Delaware and Portfolio manager for Citicards in Brazil.  Prior to Citigroup, Mr. Menendez worked in Brand Management with Procter & Gamble and with a law office in Washington DC.

Mr. Menendez holds a BA in Economics from Harvard University, an MA in International Studies from the University of Pennsylvania, and an MBA in Finance from The Wharton School.  Mr Menendez currently resides in London, England, is originally from Miami, Florida, and is married with two children.

Tomoko Takami is a Lecturer in Foreign Languages in the department of East Asian Languages and Civilizations at the University of Pennsylvania.  She has been teaching Business Japanese/ Japanese for Professions since the year 2000.  She received her M.S. in TESOL from the Graduate School of Education in the University of Pennsylvania.  She is currently a Ph.D. student in Comparative and International Education with Anthropology concentration at Teachers College, Columbia University.  Her research interests include business language instruction with a focus on cross-cultural issues, curriculum and material development, teaching and learning of culture and language and its roles and functions in globalization.

Tomoko is a Founding Coordinator of Japanese for Specific Purposes (JSP), Special Interest Group (SIG) at the Association of Teachers of Japanese (ATJ) and leads advocacy efforts for Business Japanese instruction.  She organized and chaired Symposium on Teaching Japanese for Professional Purposes at the University of Pennsylvania in 2010.

Tomoko has published several articles on business language instruction including the following recent ones.

- “Infusing the National Standards into Business Language Curriculum” (2011) Global Business Languages. 15 Article 4.(pp.33-47) Purdue University CIBER.
- “Building Connections between Language and Culture Learning: A Hybrid Curriculum Model for More Effective Business Japanese Teaching.” (2010). In M. Gueldry (Eds) How Globalizing Professions Deal with National Languages: Studies in Cultural Studies and Cooperation (pp.79-99) The Edwin Mellen Press.
- Introduction. “Meeting Student Needs: Perspectives on Teaching Japanese for Professional Purposes.” (2010) Association of Teachers of Japanese Occasional Paper.
- Editor, “Meeting Student Needs: Perspectives on Teaching Japanese for Professional   Purposes” (2010) Association of Teachers of Japanese Occasional Paper.
- “Employing International Business Cases for Business Language Instruction.”  (2008)  Global Business Languages. 13 (pp 63-79). Purdue University CIBER.



 

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