Author of Reviving Work Ethic
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table.
No one has a better understanding of this new generation than Eric Chester. He is the premier expert on Generation Why; in fact, he coined the term. Since 1986, Eric Chester has been speaking to, and working with, Generation Why youth.
Eric is the founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation. His client list includes Dairy Queen, Harley-Davidson, Universal Studios Theme Parks, Wells Fargo and Toys-R-Us.
There is a $99 registration fee for all Franchise Partners and Franchise Partner Guests. VISA, MasterCard and Discover are accepted as payment for attendee registration fees. Registrations received after Monday, December 30, 2013 and on-site registration will be $149.
Vendors/Sponsors will receive an invoice for all booths, sponsorships and vendor registration fees, including fees for vendor guests.