IBADD 2012

West Des Moines, Iowa
Friday, May 11, 2012

Welcome IIBA® of Central Iowa to
IBADD 2012


Ellen Gottesdiener
Ellen Gottesdiener is founder and principal of EBG Consulting, experts helping you deliver high-value products your customers want and need. Ellen is an internationally recognized facilitator, coach, trainer, speaker, and expert in business analysis and requirements, agile product management practices, product envisioning and roadmapping, retrospectives, and collaboration. She works with global clients and speaks at numerous industry conferences. Author of two acclaimed books—Requirements by Collaboration and The Software Requirements Memory Jogger—Ellen is co-authoring (with Mary Gorman) a book on practical agile planning and analysis practices. View articles, Ellen’s tweets and blog, free eNewsletter, and find a variety of useful practitioner resources on EBG’s web site, ebgconsulting.com.





Kathleen Barret



In June of 2009, Kathleen Barret became International Institute of Business Analysis’s fulltime President and CEO after having held the role as a volunteer since the organization’s inception in October 2003. IIBA, a professional association for Business Analysts, focuses on defining and enhancing the Business Analysis Body of Knowledge® (BABOK®Guide) and implementing a certification program for qualified practitioners.

With over 25 years of experience in information technology, Kathleen has held many roles including most recently, managing offshore software development work for a large financial service organization. Her involvement in the field of business analysis began when she was asked to create a center of competency for BAs for her company. She is experienced in CMMI and benchmarking, and through her many years of consulting, brings cross industry knowledge to her role at IIBA.


Joy Beatty
Joy Beatty is VP Research & Development at Seilevel, a professional services company focused exclusively on helping customers redefine the way they create requirements. Joy drives innovation for new methodologies and training that improve elicitation, requirements modeling, and approaches to business analysis Centers of Excellence. She has applied her expertise as a requirements architect with numerous Fortune 1000 companies, has trained over 600 business analysts, and is currently serving as an IIBA® Core Team member for BABOK. She writes about Seilevel methodologies in refereed papers, whitepapers and blogs that can be found at http://www.seilevel.com and has a forthcoming book on requirements for Microsoft Press, Create and Analyze Software Requirements Visually: An RML® Handbook.​

Jennifer Brownson

Jennifer Brownson, Enterprise Business Analyst and Architect at BMC Software, has over 15 years of experience applying agile techniques to various disciplines in the technology development lifecycle.  She has first-hand experience as a human-computer interaction specialist, QA Tester, business analyst, ScrumMaster and Scrum coach for Fortune 500 companies.  She is a Certified ScrumMaster as well as a Certified Business Analysis Practitioner, and is an active member of the IIBA Agile Extension to the BABOK and the Agile Project Leadership Network of Houston.  She is known for her focus on pragmatic agile practices and mentoring non-developers through the transition to agile. Jennifer lives with her family in Houston, Texas.


Barbara Carkenord

Barbara Carkenord, Director , Business Analysis at RMC Project Management has over 25 years’ experience in business analysis, and helped create the business analysis training industry. Barbara ​possesses an MBA from the University of Michigan, is a Certified Business Analysis Professional (CBAP®) and a Project Management Professional (PMP®). Barbara is the author of Seven Steps to Mastering Business Analysis and a frequent speaker at industry events. Actively involved in the IIBA, she was a core member of the IIBA BABOK® creation committee and has contributed to its book, Managing Business Analysts. Barbara was named 2010 Small Business Woman of the Year by the Georgia Women in Technology association.

Brandon Carlson

Brandon Carlson is a self-proclaimed nerd currently working at Lean TECHniques, Inc., a local IT consultancy specializing in helping teams deliver high-value, high-quality products. He started his career as an IT professional in 1995 and has been learning ever since. He has held numerous roles ranging from developer to management is passionate about elevating the performance of IT as a whole and has helped numerous organizations and teams improve their product development and delivery systems. His current interests include data-driven product definition/development and professionalism within the world of software development. He can be reached on Twitter and pretty much everywhere else on the web as ‘bcarlso’.

Debra Lavell

With over 15 years experience in various disciplines such as Requirements Engineering, Organizational Learning, Retrospectives, Lifecycle management and User Experience, Debra Lavell will share best practices to improve business results for any project. Prior to her work in quality, Debra spent over 5 years managing an IT department responsible for a 500+ node network for ADC Telecommunications. Debra is a member of the Rose City Software Process Improvement Network (SPIN) Steering Committee & past President of the Pacific Northwest Software Quality Conference (PNSQC) in Portland, Oregon.

Todd Little

Todd Little, Sr. Development Manager for Landmark Graphics, has for 30+ years developed or managed the development of commercial software applications for oil and gas exploration and production.  He was on the Board of Directors for the Agile Alliance 2004-2011. In 2003, he co-founded the Agile Development Conference, and was the Chair for ADC2004, Agile2005 and Agile2006. He returned for the 10 year anniversary of the Agile Manifesto to Chair Agile2011.
He co-authored the Declaration of Interdependence for Agile Leadership and was a founding member and past President of APLN. Along with Pollyanna Pixton, Niel Nickolaisen, and Kent McDonald, he co-authored the book “Stand Back and Deliver: Accelerating Business Agility,” Addison Wesley.  He posts all his papers and presentations on his website at 
Todd Little - Complexity, Uncertainty, and Governance 










Sinikka Waugh
Sinikka L. Waugh, President, Your Clear Next Step (www.yourclearnextstep.com) is known for consistently helping teams find innovative ways to leverage effective business analysis and project management strategies. For over a dozen years in various roles, Sinikka has successfully ​applied analysis and leadership expertise to improve performance in a wide array of industries. Since 2006, Sinikka has provided leadership in transformation initiatives. As a coach, Sinikka's down-to-earth, "try this now" approach blends with her passion for helping others. As a popular presenter and trainer, her energetic and engaging style drives home the art and science of solving problems and getting things done. Sinikka holds a BA from Central College, an MA from the University of Iowa, and is a certified PMP.




 Angela Wick, CBAP, PMP
Genesis10, IIBA Competency Model Chair, U of MN

Angela has consulted with dozens of organizations on BACoEs, practices assessments and competency development, and career models.  She is the Business Analysis Practice Lead at Genesis10, chairs the IIBA Competency Model Committee and teaches business analysis at the U of MN.

Angela's passion is in helping BAs and organizations maximize BA potential. Through her consulting work she enjoys helping leadership teams of BACoEs maximize BA practices and competencies and in teaching enjoys seeing Bas get motivated to use new skills and think about the potential of the BA

Angela publications include:  IIBA Competency Model v1, v2, v3 as a co-author and committee chair,  Co-author of Managing Business Analysts published by IIBA in Nov 2011 - Angela wrote the chapter on Developing a BA Career Model.  Angela is also a blogger on batimes.com











Contact Information

Payment Instructions

  • Acceptable forms of payment are:
    MasterCard, Visa, American Express and check.

    If paying by check, make
    check payable to CIC IIBA.

    Mail to:
    IIBA Central Iowa Chapter
    PO Box 7781
    Urbandale, IA  50323

    Substitutions are welcome,
    however refunds are not permitted.

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