Arts Festival Conference 2012

Chicago, Illinois
Thursday, September 06, 2012

Terry Adams
Jury Duty: Public Portfolio Critique
Since February of 2001, Terry Adams has been the executive director of the Cherry Creek Arts Festival (CCAF). The festival, which celebrated its 20th anniversary in July 2010, is Colorado's signature celebration of the visual, culinary and performing arts. Over 350,000 patrons come to CCAF each year. Following graduation from the University of Arizona, Adams dedicated 15 years to the Up With People organization.  His years at Up With People provided a range of experience from traveling with the international performing groups to working in all aspects of cast management. As director of special events, Adams managed several national and international events including: Super Bowl XXV Pre-game Show (Tampa, Florida), World League of American Football Opening Ceremonies (Frankfurt, Germany), World Ice Hockey Championships (Stockholm, Sweden) and Super Bowl XXIV Corporate Pre-game Gala (New Orleans, Louisiana).

Deb Bailey
Ingenious Innovation: What Shows Do Right
Deb Bailey is the director of the Marion Arts Festival, a one-day, fifty-artist show named by the Art Fair SourceBook as among the Top 20 fine art events in the nation for 2012. In addition to her eight-year tenure at MAF, Bailey has also served on the executive committee of the Iowa Cultural Corridor Alliance, and, as a grant writer and consultant, contributes to a variety of regional arts and cultural organizations. Bailey holds a Master of Social Work from the University of Iowa, and credits her first career as a psychotherapist and divorce mediator as providing her a leg up in shepherding successful community events.

Sam Bower
Extending the Exhibit: How Public Art Can Benefit the Arts Festival and Artists
ZAPP® Symposium
Sam Bower is a co-founder of, a website for matching underutilized spaces with art.  He is also founding Executive Director of, an online museum of environmental art and is currently coordinating and developing arts programming for Friends of Kezar Triangle, an art, ecology and community initiative with Golden Gate Park in San Francisco. He is a regular volunteer with ServiceSpace, a non-profit popularizing gift culture through numerous online portals and activities. He is an educator, public speaker, curator, writer and consultant and created environmental art for eight years as part of the collaborative art group Meadowsweet Dairy. He has worked as a solo artist, puppeteer, designer, and in the environmental nonprofit sector in the U.S. and Ecuador as well. Sam currently lives at a Canticle Farm, a permaculture and social justice community in Oakland, California and serves on the board and as an advisor to various nonprofits and art projects.

Michael Brown

Ingenious Innovation: What Shows Do Right
Michael Brown is a self-employed fine artist creating hand made optical art from his studio in Antioch, Illinois. By combining his original photography with lenticular printmaking techniques he is able to create images that are kinetic and/or three-dimensional. Michael holds degrees in both Photo-Electronics, from Milwaukee Area Technical College, and Business Management, from Cardinal Stritch University. He worked for the Eastman Kodak Company for 18 years prior to creating art full-time in 2005. He has participated in over 150 outdoor art festivals around the country. During his free time, Michael volunteers for the Deer Path Art League of Lake Forest, Illinois where he helps manage the jury process for the annual Art Fair on the Square festival. His experience as former co-chair of that festival, plus his years as an exhibiting artist has provided him a unique perspective on the workings of art festivals.

Neil Estrick
Art IS My Real Job: Art Business for Artists
Neil Estrick has been making pottery for more than 19 years and specializes in wheel thrown porcelain. For the past 8 years he has been the owner of Neil Estrick Gallery, LLC, in Grayslake, Illinois. In addition to being a working studio and gallery, the business has a large classroom studio space where Estrick holds pottery classes for kids and adults. Estrick also offers workshops for teachers, sells kilns and other pottery equipment, repairs pottery kilns and wheels in the Chicago-Milwaukee area, and participates in arts festivals throughout the Midwest. Estrick holds a Bachelor of Fine Arts in visual art with an emphasis in ceramics and photography, and a Master of Fine Arts in ceramics. When it comes to ceramics, Estrick values pieces which are both functional and aesthetically pleasing and refuses to make anything destined to sit in the back of the cupboard.

Toby Atticus Fraley

Extending the Exhibit: How Public Art Can Benefit the Arts Festival and Artists
Toby Atticus Fraley is a sculptor, painter and installation artist born in Washington, PA and currently residing in Pittsburgh. His work consists of mixed media sculpture (built from recycled vintage materials), ceramic sculpture and Americana themed oil paintings. Fraley’s most recent project is his public art installation “Robot Repair” in Pittsburgh╩╝s Cultural District. The space depicts a fictional retro-futuristic inspired repair shop and will be on display for a full year ending in November 2012. Fraley’s work is held in public, private, corporate and university collections and he also participates in arts festivals, including his hometown show, Three Rivers Arts Festival. Publicly his pieces can be seen at the Children╩╝s Hospital of Pittsburgh, Washington & Jefferson College and the Scottsdale Civic Center Library (2013). Corporate and private collections that hold pieces include Google in California, Steng Lighting in Germany, Carmeusa in Pittsburgh along with two Grammy award award winning musicians based in Chicago and Seattle.

