Twitter, Facebook, LinkedIn
Veteran technology and management executive Reggie Bradford is founder and CEO of Vitrue. Founded in 2006, Bradford, armed with over 20 years of experience across technology, Internet and marketing sectors, has developed Vitrue into the leading provider of social marketing software for global brands and agencies. Prior to founding Vitrue, Bradford served as President and board member of TANDBERG Television, an organization of more than 400 employees and more than $100 million in revenues. During his tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions, and led the global repositioning of the brand, which was acquired by Ericsson. Bradford was named one of Television Week’s “10 to Watch” for 2005 and one of the top 10 Entrepreneurs of the Year in 2010 by Business to Business. Bradford also has extensive marketing-management experience, serving as Chief Marketing Office at WebMD, where he helped to guide tremendous company growth and was instrumental in defining interactivity on the web as an early pioneer of social communities. Additionally, he has held various marketing and management positions with Miller Brewing Company.
Based in Orange County, California, Marcy Massura is a Digital Community Manager at Weber Shandwick. In addition to developing content and strategies for numerous high-profile clients this award-winning international agency represents, Marcy serves as the digital voice for Oscar Mayer and Lunchables within the social media space. Her love of writing inspired her to create Smartly, a network of regional websites showcasing essays from a national collective of writers. Additionally, Marcy is Co-Founder and President of the largest North American regional blogging organization, BlogCrush. She is also heavily involved in several other websites, where she contributes essays, photography and video on a weekly basis. She maintains her own popular humor website The Glamorous Life Association, and speaks as often as possible spreading her passion and joy for all things social. She is a frequent conference speaker and corporate trainer, helping brands learn how to manage, build and embrace their digital communities.
Marketing chick with over a decade of experience with both agency and brand battle scars. After a five year stint atboutique ad agencies in Portland, completed MBA at Pepperdine then managed Valentine’s confections business for Nestle. Tiring of traffic, smog and way too much sun, retreated to the Northwest where she lead strategy for all North American digital properties for Adidas lifestyle brands. She launched the Adidas Facebook page when it was still referred to as “The Facebook,” paving the way for a career leading social media for Microsoft Windows. Here in the land of full-sleeve tats, down vests, and entirely too many pie shops; Jessica spends her off hours trying new restaurants with her husband, Roy, and bribing her two-year-old daughter, Etta, to wash her hair.