Ali Marie Geiman
Who? Who? You: Building Your Brand
Ali Marie Geiman is the wife and business partner of artist Dolan Geiman. Since 2002 when the couple first met, Ali Marie has been the financial, marketing, social media, and all-around administrator of an arts business that began with an alternative space gallery and grew into a multifaceted arts studio on Chicago’s Southside. While building their business in the nighttime hours, Ali Marie directed Fleur Fine Art gallery from 2003-2004 and later served as administrative manager for 3Arts, an arts foundation providing unrestricted cash grants to underrepresented artists in Chicago. Since 2008, Ali Marie has worked full-time alongside Dolan and, yes, she’s the tall, quiet woman you may have exchanged tweets with or seen behind Dolan’s booth during art fairs.

Dolan Geiman
Who? Who? You: Building Your Brand
Dolan Geiman is a nationally recognized mixed media artist known for his contemporary art with a Southern accent. Originally from the Shenandoah Valley of Virginia and currently based in Chicago, Geiman’s eco-friendly artwork emerges from a folk art tradition infused with a contemporary, urban style. Trained in printmaking and sculpture, Geiman’s mediums span painting, collage, silk screen, and sculpture. As a child Dolan would assist his mother during her art fairs, thereby sealing his fate as a future art fair professional. Since launching his own career with his partner Ali Marie, he has participated in hundreds of art fairs and still manages to enjoy them! Geiman also works with retailers and trade professionals nationwide with a resume that includes such household names as Fossil, Anthropologie, Pendleton, Urban Outfitters, and Hyatt Regency hotels.

Jerry Allen Gilmore
Jury Duty: Public Portfolio Critique
Over the past thirty years, Jerry Allen Gilmore has built a unique and impressive career as both an artist and arts administrator including a combined 14 years in director and curatorial practice at MARS Art-space, Phoenix, Arizona; the Fort Collins Museum of Contemporary Art, Fort Collins, Colorado; the CU Art Galleries, University of Colorado-Boulder, Boulder, Colorado; and most recently, Visual Arts Director / Curator at the Arvada Center for the Arts and Humanities, Arvada, Colorado. Upon relocation to Saint Paul, Minnesota, Gilmore has continued his curatorial projects, artist portfolio reviews, jurying for both regional and national art institutions and continually discovering his own personal artwork and writings. He earned a Bachelor of Fine Art in fiber and painting from Western Washington University, Bellingham, Washington, and an Master of Fine Art in painting and drawing from Washington State University, Pullman, Washington. Gilmore has exhibited in New York, San Francisco, New Zealand, Peru, and Mexico. His work also appears in the collections of the Nordstrom Corporation, the Tucson Museum of Art, the Arizona State University Art Museum, the Denver Art Museum, and among numerous private collections throughout the United States. Gilmore’s intimate miniatures and sweeping, large scale drawings are deceptively personal as he adopts a cast of animated characters and symbols to relate his own story, this work playfully addresses the often awkward issues of stereotypes, self identity, sexuality, and religion with a keen sense of humor.

Barbara Goldstein
Extending the Exhibit: How Public Art Can Benefit the Arts Festival and Artists
Barbara Goldstein is the Public Art Director for the City of San José Office of Cultural Affairs and the editor of Public Art by the Book, a primer published by Americans for the Arts and the University of Washington Press.  Prior to her work in San José, Goldstein was Public Art Director for the City of Seattle.  Goldstein has worked as a cultural planner, architectural and art critic, editor and publisher.  From 1989 to 1993, she was Director of Design Review and Cultural Planning for the Los Angeles Department of Cultural Affairs.  She edited and published Arts + Architecture magazine from 1980-1985.  She has written for art and architectural magazines both nationally and internationally, and has lectured on public art throughout the United States, and in Canada, Japan, China, Taipei, Korea, the Netherlands and Abu Dhabi.  She is past Chair of the Public Art Network for Americans for the Arts.  San Jose’s Public Art Program was named 2011 Public Art Program of the Year by Americans for the Arts for its visionary leadership.

Daniel Grant
Art IS My Real Job: Art Business for Artists
Daniel Grant is the author of several books regarding the arts and career development for fine artists, including The Business of Being an Artist and The Fine Artist's Career Guide. His work has appeared in publications such as American Artist, Art & Artists, Art in America, the New York Times and the Wall Street Journal. Grant also leads career workshops at many educational institutions nationwide, including Yale University, Smith College, Iowa State University, and the College Art Association. A graduate of Northwestern University, Daniel Grant lives in Amherst, Massachusetts, where he has been actively involved as chair of the local cultural council.

Beth Hayden
Tech Trends and New Tools to Benefit You
Beth Hayden is a nationally known speaker and social media expert. She regularly contributes to the web’s top social media blogs, and is a senior staff writer for Copyblogger Media. Beth works with all kinds of businesses, from Fortune 100 companies to solopreneurs, to help them define and implement effective Pinterest marketing strategies. Beth frequently speaks about blogging, content marketing and Pinterest at conferences and events across the country

Kelly Kindred
Who? Who? You: Building Your Brand
Kelly Kindred is the executive director of the Bayou City Art Festivals and a self-professed social media addict. Kindred served for three years as operations manager prior to taking the reins as executive director in 2011. She is an active member of Houston Young People for the Arts and Houston Downtown Alliance Emerging Leaders. Kindred has a background in web-based marketing and software development and holds a Bachelor of Science in public relations from the University of Texas.

Stephen M. King
ZAPP® Symposium
Stephen M. King (CFEE) is the executive director of the Des Moines Arts Festival® in Des Moines, Iowa. Throughout his career in event management, King has received more than 140 industry awards from the likes of the International Festivals and Events Association and the International Downtown Association. Before turning his full attention to the Des Moines Arts Festival® in July, 2011, King led the Downtown Events Group (2006-2011), producing the U.S. Cellular® World Food Festival, Holiday Lights Des Moines, Skywalk Golf, and GuideOne ImaginEve! He arrived in Des Moines after serving as president/CEO of Celebrate Fairfax, Inc. in northern Virginia. Prior, King was the director of the festivals and events division of Downtown Fort Worth, Inc. in Fort Worth, Texas, where he produced the MAIN ST. Fort Worth Arts Festival. He is an active member within the festivals and events industry and currently serves on the board of directors for the International Festivals and Events Association Foundation and National Association of Independent Artists.  He is a past chair of the Visual Arts Affinity Group for the International Festivals and Events Association, and is a founding member of ZAPPlication®.

Teresa Merriman
Art IS My Real Job: Art Business for Artists
From her Westcliffe, Colorado studio, artist Teresa Merriman binds handmade papers and leather together to create the personal journals she showcases at over 30 events each year. Merriman has exhibited in art festivals for the past 11 years, often winning merit and honor awards, awards of distinction, best in category, and the occasional Best in Show. As her sales and business continue to thrive and flourish, Merriman credits her attitude, attention to salesmanship, social networking, and belief of the importance of letting her work evolve and improve for this continued success.

Amelia Northrup
ZAPP® Symposium
Amelia Northrup is the Strategic Communications Specialist at TRG Arts. She serves as a writer and editor for the firm’s consulting projects, Data Lab research and analytics projects, and a contributor to TRG’s knowledge center online.  Additionally, she is a member of the advisory committee for Formerly of the Center for Arts Management and Technology (CAMT), her responsibilities included writing for the Technology in the Arts blog, as well as authoring white papers and reports. She holds a Master of Arts Management degree from Carnegie Mellon University.

Cole Nussbaumer
Opening Presentation: Storytelling With Data
Cole Nussbaumer tells stories with data. Nussbaumer writes the popular blog,, and delivers presentations and workshops for companies and philanthropic organizations on the topic of telling a compelling story with data. Her day job is at Google as a manager on the People Analytics team, which uses a data-driven approach to ensure that Google attracts and retains great people and that the organization is best aligned to meet business needs. Nussbaumer specializes in the effective display of quantitative information and has traveled to Google offices around the world to teach her course on data visualization.  Nussbaumer has a BS in Applied Math and an MBA with focus in quantitative methods, both from the University of Washington.

Ann Ostermann
Ingenious Innovation: What Shows Do Right
Ann Ostermann manages production of the annual Open Studios Art Tour and other fundraising events for the Cultural Council of Santa Cruz County. As the liaison for several hundred Open Studios artists, event sponsors, and volunteers, her attention to detail, unflappable nature and keen ability to predict the unpredictable make Ostermann the ideal person to run the show. In addition to her 10 years with the Council, Ostermann's 14 years as a planner in high tech and 12 years as a Girl Scout leader have given her powers far beyond those of mortal men to handle the processing of applications, studio mapping, and calendar production for the more than 300 artists who participate annually in Open Studios. In between events, Ostermann participates in local arts festival selling handmade Kimekomi and beaded works. Ostermann, a third-generation Californian, holds a B.A. in history from UCLA.

Adrienne Outlaw
Art IS My Real Job: Art Business for Artists
ZAPP® Symposium
Adrienne Outlaw is a socially engaged, interdisciplinary artist whose often interactive work is informed by bioethical issues developing with rapidly advancing biotechnologies. A recipient of several grants, awards, and art fellowships, Outlaw also writes, curates, and runs programs for artists as part of her practice. She runs Seed Space, a lab for artists, writers and curators, and Insight? Outta Site!, a participatory potluck forum whereby artists meet nationally known critics/curators. Outlaw’s work is in such permanent public collections as the US embassy in Abuja, Nigeria, the Cheekwood Museum of Art, and the Tennessee State Museum. She has shown in thirteen museum exhibits including two solo shows. Outlaw holds a BFA from the School of the Art Institute of Chicago and an MLAS from Vanderbilt University.

Jennifer Rapp Peterson
Tech Trends and New Tools to Benefit You
Jennifer Rapp Peterson is the founder of and an arts business consultant/cheerleader.  Peterson spent 20 years as a serial creative entrepreneur, with stints as a licensed cartoonist, children’s book illustrator, greeting card publisher, software consultant, and award-winning inventor. Her unsuccessful search to find a friendly, easy, and affordable way to build a branded website for her own creative endeavors—with a store, content management system, and built-in marketing tools—was the seedling that grew into IndieMade in 2009.

David Rench
Jury Duty: Public Portfolio Critique
Photographer David Rench specializes in studio and outdoor portraits and also in images of artists' works. Over a career extending several decades, Rench has led lectures, workshops, and taught classes on photography. His images have also been published in national professional photography magazine The Rangefinder. Rench holds a Bachelor of Fine Arts from the School of The Art Institute of Chicago.

Mark Rowland
Who? Who? You: Building Your Brand
Mark Rowland is the director of digital at Simple Truth, a Chicago-based brand strategy and communications firm. Rowland has been developing digital projects since the mid-1990s. His work has helped a wide variety of clients connect with their audiences through compelling online experiences. Among them, the Museum of Contemporary Art Chicago, George W. Bush, Lockheed Martin, Allstate, Chicago History Museum, Choice Hotels International, National Institutes of Health, Environmental Protection Agency, American Express, Culligan, Volunteers of America and The Cancer Support Community. A former Chicago gallerist, he has been profiled and featured in Art in America, ArtForum, Sculpture, CS, NPR, Chicago Tribune and Chicago Sun Times. Mark holds an MFA from Cranbrook Academy of Art, where he was a Ford Foundation Fellow and a BFA from the School of the Art Institute of Chicago. Mark is also an adjunct professor at Dominican University teaching web design. You can follow him on Twitter at @mrowland or @yoursimpletruth and on LinkedIn at dnalworkram.

Casey Sheppard
Tech Trends and New Tools to Benefit You
As a self-taught jeweler, Casey Sheppard turns sterling silver, gold, copper, brass, leather, PVC and other elements, into one-of-a-kind, wearable art that is created completely by hand.  Sheppard grew up in a household of artists and after settling in Lincoln, Nebraska, began metalsmithing and creating jewelry. In the spring of 2012, Sheppard executed a successful Kickstarter campaign, raising more than $2,700 online to finance a special collection of jewelry created specifically for the Cherry Creek Arts Festival audience. Her work can be found at galleries and art festivals nationwide.

John Spokes
Tech Trends and New Tools to Benefit You
ZAPP® Symposium
John Spokes is the director of development for United States Artists, a nonprofit arts organization based in Los Angeles which works to invest in America's finest artists and illuminate the value of artists to society. Spokes is an experienced fundraiser and management consultant with an extensive background in the performing arts. Previous to joining the USA team, Spokes spent five years serving as the director of development at UCLA Live, owned his own nonprofit management consulting business, and has raised funds for many Minneapolis area theater companies. When he moved from Minneapolis to Los Angeles, Spokes was able to sell his snow blower––a day he considers to be the most liberating moment of his life!

Contact Information

  • Email:
    Phone: 303.629.1166

Payment Instructions

  • All payments must be made through RegOnline via credit card. Check payment arrangements can be made directly through ZAPP staff only.

    Registration Rates:

    • $265 per person through Sunday, August 5, 2012
    • $315 per person as of Monday, August 6, 2012
    Group Rates:
    • $215 per person for groups of 2 or more through August 5, 2012
    • $265 per person for groups of 2 or more as of August 6, 2012.
    Day Pass Rate:
    • $165 per-person day passes are available for either Thursday or Friday sessions.


    Conference registrations that are canceled on or before Monday, August 6, 2012, will receive a 50% refund of the fees.

    No refunds will be given for any cancellations made on or after Tuesday, August 7, 2012. No refunds will be given for day pass purchases.

    Please direct any payment questions to the attention of Leah Charney via email:
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